Summary
Overview
Work History
Education
Skills
Timeline
Professional Activities
Key Projects and Initiatives
BusinessAnalyst
Stephanie Powell

Stephanie Powell

Strategist, Speaker & Educator
Euless,United States

Summary

Experienced Learning and Development Strategist with a strong foundation in neuroleadership, neurodiversity, and ADHD education and empowerment. Specializes in creating innovative educational programs and inclusive leadership training, aligning with a commitment to diversity and innovative thinking. Brings a unique perspective in employee engagement and development, harnessing the power of neurodiverse talents to foster a creative, inclusive, and dynamic workplace. Skilled in translating complex concepts into accessible strategies, with a proven track record in program design, team leadership, and transformative educational approaches.

Overview

20
20
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Work History

Founder/Owner

Stephanie Powell Creative, LLC
Euless , TX
06.2018 - Current

NEURODIVERSITY & ADHD STRATEGIST

  • Created specialized consultancy focused on empowering individuals with ADHD and promoting neurodiversity in various settings
  • Conducted extensive research on ADHD and its impact on behavior and life management, culminating in development of the "Brain, Behavior, Blitzkrieg" methodology
  • Developed and facilitate ADHD Empowerment Workshops for middle and high school students and their parents, focusing on understanding, managing, and embracing ADHD
  • Created the ADHD Collegiate Kickstarter Program to provide college students with strategies for academic success and personal growth amidst the challenges of ADHD
  • Designed the Neurodiversity Leadership Primer for professionals and business leaders to foster inclusive workplaces and enhance team dynamics by leveraging neurodiverse strengths
  • Currently pioneering the integration of animal-assisted therapy into ADHD coaching, enhancing therapeutic outcomes and exploring innovative approaches to neurodiversity support
  • Actively involved in community outreach and professional and public speaking, advocating for neurodiversity acceptance and empowerment

BRAND + BUSINESS STRATEGIST, 2018-2023

  • Developed new brand identity and strategy for clients, resulting in 160% increase in new customer acquisition
  • Designed and implemented comprehensive marketing strategy, leading to 30% increase in overall revenue
  • Designed custom websites for clients resulting in 200% increase in audience engagement and newsletter subscriptions
  • Led branding and marketing strategy and execution with clients - providing comprehensive creative services and championing compelling and powerful marketing to clients in various industries
  • Responsible for leading client creative from concept to launch - building foundational brand elements, managing workflows and approval processes, and aligning and shaping creative to achieve greatest impact
  • Cultivated strong relationships - building trust, developing thorough understanding of client pain points and priorities, fostering opportunities for collaboration, and securing engagements
  • Served as strategic advisor and subject matter expert, helping clients understand needs and motivations of their audience, nuances of market, and potential growth opportunities
  • Performed consumer research to align branding with target audience behaviors, mindsets, and influences - building and communicating recommendations to clients to better reach consumers
  • Maintained strong expertise on consumer trends and marketing industry using social listening tools and research to integrate insights into client deliverables and strategies
  • Developed key operational initiatives to drive and maintain substantial business growth
  • Created and monitored promotional approaches to increase sales and profit levels
  • Conducted target market research to scope out industry competition and identify advantageous trends

Senior Brand Strategist

Brass Tacks Collective
Dallas , TX
08.2018 - 07.2023

Strategy Apprentice 2018-2019, Consultant and Educator 2020-2022, Senior Brand Strategist 2022-2023

  • Oversaw business strategy and creative alignment, implementing agency-wide systems and communication channels to ensure high standard of client products and services
  • Collaborated with cross-functional team members including accounts, creative, and media on strategic development of client programs, creative briefs, and content
  • Developed client deliverables including written, audio, and visual content - stewarding aligned and intentional strategy through full production cycle
  • Demonstrated creativity and resourcefulness through development of innovative solutions
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement
  • Spearheaded strategic brand plans for multiple client brands to increase market share and brand awareness
  • Conducted research and analysis to determine brand positioning and messaging
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits
  • Researched market trends to identify customer needs and preferences for strategic planning
  • Organized and delivered training sessions for new apprentices
  • Created workshops and educational curriculum for Apprenticeship Program
  • Assisted in planning, promotion, and execution of large-scale events such as annual conferences, fundraisers, and community initiatives

Guest Lecturer

Texas A&M University
College Station , TX
10.2019 - 07.2022
  • Created and delivered engaging and interesting lectures by combining different media
  • Guided class discussions to encourage debate and feedback among students
  • Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations
  • Served as expert and guest speaker on topic of branding, strategy, and entrepreneurship
  • Drew connections between session's content and material covered in previous lectures to connect learning components
  • Sought ways to improve performance by reflecting on teaching design and delivery and obtaining and analyzing feedback
  • Prevented information overload by limiting content and emphasizing key points
  • Led seminars and workshops to facilitate student learning and engagement and increase memory retention
  • Mentored and advised students to explore career pathways based and amplify knowledge, skills and strengths
  • Acted as professional adjudicator for MBA Venture Challenge, Aggie PITCH, and Raymond Ideas Challenge

