Hi, I’m
MOLLY SULLIVAN
Salt Lake,UT
Summary
As a product development manager at Arrowhead Brass & Plumbing, I oversee, research, assess, and coordinate all new product build. I also manage the development and improvement of existing products and services, to better meet customer needs and market demand. I have a proven track record of delivering successful and impactful solutions for various industries.
My core competencies also include social media marketing, digital marketing, Google Analytics, and creative strategy. I am passionate about creating products that solve real problems, delight customers, and generate value for the business.
Overview
16
years of professional experience
1
Certificate
Work History
Arrowhead BrassLos Angeles, CA
Product Development Manager
11.2021 - Current
Job overview
- Developed and launched 4 new product lines in 14 months resulting in increased revenue and brand visibility.
- Implemented monthly multi-department brainstorming sessions to generate new product ideas and improvements- gaining valuable product insight by utilizing every voice in the company.
- Designed a more agile product roadmap structure for the company, with an emphasis on transparent communication among stakeholders
- Conduct ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers, including quarterly comprehensive competitive analysis' of major competitors
- Prepare cost analysis reports on new product development, including estimated product payback timelines.
- Responsible for data management of entire product portfolio, ensuring product data accuracy for over 1200 SKUs
- Developed innovative and targeted collateral to support overall product branding objectives.
- Oversee all third-party certifications for entire portfolio, ensuring that all products are up to industry standards and meet current legal codes.
- Supervise creation of all product marketing materials, product packaging and collateral. Create attractive, consistent branding throughout product development.
Hawkeye Marketing MINNEAPOLIS, MN
Digital Marketing Manager-Contract
03.2019 - 12.2021
Job overview
- Created and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns for small businesses transitioning to a web-based presence during pandemic- including web design
- Utilized Google Analytics to analyzed traffic and conversion trends and developed strategies to improve traffic.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Wrote social media content to increase engagement with customers.
- Utilized Twitter and Facebook to promote products, services and content.
E Group IncMINNEAPOLIS, MN
Marketing Assistant/Logistics Coordinator
10.2007 - 07.2010
Job overview
- Helped launch RedCrossRacing- a national incentive marketing campaign to increase blood donors among NASCAR fans through the American Red Cross, directly increasing blood donations for the American Red Cross by 37% nationally.
- Logistical coordinator for all promotional events and trade-shows.
- Assisted with copywriting, and artwork for print and digital marketing communications.
- Logged, processed and followed up on merchandise authorization shipments in databases.
- Assisted production and distribution of memos, newsletters, email updates and other forms of communication.
- Managed paperwork and necessary information required for client shipments.
Education
Hamline University, St Paul Minnesota
B.A. from Business Management
University Overview
- Minor in Sociology
Skills
- Product Marketing
- Agile Methodology
- Market research and analysis
- Content marketing
- Google Analytics Advanced Certificate
- Microsoft Office Suite
- Adobe Suite
- Project Management
- Jira, Aha!, Asana
Certification
- Google Analytics Certification - 2020
- Google Ads Certification - 2021
Timeline
Product Development Manager
Arrowhead Brass
11.2021 - Current
Digital Marketing Manager-Contract
Hawkeye Marketing
03.2019 - 12.2021
Marketing Assistant/Logistics Coordinator
E Group Inc
10.2007 - 07.2010
Hamline University
B.A. from Business Management
- Google Analytics Certification - 2020
- Google Ads Certification - 2021
Interests and Volunteer Experience
- La Pointe Community Clinic Board of Directors, La Pointe WI 2020-Present (Treasurer and Website/Social Manager)
- Madeline Island Trails Board of Directors and Founding Member, La Pointe WI 2020-Present (Website/Social Manager)
- AmeriCorps VISTA Volunteer, 211info, Roseburg Oregon 2011-2012 (Term Completed)
- La Pointe School Outdoor Education Program Volunteer, La Pointe WI 2018-Present
- Warming/Homeless Shelter Attendant, Roseburg OR (2012)
- Sighted Guide and Vision Loss Aide for Vision Loss Resources, Minneapolis MN (2010-2011)
- Adaptive Cross Country Ski Guide for Vision Loss Resources, Minneapolis MN (2010-2011)
- Rock-hound, dabbler in metal arts, alpine and nordic skier, hiker, biker, and lover of cats
Social Links
https://www.linkedin.com/in/molly-sullivan-732505198/
Interests and Volunteer Experience
- La Pointe Community Clinic Board of Directors, La Pointe WI 2020-Present (Treasurer and Website/Social Manager)
- Madeline Island Trails Board of Directors and Founding Member, La Pointe WI 2020-Present (Website/Social Manager)
- AmeriCorps VISTA Volunteer, 211info, Roseburg Oregon 2011-2012 (Term Completed)
- La Pointe School Outdoor Education Program Volunteer, La Pointe WI 2018-Present
- Warming/Homeless Shelter Attendant, Roseburg OR (2012)
- Sighted Guide and Vision Loss Aide for Vision Loss Resources, Minneapolis MN (2010-2011)
- Adaptive Cross Country Ski Guide for Vision Loss Resources, Minneapolis MN (2010-2011)
- Rock-hound, dabbler in metal arts, alpine and nordic skier, hiker, biker, and lover of cats
Social Links
https://www.linkedin.com/in/molly-sullivan-732505198/
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