Nader Mikhail
Fishkill
Summary
Copywriter, senior digital innovator, and content marketing strategist with award-winning experience in many industries ranging from B2B technology, healthcare, and quick service restaurants to video gaming and autos.
Overview
20
20
years of professional experience
Work History
Senior Copywriter
GoDaddy
New York
10.2022 - 10.2024
- Helped lead the content and messaging for the brand site redesign and product promotions reflecting the new voice and tone including new domains, SSL certificates, and the new AI Advanced Logo Generator.
- Created landing pages, product promotions, and contributed to the new content messaging for the site redesign.
Freelance Senior Copywriter
Ogilvy, CPL
New York
04.2022 - 09.2022
- Wrote copy and messaging for B2B audiences in technology, career services, and architectural engineering.
Digital Copywriter
Oracle
New York
10.2020 - 02.2022
- Developed and wrote content marketing pieces for Oracle Autonomous Database including eBooks, authority pages, and video scripts.
- Work with subject matter experts and stakeholders to gain expertise and knowledge in topics to address customer insights.
Digital Copy Supervisor
blulava — a division of Evolution Health Group (EHG)
Pearl River
03.2019 - 10.2020
- Led and managed the copy, concept development, and creative strategy for blulava, EHG's start-up digital group.
- In charge of internal and client presentations, including responding to RFPs, and moving the agency into more innovative areas including online videos, podcasts, social media, and AR/VR/MR.
- Accounts included AstraZeneca, Rhythm Pharmaceuticals, and Biogen.
Freelance Content Marketing Strategist/Senior Copywriter
Saatchi & Saatchi Wellness, Centerline Digital, Valtech, Lanmark360, Rebellion Design, McCann HumanCare
New York
01.2016 - 02.2019
- Directed and developed the copywriting, content strategy, and concepts for various brands including IBM Watson, Dell Technologies, NJM Insurance Group, Victoza, and Cetacaine.
- October 2017: successfully created the content strategy, wrote the copy, and helped launch the new marketing site for NJM Insurance Group.
Director, Creative Strategy
true[X]
New York
04.2014 - 11.2015
- Company Overview: ad tech firm
- Reinvented creative strategy at ad tech firm true[X] and collaborated with the sales team on many winning RFP pitches including CPG, financial services, B2B technology, automotive, and animal pharma.
- Led the creative team and provided direction in the New York office while working with Vice President, Creative Strategy in Los Angeles to develop concepts.
- Ad tech firm
Associate Creative Director/Copywriter
Ogilvy
New York
04.2012 - 08.2013
- Introduced IBM Demand Generation marketing client to a different way of thinking—from the business decision maker’s POV.
- Collaborated with account planners to create the IBM Smarter Analytics Tool for CIOs.
- Developed, presented, and launched rebranded vision for IBM MobileFirst in 2013 with new a tagline, integrated campaign, content, experiential marketing, and radio spots.
Associate Creative Director/Copywriter
Direct Partners
Marina del Rey
12.2010 - 01.2012
- Led the development of brand tone, creative strategy, and copy for the PlayStation Network (PSN) digital customer relationship management program.
- Managed designers and UX specialists to create email content, mini-site copy, social media posts, and interactive engagements.
- Directed and supervised the work of staff and freelance creatives.
- SOCOM 4: U.S. NAVY SEALs email: Achieved highest clickthrough rate for PSN at 75%.
Associate Creative Director/Copywriter
The Kaplan Thaler Group
New York
05.2008 - 12.2010
- Challenge: Introduce digital creative solutions to creatives who are not used to digital.
- Solution: Plan a lunch for the entire creative department, show work, and explain that the digital to add considerable value to offline ideas. Plus, win accounts and awards.
- Success: Led the conceptual development and collaboration with print/TV teams to help win Girosa and Wendy's accounts.
- Won two Webby Awards for Aflac and an IAC award for Wendy’s.
Creative Supervisor/Senior Copywriter
Wunderman
Irvine
08.2004 - 04.2008
- Responsible for leading the digital creative work and team production for Xbox LIVE communications.
- Directed the hiring of freelancers and management of creative budgets.
- June 2007: exceeded client challenge to attract 2 million+ new Gold Subscribers.
- Led the writing for digital and online video executions based on the Land Rover 'Have You Ever?' TV campaign.
Education
BA -
New York University
New York, NYSkills
- Content strategy
- Copywriting
- Team leadership
- Pro-active thinking
- Content marketing
- Video scripting
- Social media marketing
- Presenting
Awards
- Webby Award Best Insurance Site, Aflac
- Webby Award People’s Voice, Aflac
- IAC — Outstanding Achievement in Interactive Advertising, Wendy’s
- Publicis90 Challenge, Short List
- Summit International Award, Kettle Classics
Timeline
Senior Copywriter
GoDaddy
10.2022 - 10.2024
Freelance Senior Copywriter
Ogilvy, CPL
04.2022 - 09.2022
Digital Copywriter
Oracle
10.2020 - 02.2022
Digital Copy Supervisor
blulava — a division of Evolution Health Group (EHG)
03.2019 - 10.2020
Freelance Content Marketing Strategist/Senior Copywriter
Saatchi & Saatchi Wellness, Centerline Digital, Valtech, Lanmark360, Rebellion Design, McCann HumanCare
01.2016 - 02.2019
Director, Creative Strategy
true[X]
04.2014 - 11.2015
Associate Creative Director/Copywriter
Ogilvy
04.2012 - 08.2013
Associate Creative Director/Copywriter
Direct Partners
12.2010 - 01.2012
Associate Creative Director/Copywriter
The Kaplan Thaler Group
05.2008 - 12.2010
Creative Supervisor/Senior Copywriter
Wunderman
08.2004 - 04.2008
BA -
New York University