Nakia McFarland
Monroe,Georgia
Summary
Strategic and performance-focused Sales & Account Executive with 10+ years of success in the Government Technology space. Adept at cultivating trusted client partnerships, navigating complex sales cycles, and delivering tailored technology solutions. Combines strong technical fluency with outstanding communication and stakeholder management to drive growth, retention, and long-term value.
Overview
18
18
years of professional experience
Work History
Account Executive
US Archives
07.2023 - 12.2024
- Managed and reconfigured the organization’s Zoho CRM, optimizing workflows, data integrity, and usability to better support sales and marketing efforts
- Standardized contract templates and processes to align with organizational goals, improving consistency and reducing approval turnaround times
- Developed and produced marketing collateral, establishing a cohesive brand presence across digital and print channels
- Created and launched targeted email campaigns, collaborating with the sales team to define audience segments, messaging, and distribution strategies
Account Executive
Kofile Inc
03.2021 - 06.2023
- Executed a targeted sales strategy across a 96-county territory in Georgia and South Carolina, driving growth for the company’s services line of business
- Managed a $5M+ sales pipeline, securing new logo business through a consultative, relationship-driven approach
- Closed deals ranging from $1K to $1.3M, with consistent success in both transactional and complex sales cycles
- Surpassed revenue targets, achieving 160% of quota in 2021 and 220% in 2022 through a combination of new business wins and upsells to existing customers
- Drove revenue expansion within existing accounts, leveraging a deep understanding of customer needs and service capabilities
- Maintained detailed administrative records of opportunities, client engagements, proposals, and inventories using Salesforce CRM, ensuring data integrity and pipeline visibility
- Planned and executed large-scale customer appreciation events, strengthening client relationships and promoting long-term retention
- Represented the company at state and national industry conferences, enhancing visibility and fostering strategic partnerships
National Solutions Consultant/Account Executive
Kofile Inc
12.2016 - 03.2021
- Led in-person and virtual technical demonstrations of the company’s on-premise and SaaS Land & Vital Records Management Systems, partnering closely with the sales team to align solutions with customer needs
- Contributed to the acquisition of 60 net new logo customers across eight states through collaborative selling and tailored product demonstrations
- Conducted discovery sessions and workflow mapping to support smooth, efficient customer implementations and long-term satisfaction
- Planned and facilitated user group meetings, strengthening engagement and feedback loops with both new and existing clients
- Provided technical product expertise for RFP responses and client proposals, working closely with the proposal team to craft winning submissions
- Managed key customer accounts, coordinating with the support and development teams to resolve technical issues and identify product enhancement opportunities
- Generated incremental NRR and ARR by up-selling additional services and solutions within the existing customer base
- Represented the company at state and national industry conferences, supporting brand awareness, relationship-building, and market intelligence gathering
Account Executive
PropertyInfo Corporation
08.2013 - 12.2016
- Executed a targeted sales strategy for the company’s flagship server-based Land & Vital Records Management System, expanding the company’s footprint into a new three-state territory (Ohio, Kentucky, Tennessee) through strategic prospecting and cold-calling
- Managed and strengthened nine key customer accounts in Michigan while concurrently growing market share and driving additional revenue in the region
- Led in-person technical product demonstrations to prospective clients, aligning system capabilities with operational needs and stakeholder priorities
- Partnered with the RFP team to provide technical input and content for proposal submissions, contributing to successful bid outcomes
- Represented the company at state and national industry conferences, fostering relationships, increasing visibility, and staying current with industry trends
Account Executive
PropertyInfo Corporation
03.2007 - 08.2013
- Led technical web-based demonstrations of the company’s flagship SaaS title and settlement platform across a 14-state territory, targeting independent title agents to drive new business acquisition
- Built and leveraged internal partner relationships to generate warm leads and close high-conversion prospects
- Drove SaaS adoption among existing customers, successfully transitioning accounts from on-premise infrastructure to cloud-based solutions, increasing ARR despite economic headwinds
- Represented the company at key state and national industry conferences, expanding brand visibility and strengthening client and partner relationships
Education
Bachelor of Business Administration -
University of Georgia
Skills
- Relationship Building
- Project management
- Information Management
- Consulting
- Customer service
- Technical Demonstrations
- Workflow Analysis
- Salesforce
- Networking
- Administration
- Event Coordination
- Cold/Warm Calling
- Zoho CRM
Accomplishments
Kofile President’s Club 2021
Kofile President’s Club 2022
Property Records Industry Association (PRIA) – Standards & Best Practices Co-Chair 2018-2022
Property Records Industry Association (PRIA) – Board Member – 2022-Current
Affiliations
- Property Records Industry Association (PRIA), Standards & Best Practices Co-Chair, 2018-2022
- Property Records Industry Association (PRIA), Board Member, 2022-Current
Awards
- Kofile President’s Club 2021
- Kofile President’s Club 2022
Timeline
Account Executive
US Archives
07.2023 - 12.2024
Account Executive
Kofile Inc
03.2021 - 06.2023
National Solutions Consultant/Account Executive
Kofile Inc
12.2016 - 03.2021
Account Executive
PropertyInfo Corporation
08.2013 - 12.2016
Account Executive
PropertyInfo Corporation
03.2007 - 08.2013
Bachelor of Business Administration -
University of Georgia
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