Summary
Overview
Work History
Education
Skills
Certification
Relevant Classes
References
Timeline
Generic

NATALIE WHITE

Nampa,ID

Summary

Eager to contribute to a dynamic team by applying theoretical knowledge gained through academic studies and work; I having over two years of experience analyzing weekly KPI's, helping grow my store to number one in the company for sales. With leadership experience on various projects, I've embraced in-person learning opportunities to develop a comprehensive understanding of public relations and digital marketing. Adept at cultivating positive relationships, strategic communication, and executing comprehensive PR campaigns.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Assistant Manager

Black Rock Coffee Bar
Nampa, ID
08.2020 - Current
  • Analyze and present weekly KPI's to improve efficiency and drive business growth (#1 store in sales in the company)
  • Conducted regular performance reviews for employees to identify areas of improvement.
  • Participating in interviews alongside hiring managers. Asking relevant questions to assess candidates' skills, experience, and cultural fit.
  • Effectively handled end-of-month inventory processes to ensure accurate stock levels and operational efficiency.
  • Traveled to multiple states to help train new employees and help open up different stores.

Community Outreach and Social Media Intern

The Downtown Boise Association
Boise, ID
08.2022 - 05.2023
  • Showcased downtown Boise through digital marketing with a focus on social media
  • Created Reels to showcase Downtown Boise with over 250k views
  • Assisted on photoshoot sets
  • Assisted with content creation for multiple events such as Taste of Downtown, Treefort Music Festival, Big Sky Basketball Conference, Alive After Five, and the Holiday Tree Lighting
  • Collaborated with local social media personalities
  • Networked with associate members located in the Business Improvement District
  • Created informational one sheets to showcase the DBA to draw in more members

Group Lead - Student Led PR Agency

Blue House Agency
Boise, ID
01.2021 - 01.2023

Student Led PR Agency | 2021 - 2023

  • Growing awareness of businesses through events, social media marketing, presentations, and press releases
  • Social Media Management - Created social media calendars/used Canva as a tool for graphics/posters
  • Event coordination such as graduation, Bronco Day, and speaking panels
  • Networking with multiple business owners, other PR professionals, and other departments at Boise State University

Education

Bachelor of Arts - Integrated Media And Strategic Communications

Boise State University
Boise, ID
05-2023

Skills

  • Public Relations
  • KPI and Data Analysis
  • Digital Marketing
  • Social Media Marketing
  • Content Creation
  • Event Coordination
  • Social Media Management
  • Graphic Design
  • Presentations
  • Press Release Writing
  • Interviewing
  • Sales Growth
  • Budget Management
  • Conflict Resolution

Certification

  • Social Media Marketing - HubSpot Academy
  • Email Marketing - HubSpot Academy
  • Social and Behavioral Research - CITI Program
  • Inbound - HubSpot Academy

Relevant Classes

  • PR 201 - Learned the ins and outs of branding and the basics of campaign planning
  • Campaign Strategies 301 - Created a complete campaign plan for the Downtown Boise Association. I was the Account Executive on this project. I was brought on as an intern by this company shortly after this project was completed.
  • Blue House Agency - A student led PR agency where we worked with both internal and external clients. I published articles for myself as well as my client in Boise Lifestyle Magazine. I took on a leadership role my last semester which helped me learn how to work independently and with a team.

References

References available upon request.

Timeline

Community Outreach and Social Media Intern

The Downtown Boise Association
08.2022 - 05.2023

Group Lead - Student Led PR Agency

Blue House Agency
01.2021 - 01.2023

Assistant Manager

Black Rock Coffee Bar
08.2020 - Current

Bachelor of Arts - Integrated Media And Strategic Communications

Boise State University

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