NATALIE MCKEEHAN

Recently launched a mobile group fitness brand offering private mat Pilates and fitness classes for bachelorette parties, birthdays, and private events.

• Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
• Managed end-to-end client projects—crafting brand voice, creating content calendars, optimizing online visibility, and increasing lead conversions through intentional strategy.
• Delivered customized solutions including SEO-rich website copy, landing pages, local citation building, and marketing funnels across email, SMS, and social platforms.
• Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.

• Hired as the Founding Account Executive and played a pivotal role in early revenue generation and outbound sales strategy, contributing in 560% expansion in client base within 12 months.
• After leading initial sales success, identified a gap in critical post-sale support and proactively pitched, built and led the Customer Success Department to drive retention and lifetime value.
• Designed scalable onboarding systems and SOPs that resulted in 115% Net Revenue Retention rate year-over-year.

• Oversaw day-to-day operations across client onboarding, trainer scheduling, and service delivery—streamlining workflows and enhancing the client experience.
• Pivoted swiftly during COVID-19 lockdowns to launch both outdoor training programs and a virtual platform—preserving revenue and client retention during industry-wide disruption.
• Scaled the in-person client base by 150% (120 → 300) and grew the online platform by 400%+ (30 → 150+) through operational improvements, service expansion, and tech-enabled systems
• Mentored and trained my successor prior to departure, helping lay the groundwork for the company’s viral growth and major membership spike in the months that followed.

• Excelled in outbound Advertising & Marketing Sales for SMBs through high-volume outreach strategies, consistently surpassing monthly sales targets by 105%.
• Accelerated through Yelp Sales Development Program and was promoted from Junior Account Executive to Senior Account Executive.
• Completed an intensive Leadership Development Program and assisted teammates in closing $48,000 in additional revenue in a single selling day.
• Utilized Salesforce CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.

• Pi Beta Phi Vice President of Fraternity Development