Momen Eldyrani
Alexandria,VA
Summary
Senior Salesforce professional with 9+ years of experience designing and scaling CRM ecosystems. Expert in CRM architecture, advanced data modeling, complex integrations, large-scale data migrations, enterprise data operations, and BI initiatives across 35+ platforms. Led many cross-functional teams on complex end-to-end implementations and large-scale transformations, combining hands-on technical execution with strategic alignment to deliver scalable, revenue-driving solutions that improved data integrity, system performance, and executive visibility with measurable business impact. Building foundational AI capabilities by gaining practical experience with Agentforce, Data Cloud, and Prompt Builder to build, test, and deploy AI agents.
Overview
9
9
years of professional experience
Work History
Salesforce Platform Manager
Syrian Forum USA
Tysons Corner, VA
06.2023 - 03.2026
- Led end-to-end CRM infrastructure enhancements across 7 offices (5 US + 2 international), unifying data in Salesforce NPSP and delivering real-time insights that drove annual revenue growth from 10% to over 30%.
- Directed large-scale data transfiguration of legacy 1:1 to Household Account model; converted 25,000+ Contacts/Accounts and 100,000+ Opportunities with full mapping, cleansing, validation, and compliance.
- Streamlined data collection and reporting via Zettle PayPal integration, website donation forms, and campaign imports from spreadsheets; implemented validation frameworks that reduced analysis prep time while improving accuracy.
- Implemented Jira workflows/boards and led change management for Salesforce transformations as primary liaison between administrative staff and executive leadership, driving adoption, accountability, and cross-departmental efficiency.
- Designed and delivered executive reports and presentations on major donor tracking, campaign effectiveness, fundraising KPIs, and regional benchmarking to support strategic decision-making, while upholding strict data privacy standards.
- Participated in Salesforce’s exclusive Agentforce NOW Tour (hands-on labs with Agentforce, Data Cloud & Prompt Builder), to build, test, and deploy AI agents using Salesforce tools and prompt templates.
- Attended the Salesforce Agentforce World Tour D.C., participating in targeted hands-on training sessions on Agentforce 360 and Data 360—including no-code agent building, Data Cloud implementation workshops, MuleSoft integration labs, and agentic workflow configuration.
Customer Relationship Manager Lead
Islamic Relief USA
Alexandria, VA
08.2018 - 06.2023
- Enabled enterprise-scale Salesforce operations (Sales Cloud + Marketing Cloud) across 12+ departments, 180+ users, and 8 offices, sustaining $150M+ annual revenue, 100k+ donors, and impact for 18M+ beneficiaries in 80 countries.
- Led high-volume data operations (500+ imports/exports) using Data Loader and Bulk API, plus full transitions of Grant Management systems (Foundant → foundationConnect → FLUXX), including complex modeling and transfer of 1,000+ reports/payments while maintaining platform stability.
- Created 3,000+ reports and 30+ lifetime dashboards; provided executive leadership with data links for financial projections, ROI analysis, cost-per-dollar-raised metrics, staff efficiency audits, and constituent insights.
- Delivered 200+ training sessions with supporting documentation/videos and accumulated 5,000+ hours leading platform rollouts, documentation, and post-implementation support to drive long-term adoption.
- Evaluated CRM budget against departmental budget by monitoring licensing, contracts and renewals, & assessing other alternative solutions.
- Optimized 40+ processes to eliminate delays/APEX errors, developed Lightning and mobile solutions for 70+ users, and evaluated CRM budget/licensing against departmental needs for cost efficiency.
Salesforce Administrator
Islamic Relief USA
Alexandria, VA
06.2017 - 08.2018
- Managed full Salesforce NPSP suite for 100k+ constituents and $80M+ revenue, including complex private sharing model (15+ rules, 10+ roles, 5+ public groups) and 10+ integrations while ensuring PCI, PII, and HIPAA compliance.
- Maintained and optimized processes, flows, workflows, layouts, fields, objects, profiles, and roles; conducted benchmarking, requirement gathering, UAT, training, and performance reviews.
- Served as key intermediary between stakeholders, translating business needs into technical requirements using storyboards and driving data analysis (via spreadsheets, v-lookups, pivots, and audits) to identify growth opportunities and increase ROI.
- Supported yearly business planning through intensive data analysis that uncovered inefficiencies and informed strategic decisions.
Education
Salesforce Administrator
Salesforce Certification
04-2019
B.S - Political Science, International Relations, Homeland Security & Criminal Justice
Virginia Commonwealth University
Richmond, VA05-2016
Skills
- CRM Management
- Data Munging & Visual Analytics
- Business Intelligence
- System Architecture & Implementation
- Application Development
- Cloud Technologies
- Design & Implement Solutions
- Project Management Frameworks
Timeline
Salesforce Platform Manager
Syrian Forum USA
06.2023 - 03.2026
Customer Relationship Manager Lead
Islamic Relief USA
08.2018 - 06.2023
Salesforce Administrator
Islamic Relief USA
06.2017 - 08.2018
Salesforce Administrator
Salesforce Certification
B.S - Political Science, International Relations, Homeland Security & Criminal Justice
Virginia Commonwealth University