MORGAN G. TOTH
La Jolla,CA
Summary
Strategic marketing, communications, and PR leader with 9+ years of experience leading earned media, influencer, and integrated brand campaigns for Fortune 500 and category‑leading consumer brands. Known for senior‑level client leadership, cross‑functional team management, and translating creative storytelling into measurable business impact.
Overview
10
10
years of professional experience
Work History
Senior Account Supervisor
Carmichael Lynch Relate
Remote
01.2022 - 01.2026
- Senior‑most day‑to‑day account lead, serving as primary strategic partner to clients with executive oversight from EVP.
- Led overall account strategy, planning, and execution across major consumer brands, ensuring alignment with business objectives and KPIs.
- Acted as lead client counselor, owning senior‑level communications, long‑term planning, and integrated earned media and influencer strategy.
- Oversaw cross‑functional teams (PR, influencer, social, creative), managing workflows, resourcing, and priorities.
- Directed high‑profile VIP, celebrity, and influencer partnerships including contract negotiation and campaign execution.
- Developed and managed scopes of work, budgets, and timelines while identifying organic account growth opportunities.
- Led campaign measurement and executive‑ready reporting with actionable insights.
- Supported new business through strategic brainstorms, pitch deck development, and presentations (Chubb, Subaru, Nestlé Health Science).
Senior Account Executive
BPCM
New York, USA
01.2021 - 01.2022
- Developed and executed annual communications strategies for luxury beauty and retail brands.
- Led Quarterly Business Reviews, presenting KPIs, insights, and strategic recommendations to C‑suite clients.
- Managed and mentored junior team members to improve deliverable quality and workflow efficiency.
- Pivoted brand strategies during COVID‑19 through virtual launches and digital campaigns.
- Contributed to press strategies generating 6B+ earned media impressions.
Coordinator → Account Executive
Alison Brod Marketing + Communications
New York, USA
01.2016 - 01.2020
- Led full‑lifecycle influencer programs including sourcing, negotiation, content review, and reporting.
- Maintained top‑tier media relationships to drive consistent coverage.
- Developed story angles supporting launches and integrated campaigns.
- Managed budgets and timelines across 15 accounts.
Education
Bachelor of Arts - Communication Studies
St. Lawrence University
Skills
- Client strategy and account leadership
- Strategic planning
- Budget management
- Earned media and influencer marketing
- Integrated campaigns
- Project management
- Messaging and story development
Websites
Timeline
Senior Account Supervisor
Carmichael Lynch Relate
01.2022 - 01.2026
Senior Account Executive
BPCM
01.2021 - 01.2022
Coordinator → Account Executive
Alison Brod Marketing + Communications
01.2016 - 01.2020
Bachelor of Arts - Communication Studies
St. Lawrence University