Molly Faris
Palm Desert,CA
Summary
Golf Industry Leader dedicated to inspiring the game of golf with outstanding customer service and extreme golf knowledge. Over twenty years of golf management, instruction, fitting, merchandising and club repair. High-energy coach devoted to giving every student/client a memorable experience. A strong background in ladies and junior instruction. Strong work ethic, adaptability and exceptional interpersonal skills. Always implementing new ideas and ways to grow and enhance the game through various activities, contests, games, competitions, events, clinics, promotions and community functions.
Overview
20
20
years of professional experience
1
1
Certification
Work History
General Manager
PGA Tour Superstore
Palm Desert, CA
10.2013 - 04.2024
- Oversaw and managed top profiting company wide store and top profiting departments company wide including most profitable in lessons, fittings, club repair, apparel sales, golf ball sales, and golf shoe sales; Increased overall sales by over 60%
- Created, developed, and Implemented company wide training program including coaching and developing associates in golf instruction, club fitting, club repair, product knowledge, merchandising strategies and marketing techniques, with much emphasis on customer service skills
- Apprised of technology (launch monitors/simulators/club repair tools} and provided instructional materials to facilitate active learning; Used electronic equipment and materials to develop and orientate technical skills
- Developed, created and implemented a customer service manual that taught associates role play and scenarios regarding customer service, product knowledge, fitting selling skills, and lesson instruction handbooks
- Created a positive, enjoyable, hard working, and caring work environment by developing and implementing training programs, contests and clinics enhancing golf club and golf product knowledge for both customers and staff that encouraged extra sales and improved scores
- Created, developed, organized, implemented and ran numerous clinics and events; Organized, trained, and taught numerous "Women's Get Ready Golf Programs, US Kids Clinics, and Led multiple First Tee Leadership programs
- Taught all new fitters, new instructors, and new club repair techs to ensure accuracy on simulator and launch monitor knowledge, manufacturer and product knowledge regarding clubs, shafts, grips, and all club fitting and or instruction knowledge regarding swing path, ball speed, club head speed, wedge and putter fitting etc
General Manager
Legends and Icons (Suncity Golfclub Restaurant)
Palm Desert, CA
08.2010 - 04.2012
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Responsible for all inventory levels in kitchen, back of house, bartending, cooking, and serving
- Responsible for hiring and firing of all associates
- Created, Organized, and implemented many social nights and promotions including karaoke nights, theme nights,
- Used marketing skills to create and promote many different specials, contests, mini golf challenges, and golf tournament events
Golf Instructor
Indian Wells Golf Resort
Indian Wells
07.2007 - 09.2009
- Planned and implemented lessons using various teaching strategies emphasizing on full swing, short game, course management, and shot and course strategy
- Created workshops and clinics for clients including beginners, intermediate, and advanced players of all ages
- Performed golf lesson assessments focusing on long and short-term goals
- Trained and taught basic golf fundamentals to help achieve student client goals
- Engaged students by utilizing creative strategies
- Instructed individuals or groups on the fundamentals of golf such as proper grip, stance, posture, swing and follow-through
- Evaluated student client's physical condition to recommend appropriate exercises for strength training and flexibility in relation to the golf swing and performance
- Analyzed students' swing using video equipment and launch monitors to provide detailed instruction on improving technique
- Counseled students regarding mental aspects of the game such as concentration techniques and visualization methods
Head Golf Professional
Desert Princess Country Club
Cathedral City, CA
11.2003 - 07.2007
- Managed the daily operations of the pro shop including sales, customer service, and cash handling
- Maintained inventory of all golf equipment, apparel, and merchandise
- Developed and implemented a comprehensive golf instruction program designed to improve player's skills by providing individual and group coaching sessions
- Organized and conducted golf tournaments for members and guests
- Promoted junior programs throughout community schools by hosting clinics and camps
- Created and implemented golf goals workshops, clinics, and schools to increase revenue
Education
Associate of Arts - Professional Golf Management
College of The Desert
Palm Desert, CA06-2000
Skills
- Golf Operations, Training and Coaching Sales Techniques, Leadership
- Marketing and Event Coordination, specializing in golf tournaments, ladies parties, junior events, member functions, community and charity events including fashion shows, carnivals, and golf expo events
- Golf Instruction, Club Fitting and Repair
- Engineering, building golf challenges and contests including mini golf courses
- Customer Relationship Management
- Customer Retention
- Staff Retention
- Public Speaking and Presenting/ Multiple Golf platforms and Management Platforms
- Writing golf related articles, manuals, handbooks, fitting and instruction procedures, other policy and procedure manuals, copywriting, and Author of Novel
- Retail Store and Restaurant Management/ Bar Management and Bartending
- Operating and implementation of various POS systems, Launch Monitors and Simulators
Accomplishments
- Associate Engagement Award of the Year 2019
- Put People First General Manger of the Year 2018
- Store of the Year PGA TOUR SUPERSTORE
- Include Everyone General Manger of the Year Award 2017
- Include Everyone General Manger of the Year Award PGA TOUR SUPERSTORE 2016
- Fitter of the Year Award PGA TOUR SUPERSTORE 2014
- Most Improved Students/Clients Desert Princess Country Club 2005
Certification
- PGA of America Class A
- Certified Fitter Ping, Callaway, TaylorMade, Titleist, Cleveland, Wilson Staff, XXIO,
- Mitchell Certified Club Repair Certificate
Special Accomplishemnts
- Radio Host Golf Tips/Golf Club Knowledge, Repair, and Instruction and swing tips 2018/2023
- NBC News Segments on Melanoma Awareness and the effects it has on the Game of Golf
- NBC News Segments for Father's day in relationship to the game of golf
- Organized and Ran Callaway Future Championship World Event with over 500 juniors successfully 6 years
- Designed and created multiple putting courses, golf contests, and events for thousands
- Author of Golf Memoir published 2016
Timeline
General Manager
PGA Tour Superstore
10.2013 - 04.2024
General Manager
Legends and Icons (Suncity Golfclub Restaurant)
08.2010 - 04.2012
Golf Instructor
Indian Wells Golf Resort
07.2007 - 09.2009
Head Golf Professional
Desert Princess Country Club
11.2003 - 07.2007
Associate of Arts - Professional Golf Management
College of The Desert