Educator

Irving Independent School District
Irving , TX
07.2005 - 07.2018

ADMINISTRATIVE INTERN, 2017-2018

SUMMER PRINCIPAL & TESTING COORDINATOR, 2016-2017

DEPARTMENT CHAIR, 2013-2018

  • Developed and successfully delivered professional development for over 200 certified teachers and staff members over 3 years, providing highly engaging and impactful environment for maximum growth and retention
  • Designed educational programs focused on increasing student success and college and career readiness
  • Observed and mentored department staff - assessing performance in alignment with standards and best practices, guiding growth opportunities, and developing talent
  • Responsible for leading budget expenditure planning cycles for visual arts, instrumental music, dance, vocal music, and theatre departments - soliciting feedback from team members and stewarding proposed budget through approval process
  • Designed and implemented full curriculum for school district, creating compelling content that increased student capabilities and met needs of individual learners
  • Created and implemented 3 new courses, ensuring alignment with state and national curriculum requirements while simultaneously creating opportunities for previously unserved student populations
  • Grew dance department by over 135% within 3 years
  • Facilitated growth of drill team from 30 to 85 members, maintaining or increasing in number for subsequent 8 years
  • Facilitated interdepartmental collaboration and cross-curricular learning experiences, coordinating with teaching teams to build compelling learning sessions
  • Incorporated multiple types of teaching strategies into classroom
  • Supported student teachers by mentoring on classroom management, lesson planning, and activity organization

Education

Apprenticeship Program

Brass Tacks Collective/BT Foundry
Dallas, TX
07.2019 - 01.2020

Some College (No Degree) - ABD: Ed.D in Educational Leadership

Lamar University
Beaumont, TX
01.2016 - 08.2018

Master of Education - Leadership And Policy Studies

The University of Texas At Arlington
Arlington, TX
08.2010 - 05.2012

BBA - Marketing

Texas A&M University
College Station, TX
08.1999 - 08.2005

Skills

Learning & Development Strategy

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Timeline

Guest Lecturer

Texas A&M University
10.2019 - 07.2022

Apprenticeship Program

Brass Tacks Collective/BT Foundry
07.2019 - 01.2020

Physical Education (EC-12)

09-2018

Secondary Dance (6-12)

09-2018

Principal (EC-12)

09-2018

Senior Brand Strategist

Brass Tacks Collective
08.2018 - 07.2023

Founder/Owner

Stephanie Powell Creative, LLC
06.2018 - Current

Some College (No Degree) - ABD: Ed.D in Educational Leadership

Lamar University
01.2016 - 08.2018

Master of Education - Leadership And Policy Studies

The University of Texas At Arlington
08.2010 - 05.2012

Educator

Irving Independent School District
07.2005 - 07.2018

BBA - Marketing

Texas A&M University
08.1999 - 08.2005

Professional Activities

Guest Lecturer, Texas A&M University, Mays Business School, August 2021


1 Million Black Businesses, Guest Expert/Speaker/Educator, March 2022


American Business Women's Association, Leading Express Women’s Network, Guest Educator, June 2021


Young Professionals of Aggieland, Board Member, Education/Professional Development Chair, 2020-2021


Texas A&M University, The McFerrin Center for Entrepreneurship

  • Adjudicator, MBA Venture Challenge, 2020, 2022
  • Adjudicator, Aggie PITCH, 2021, 2022
  • McFerrin Virtual Live, Guest Speaker, April 2020
  • McFerrin Methods, Guest Expert, January 2021
  • Back to Basics, Guest Expert, March 2021
  • Entrepreneurship Bootcamp for Veterans, Mentor and Guest Speaker, July 2021 & December 2021
  • Startup 101, McFerrin Center for Entrepreneurship, Guest Educator/Presenter, September 2021
  • EBV, Mentor and Guest Speaker/Presenter, December 2021
  • 3DS (three day startup) Pro Panel, March 2020
  • Startup Aggieland Mentor, 2019-2020
  • Adjudicator, Raymond Ideas Challenge, 2019, 2021









Key Projects and Initiatives

Developer and Facilitator - Educational Workshop Series

  • Successfully contracted by one of the largest school districts in the Dallas-Fort Worth area to design and execute a comprehensive 3-day educational workshop.
  • Orchestrated the entire event, including the development of curriculum, hiring and managing 10 highly trained staff members, and coordinating with over 10 teachers.
  • Designed and delivered 6 unique workshops daily, with 3 requiring original, tailor-made curriculum, effectively catering to the diverse needs of 150 students.
  • Achieved significant acclaim for the program's impact and effectiveness, leading to a renewed contract for the subsequent year.

Diversity & Inclusion Program Co-Lead

  • Selected as part of a three-person team to extend and deepen a district-initiated diversity and inclusion training program across our campus.
  • Tasked with translating a 3-day expert-led professional development program into a year-long, comprehensive initiative aimed at fostering equitable practices and increasing employee awareness in diversity and inclusion.
  • Designed and facilitated monthly training sessions, culminating in an intensive multi-day summer training, to ensure full integration and implementation of new policies and procedures.
  • Played a pivotal role in monitoring progress, setting benchmarks, mentoring teachers, and overseeing the effective execution of the program.
  • Successfully enhanced the campus culture, as evidenced by measurable improvements in diversity awareness, fair practices, and staff engagement in inclusion efforts.

Lead Curriculum Developer - District-wide Educational Reform

  • Entrusted with the complete overhaul of the curriculum for Dance & Drill Team across all courses and levels within the district.
  • Acted as the sole curriculum writer, innovating and modernizing educational content to align with contemporary teaching standards and student needs.
  • Conducted comprehensive research and analysis to develop an engaging, inclusive, and effective curriculum, impacting thousands of students.
  • Successfully implemented the new curriculum, leading to measurable improvements in student engagement and academic performance.
  • Collaborated closely with educators and administrative staff to ensure seamless integration and ongoing support for the new curriculum.
Stephanie PowellStrategist, Speaker & Educator