Natalie Mayon
St. Petersburg,Florida
Summary
Results-driven e-commerce, marketing, and event planning professional with experience supporting revenue growth through merchandising strategy, multi-channel marketing, influencer marketing, vendor coordination, and data-driven decision-making. Proven ability to manage cross-functional initiatives, optimize digital experiences, and support brand and partner relationships.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sales & Marketing Associate
Keep
Fort Myers, FL
10.2024 - Current
- Own and execute multi-channel marketing calendars across email, SMS, social media, and website, supporting traffic growth and online conversion.
- Act as site merchandiser for the brand's Shopify store, organizing collections, trend-driven shops, and product categories to align digital and in-store merchandising strategies.
- Write and optimize product descriptions with SEO best practices; manage tagging, search functionality, and on-site discoverability.
- Manage product data entry and maintenance, ensuring accuracy across pricing, sizes, colors, and inventory records.
- Analyze sell-through, inventory performance, and customer behavior to inform restocks, promotions, and featured product placement.
- Coordinate and execute store events, pop-ups, fashion shows, and brand activations, managing vendor relationships, budgets, timelines, and on-site logistics.
- Track and report event performance metrics, using insights to improve future activations and sales outcomes.
- Support corporate gifting program (Keep Concierge), including customized product offerings, fulfillment coordination, and delivery timelines.
- Support influencer marketing initiatives by partnering with local and national e-commerce influencers to drive campaign reach and engagement.
Special Events & Communications Coordinator
Dillard's Inc.
St. Petersburg, FL
03.2023 - 10.2024
- Assisted Director of Events and Director of Sales Promotions on all event planning and execution tasks in the Southeast territory including 70+ stores and spanning six states
- Sourced, negotiated with, and booked event vendors for both small and large scale events including: fashion
shows, influencer collaborations, product and brand launches, brand activations, new store openings, and celebrity
personal appearances - Served as a stylist and backstage assistant for fashion shows; directing models and clothing changes, adhering to run of show schedules, and prepares all clothing and accessories for shows
- Assisted in copywriting for email and newspaper advertising for all departments, including; womenswear
nenswear, children's, shoes, cosmetics, and home goods - Reported weekly and monthly on event sales and advertising results to Director of Events and Director of Sales
- Designed graphics, flyers, event handouts, program advertisements, and WUTs
- Managed payment schedules and invoices for all vendors, third parties, and events
- Traveled to stores throughout the Southeast to assist with events or promotions
Education
Bachelor of Science - Textiles, Apparel & Merchandising
Louisiana State University
Baton Rouge, LASkills
- Business Development Support
- Partnerships & Vendor Coordination
- Event coordination
- Shopify management
- E-commerce Merchandising (Shopify)
- Marketing Operations (Email, SMS, Social)
- Data Analysis & Reporting
- SEO & Product Optimization
- Cross-Functional Collaboration
- Budget & Timeline Management
- Adobe Creative Cloud
Certification
- Digital Marketing Certification - The Business of Fashion
- The Art & Science of Fashion - The Business of Fashion
Affiliations And Leadership
- Member, Fashion Association at LSU
- Delta Zeta Sorority - Public Relations Chair
- Miss LSU-USA - Public Relations Assistant
Timeline
Sales & Marketing Associate
Keep
10.2024 - Current
Special Events & Communications Coordinator
Dillard's Inc.
03.2023 - 10.2024
Bachelor of Science - Textiles, Apparel & Merchandising
Louisiana State University