NA LI
E-Commerce Sales Manager
Temple City,CA
Summary
Successful Ecommerce Manager with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Known for increasing productivity and customer satisfaction while driving revenue and sales.
Overview
16
16
years of professional experience
Work History
Ecommerce Manager
Popular 21
03.2024 - Current
- Developed Shopify B2B Wholesale Website
- Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Managed inventory control processes for seamless order fulfillment and customer satisfaction.
- Managed social media platform, ensuring a consistent brand voice and message.
- Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
- Developed email marketing campaigns that fostered customer engagement and drove incremental revenue growth.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Facilitated training for new team members on e-commerce best practices, ensuring knowledgeable and efficient team.
- Organized regular e-commerce sales meetings to review progress, share best practices, and set achievable targets for continued success.
E-Commerce Sales Manager
Vocal Apparel
08.2023 - 03.2024
- Monitored and tracked website and platform sales traffic to implement effective sales pitches and achieve sales team goals.
- Increased company products see through rate, click rate, and conversion rate by optimizing product titles, trending keywords, and product images.
- Collaborated with management to facilitate weekly performance reviews and presented valuable insights and recommendations.
- Trained and coached team members on best practices and tools for company website and other platforms' vendor admin portals such as FashionGo,Faire.
- Managed team to stay aware of inventory levels to ensure company fulfillment rates and complete accurate orders.
- Respond to customer reviews and inquiries across all assigned e-commerce platforms to maintain positive customer relationships.
- Supervised preparation of marketing copy, including emails, images, and videos from conceptualization to execution.
- Managed marketing initiatives, including social media posting, email campaigns, promotional campaigns, and website updates.
- Utilized promotional offers, as well as highlighting new arrivals and best sellers to effectively drive company sales revenue.
- Trained and coached team members on how to contact prospective and repeat customers, share company product line sheets, and keep them informed of new products to increase sales revenue.
- Established and maintained daily customer contact logs to effectively reach out and generate sales.
- Analyzed customer purchasing patterns and trends to identify target customer groups to suggest products to effectively increase conversation rates and ultimately drives more sales.
- Drafted and improved company polices, trained customer service team to prevent order issues and handle claims to maximize customer satisfaction and increase customer retention.
- Executed expertise in purchasing skills, negotiated with vendors to reduce cost of operational services as well as promotional items and helped minimize company operation cost and effectively increase company’s profit.
- Attended apparel trade shows to expand brand awareness and market share.
- Trained and coached team members on company's ERP system (N41) practices to maintain accurate order, product, and customer information.
E-Commerce Specialist
Perseption
06.2020 - 08.2023
- Developed successful online B2B sales operations from scratch by establishing and following strategic vision, mission and operational plans.
- Established and maintained online stores for company brand on B2B and B2C platforms such as FashionGo, LA Showroom, Faire, Amazon, eBay.
- Tracked and analyzed competitor pricing to ensure company products are priced competitively in market.
- Configured, added and removed items and images to provide accurate representation of products on company's online stores.
- Tracked inventory and reviewed selling trends to make timely and proactive business decisions.
- Photographed merchandise and wrote keyword optimized descriptions for products.
- Responded to customer issues and resolved complaints by leveraging expert knowledge.
- Analyzed sales-related data to predict future sales, stock requirements and consumer behaviors.
- Tested website features and functionality for optimal performance.
- Improved monthly sales with successful marketing, sales and customer relations approaches.
- Developed relationships with suppliers to facilitate timely delivery of products.
- Negotiated with suppliers to secure best prices for products.
Fabric Purchaser
Perseption
04.2016 - 03.2020
- Negotiated policies and terms with new & existing suppliers to achieve optimal pricing and consistent availability.
- Maintained complete documentation and records of all purchase orders and uploaded to company ERP system.
- Established relationships with vendors to secure competitive pricing.
- Determined lowest possible cost, factoring in quality, and reliability and negotiated favorable terms.
- Tracked and maintained T&A for all purchased materials to ensure all the components arrive in sewing factory on time.
- Checked any discrepancies from item ordered and item received by verifying shipping documents and bill of ladings.
- Established material inspection report system for company owned sewing factory for quality controls.
- Monitored all material inspection reports from initial to final output and determine solutions for any production issues or concerns occur.
- Evaluated product quality and vendor performance to maintain quality standards.
- Maintained complete documentation and records of all purchasing activities.
- Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.
Import Production Coordinator
Damo Clothing
01.2009 - 01.2016
- Managed various clients which include Nordstrom NPG, Stage Stores, BCF, TJ Maxx, Ross Stores, Walgreens etc.
- Monitored and tracked progress of all production tasks for on-time delivery.
- Coordinated with sewing factory manager to support productivity targets and deadline management.
- Liaised with production manager, suppliers and vendors to support production needs.
- Analyzed and negotiated material purchasing cost and sewing cost with manufacturing teams.
- Managed fabric and garment testing through 3rd party testing facilities to assure product quality control and meet outlined standards.
- Coordinated DPI and final inspection for bulk products through 3rd party testing service upon each client's requirement.
Education
Bachelor of Science - Telecommunication Engineering
Tianjin University of Commerce
Graduate Accounting Certificate - Accounting
University of Phoenix
Tempe, AZ 05.2001 -
Skills
B2B Wholesale Website Management
B2B Shopify Wholesale Website Management
Amazon/Ebay/Walmart Seller Central Management
Social Media Marketing
Data-driven decision-making
Customer Relationship Management
Sales Reporting
Order Management
Operations Management
A and B Testing
Problem-Solving
Excellent Communication
Languages
English
Korean
Mandarin Chinese
Interests
Hiking, Jogging, Reading nonfictional books
Timeline
Ecommerce Manager
Popular 21
03.2024 - Current
E-Commerce Sales Manager
Vocal Apparel
08.2023 - 03.2024
E-Commerce Specialist
Perseption
06.2020 - 08.2023
Fabric Purchaser
Perseption
04.2016 - 03.2020
Import Production Coordinator
Damo Clothing
01.2009 - 01.2016
Graduate Accounting Certificate - Accounting
University of Phoenix
05.2001 -
Bachelor of Science - Telecommunication Engineering
Tianjin University of Commerce
Similar Profiles
Génesis A. Narváez BarbosaGénesis A. Narváez Barbosa
Fraud Prevention Analyst at Banco PopularFraud Prevention Analyst at Banco Popular
SANJEEVKUMAR BSANJEEVKUMAR B
Sales Manager at Popular Vehicles and Services Pvt LTDSales Manager at Popular Vehicles and Services Pvt LTD
Jennifer GarciaJennifer Garcia
AVP/Branch Supervisor at Popular BankAVP/Branch Supervisor at Popular Bank
Caprice PhungCaprice Phung
Student Government President at Fusion AcademyStudent Government President at Fusion Academy
Tony NejadTony Nejad
Implementation Field Technical Analyst at Becton DickinsonImplementation Field Technical Analyst at Becton Dickinson