Monique Ramirez
Charlotte,North Carolina
Summary
Successful Vice President of Sales offering 15 years of experience delivering quality results and exceeding sales goals. Expertise in cost containment, market plan execution and business development. Excellent communication, networking and negotiation skills. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally.
Overview
12
12
years of professional experience
Work History
Vice President of Sales
Smartcommerce
Remote
12.2021 - Current
- Develop and present strategies, plans, content, campaigns and measurement reports.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Attended networking events to build relationships and identify sales opportunities.
- Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
- Managed sales cycle to maintain solid customer base.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
- Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.
- Researched competitive landscape and emerging technologies to position brand in global marketplace.
- Successfully plan and execute digital marketing programs that generate meaningful results.
- Provide client counsel on how to achieve digital media goals. Successfully manage reactive client issues and create processes to ensure client account success.
- Conduct social listening, content creation, community management, analytics and handle reactive reputation scenarios; manage a brand’s content across a variety of different social networks.
- Build and provide standardized reporting and counsel for each client.
Brand Sales Director
Survey Merchandiser
Remote
05.2018 - 02.2021
- Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Manage the creation of large keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Develop effective PPC strategies to drive more traffic to clients' sites and product pages
- Provide creative copy suggestions and graphical ad templates.
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Solved complex problems to increase sales effectiveness and streamline business direction.
Client Success Manager
Kforce Global Solutions
Charlotte, NC
09.2017 - 04.2018
- Communicated with key stakeholders, including Chief Marketing Officers, CEO's and Small Business Owners
- Evaluated customer problems, implemented resolutions and followed up with clients to manage additional problems and maintain satisfaction.
- Hosted daily status calls and weekly ad hoc meetings with clients to promote client satisfaction and keep all parties abreast of changing environment.
- Reached out to accounts regularly to check on needs, understanding business operations and offer services.
- Reviewed products and user documentation to assess compliance with client success processes.
- Maintained high level of understanding regarding industry trends, legislation, compliance and competitor activity.
- Managed existing client renewals, keeping accounts, information and documents in conformance with compliance standards.
- Developed marketing campaigns to enhance clients' return on investment.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
- Collaborated with sales and product teams to address customer success objectives.
- Established strong relationships with key customers, resulting in increased customer loyalty.
Account Executive
AvidXchange
Charlotte, NC
08.2013 - 09.2017
- Conducted SaaS product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects
- Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing
- Performed initial client assessment and analysis to begin research process
- Used Salesforce to maintain company database with essential account and sales information
- Prospected 20-30 new daily leads with diverse strategies, including cold calling, site visits and customer referrals.
- Collaborated with internal teams to develop account strategy.
- Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
- Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
- Qualified leads, built relationships and executed sales strategies to drive new business.
Account Executive
Time Warner Cable
Raleigh, NC
11.2010 - 08.2017
- Exceeded Sales quota every month consecutively by 110%, 330%, and 800% respectively reaching upwards of 850k for the quarter in pipeline
- Generated new business opportunities to fuel the sales pipeline at the very front of the funnel
- Collaborated with Sales Reps to effectively coordinate and penetrate target prospects
- Used SalesForce daily to capture and retrieve data
- Strengthened customer relationships with proactive and collaborative approach to managing needs
- Developed highly profitable pipeline based on multiple sales penetration techniques
- Created and implemented customer presentations, proposals and web demonstrations
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts
Education
No Degree - Digital Marketing Certification
Digital Marketing Institute
Certified Search Marketing Specialist - Digital Marketing
University of Maryland - University College
Hyattsville, MD02.2023
Bachelor of Arts - Business
North Carolina Central University
Durham, NC05.2008
Skills
- Consultative Selling
- Customer Relationship Management
- Google Analytics
- Business Development
- High Ticket Closing
- Strategic Selling
- Sales Quota Achievement
- Market Research
- Marketing Strategy Implementation
- Sales Forecasting
- Project Management
- Data Analysis
Additional Information
- SEMrush - Digital Agencies Certification
- SEMrush - Mobile SEO Certification
- SEMrush - Competitive Analysis and Keyword Research Test
- SEMrush - SEO Toolkit Exam
- SEMrush - Social Media Toolkit Exam
- Digital Marketing Institute - Certified Search Marketing Specialist
- Google Analytics
- Hubspot - Inbound Marketing Certification
Timeline
Vice President of Sales
Smartcommerce
12.2021 - Current
Brand Sales Director
Survey Merchandiser
05.2018 - 02.2021
Client Success Manager
Kforce Global Solutions
09.2017 - 04.2018
Account Executive
AvidXchange
08.2013 - 09.2017
Account Executive
Time Warner Cable
11.2010 - 08.2017
No Degree - Digital Marketing Certification
Digital Marketing Institute
Certified Search Marketing Specialist - Digital Marketing
University of Maryland - University College
Bachelor of Arts - Business
North Carolina Central University