Nancy Jewell
Charlotte,NC
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
37
37
years of professional experience
Work History
Managing Director
FreeSpirit Fabrics
- Led a 15-person team and all operational, creative, and strategic functions of a major designer fabric brand. Drove brand-aligned design, innovative product development, inspirational support, and high-impact marketing initiatives. Strengthened market position through disciplined brand stewardship and a deep understanding of consumer behavior.
- Key Achievements:
- Grew annual revenue from $19M to a peak of $44M, stabilizing at a strong $34M through cohesive strategy across design, product, marketing, and sales.
- Scaled digital presence—growing Instagram from 43K – 102K and Facebook from 43K → 95K—while developing an influencer program with 15 makers, collectively reaching over 300,500 consumers in 2024.
- Guided a design team that upheld brand values while expanding the product portfolio without cannibalizing core sales.
- Oversaw innovative product development, grounded in market research, contributing 20% of total sales in 2024.
- Oversaw the development of strong inspirational and marketing support, driving retailer trust and increasing consumer desire.
- Built and led a passionate, market-aware team with a culture of collaboration, creativity, and accountability.
Director of Marketing
Westminster Fibers, Inc. (A Part of Coats PLC)
04.2016 - Current
- Board Member & Secretary, International Quilt Association.
- Lead all marketing strategy, campaigns, and key account engagement.
- Managed 27 key accounts contributing 30% of company sales; drove 15% growth in fabrics and 13% in needlecrafts.
- Developed influencer and digital programs, growing reach and brand awareness.
- Oversaw product development initiatives aligned with key accounts, generating significant incremental revenue.
Key Account Executive
Westminster Fibers, Inc. (A Part of Coats PLC)
01.2014 - 04.2016
- Awarded CEO Award for outstanding contributions to company goals.
- Expanded key accounts and cultivated new relationships, achieving 38% growth with top customer in 2014.
Consumer Marketing Manager
Westminster Fibers, Inc. (A Part of Coats PLC)
06.2010 - 01.2014
- Executed global go-to-market strategies, social media campaigns, and e-newsletters achieving consistent 30%+ open rates.
- Managed $200K marketing budget; delivered campaigns under budget while increasing sales.
- Led trade show planning, inventory programs, and marketing team development.
Ecommerce Marketing Manager
Coats & Clark
09.2009 - 06.2010
- Managed online sales strategy, email marketing, and social media; achieved 30%–57% sales increases during campaigns.
Manager, New Business Development, Sewing
Coats & Clark
03.2008 - 06.2010
- Developed designer-branded thread collections; launched via influencer press boxes, selling 2,500 units in 3 months.
- Partnered with BurdaStyle.com and universities to create programs generating millions of media impressions.
Publicity Director
VSM Sewing Inc. (SVP Worldwide)
03.1989 - 03.2008
- Directed all details of annual international dealer conventions leading 150 global employees, guiding senior management in the implementation of the 5-day event, attended by over 1,000 global retailers; top sales event of year ($15M).
- Led global marketing initiatives, media relations, and product launches.
- Executed high-profile campaigns including Martha Stewart endorsement, reaching millions of consumers.
- Increased value-brand unit sales from 8,000 → 34,000 in one year through strategic PR campaigns.
- Oversaw advertising, web initiatives, consumer education webinars, and multimedia productions.
Education
Bachelor of Science - Public Relations
Kent State University
Kent, OH05-1982
Timeline
Director of Marketing
Westminster Fibers, Inc. (A Part of Coats PLC)
04.2016 - Current
Key Account Executive
Westminster Fibers, Inc. (A Part of Coats PLC)
01.2014 - 04.2016
Consumer Marketing Manager
Westminster Fibers, Inc. (A Part of Coats PLC)
06.2010 - 01.2014
Ecommerce Marketing Manager
Coats & Clark
09.2009 - 06.2010
Manager, New Business Development, Sewing
Coats & Clark
03.2008 - 06.2010
Publicity Director
VSM Sewing Inc. (SVP Worldwide)
03.1989 - 03.2008
Managing Director
FreeSpirit Fabrics
Bachelor of Science - Public Relations
Kent State University