Morganne (Mo) Cameron
Houston,TX
Summary
Organized and passionate Senior Media Buyer with 7 years of expertise, related experience, results-driven approach and dedication to achieve remarkable client results across multi-platform digital media distribution. A knowledgeable resource committed to hard work, communicating with all stakeholders and driving business opportunities. Proven skills in project management, analytics and presenting information to clients. Eager to learn, grow and tackle new challenges with Lemonada Media
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Media Podcast Buyer
Veritone One
09.2021 - Current
- Increase client ROI by strategically negotiating advertising placements across various platforms.
- Utilize advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
- Improve overall campaign effectiveness through ongoing testing, learning, and optimization efforts based on data-driven insights.
- Strengthen brand awareness by selecting the most appropriate media channels based on target audience demographics and preferences.
- Leverage competitive analysis findings to make strategic recommendations that gave clients a competitive edge in the marketplace.
- Skillfully navigate complex negotiations with vendors to secure favorable terms while maintaining positive working relationships throughout the process.
- Stay current on industry best practices, emerging technologies, and changes in consumer behavior patterns affecting media consumption habits among key demographics.
- Balance competing priorities and managed tight deadlines to consistently deliver high-quality results that meet or exceed client expectations.
- Manage, buy, and maintain multi-million dollar budgets for more than 10+ brands/clients.
Senior Digital Media Planner
Ad Results Media
01.2019 - 05.2021
- Cultivated and maintained strong relationships with various media partners and hosts across Youtube, podcast, terrestrial and national radio, satellite, and streaming channels to effectively vet, negotiate, manage ad availability, and present strong opportunities.
- Managed quality control and established optimization levels to assist in exceeding client KPI goals.
- Owned tactical items for campaign management such as code set up, product samples, influencer calls, schedule changes, among other campaign management tasks. Delegated tasks to Media Planners as necessary.
- Strong knowledge of attribution/pixel based tracking for podcast advertising. Peloton account budget grew more than 15% YOY utilizing pixel tracking only content with 80% of shows on media plan meeting client revenue goal for consecutive weeks.
Account Manager Society6 Account
Ad Results Media
06.2017 - 01.2018
- Developed strategic plan for client including campaign development and performance optimization, all while adhering to client budgets.
- Worked with client to understand KPI’s and optimize to achieve results.
- Responsible for campaign management, project management, and media logistics for 15 shows and hosts.
- Created and presented weekly reports and made performance recommendations based on client KPI’s and performance goals.
- Partnered with Analytics team to ensure proper build out and accuracy of outputs in client reporting.
- Reconciled monthly billing and working with finance to ensure accurate billing.
- Worked with internal groups to ensure all tactical elements related to client and campaigns are executed properly.
Jr. Media Buyer
Ad Results Media
12.2015 - 12.2018
- Sourced, negotiated, researched, bought and optimized media schedules on behalf of clients across various media channels including podcasts, terrestrial and national radio, satellite radio, and digital streaming audio to help present strong opportunities to clients.
- Managed and resolved all spot discrepancies with networks and show hosts and ensure that buying software (SBMS/Strata) remained updated and reconciled.
- Owned tactical items for campaign management such as endorser profiles, promotion code set up, product sample seeding, influencer onboarding calls, schedule changes, among other items for 100+ shows.
- Worked with internal compliance teams and network partners to ensure all tactical elements related to client and campaigns were executed properly.
Education
Master of Arts - Journalism
University of North Texas
Denton, TX05.2015
Bachelor of Science - Kinesiology
University of North Texas
Denton, TX05.2013
Skills
- Time Management
- Processes and Efficiencies Development
- Driving results
- Attention to Detail
- Adaptability and Flexibility
- Strategic Planning
- Verbal and written communication
- Resourcefulness
- Negotiation and Persuasion
- Teamwork and Collaboration
- Active Listening
- Self Motivation
- Kind, supportive, and inclusive
Accomplishments
- Managed, supervised, and collaborated with team of 10 professionals over course of career.
- Collaborate with SVP of Growth and Strategist in the development of "Supporting Under-served voices in the podcast ecosystem."
- Promoted to Senior position in less than one year of hire.
- Founder and creator of ARM's first Diversity and Inclusion committee called "SEEN".
- Rudy award recipient to acknowledge excellent work ethic and grit.
Certification
- Digital Marketing Certification with American Marketing Association and DMI Institute- In Progress
Timeline
Senior Media Podcast Buyer
Veritone One
09.2021 - Current
Senior Digital Media Planner
Ad Results Media
01.2019 - 05.2021
Account Manager Society6 Account
Ad Results Media
06.2017 - 01.2018
Jr. Media Buyer
Ad Results Media
12.2015 - 12.2018
Master of Arts - Journalism
University of North Texas
Bachelor of Science - Kinesiology
University of North Texas
- Digital Marketing Certification with American Marketing Association and DMI Institute- In Progress
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