Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

NATASHA YAEGER

Towson,MD

Summary

Strategic and results-driven leader with over 20 years of experience in elevating nonprofit, hospitality, and apparel organizations. Expertise in guiding high-performing teams and implementing operational systems that maximize efficiency, profitability, and client satisfaction. Recognized for a unique blend of creative vision, business acumen, and relationship-building skills that drive growth, enhance brand reputation, and achieve organizational goals.

Overview

19
19
years of professional experience

Work History

Director of Venue & Community Experience

Chizuk Amuno Congregation & Schools
05.2025 - 10.2025
  • Directed venue rentals, lifecycle & celebration event coordination, catering operations, and capital project creative direction.
  • Hired and onboarded a new Head Chef, implementing vendor-based purchasing that reduced costs, improved efficiency, and transformed the kitchen into a revenue-generating asset.
  • Modernized catering operations, elevated menus and service standards, and implemented communication protocols for improved client satisfaction and repeat business.
  • Partnered with the mashgiach to kasher the kitchen and train staff in Jewish dietary laws (kashrut).
  • Introduced operational efficiencies using Canva templates, Google Forms, and Mazévo software, streamlining workflows and event coordination.
  • Leveraged hospitality expertise to advise clients and donors on menus and event design.

Director of Marketing & Communications

Chizuk Amuno Congregation & Schools
10.2023 - 05.2025
  • Led marketing, branding, and communications for a 1,200+ family synagogue and three schools.
  • Partnered with Development on the annual 5K fundraiser, achieving record participation, community engagement, and donations.
  • Rebranded Development materials, including annual campaigns, email marketing segmentation, and donor recognition collateral.
  • Directed a $50K capital project for Krieger Schechter Day School, securing an additional $30K gift to fulfill the donor's vision.
  • Oversaw print and digital communications, website content, social media, and event promotion.
  • Unified and modernized organizational branding.
  • Strengthened Development collaboration, resulting in increased donations and engagement.

Marketing & Communications Manager

CHAI
05.2018 - 10.2023
  • Developed marketing strategies to advance CHAI's mission of creating affordable housing and strengthening northwest Baltimore neighborhoods.
  • Produced and maintained a master marketing calendar; planned and executed agency events, including annual meetings, groundbreakings, and community outreach initiatives.
  • Wrote, edited, and produced the CHAILights monthly newsletter; directed graphic designers and photographers.
  • Managed vendor relationships to ensure timely, high-quality campaign materials.
  • Led marketing initiatives for the Edward A. Myerberg Center, a program of CHAI.

Owner / Operator

Shmatta
01.2018 - 05.2018
  • Conceptualized and operated a pop-up vintage boutique; curated merchandise, designed visuals, and produced social media content.
  • Built relationships with tastemakers, press, and community influencers; hosted events to drive traffic and engagement.

Communications Manager

J Shoes
02.2014 - 01.2018
  • Directed global marketing campaigns, e-commerce, social media, creative content, and seasonal campaign shoots.
  • Conducted product knowledge seminars and developed influencer partnerships for brand expansion.

Marketing Coordinator

J Shoes
02.2012 - 02.2014
  • Managed e-commerce site, social media campaigns, and email marketing.

Graphic Designer

Arista Advertising
01.2009 - 01.2011
  • Designed and produced print and digital marketing materials for national and global clients.
  • Developed and pitched creative strategies to clients.

Marketing & PR Assistant / Graphic Designer

J Shoes
01.2007 - 01.2008
  • Designed and produced marketing collateral and cultivated media relationships.

Education

Advanced Certificate - Graphic Design & Advertising

Maryland Institute College of Art (MICA)
01.2005

Skills

  • Facility Rental Revenue Growth
  • Event Sales Strategy & Lead Conversion
  • White-Glove Client Service
  • End-to-End Client Journey Management
  • Customized Event Proposals
  • Contract Negotiation & Closing
  • Stakeholder Communication & Expectation Management
  • Brand-Aligned Guest Experiences
  • Event Logistics & Catering Operations
  • Relationship Building & Retention
  • Persuasive Written & Verbal Communication
  • Cross-Functional Leadership & Process Optimization

Accomplishments

  • Planned and executed high-profile civic events, including groundbreakings for two affordable housing developments in Northwest Baltimore, welcoming Mayor Brandon Scott and senior community leaders while managing logistics, vendors, and stakeholder coordination.
  • Directed a $50K capital project for Krieger Schechter Day School and secured an additional $30K donor gift, aligning execution with donor vision and institutional priorities.
  • Reduced catering kitchen spending by two-thirds within three months by transitioning from retail purchasing to vendor-based procurement, building strategic supplier relationships that increased efficiency, cut costs, and reclaimed significant staff time.
  • Repositioned the venue as a destination event space by partnering with a newly hired chef to elevate food and wine offerings using fine-dining expertise, resulting in high praise, repeat bookings, and increased confidence from leadership and donors.
  • Converted kitchen and catering operations into a revenue-positive function by modernizing menus, service standards, and operational workflows.
  • Strengthened donor and client relationships through integrated event and development strategies, using hospitality and experience design to support stewardship and repeat engagement.
  • Introduced scalable event systems and tools (Canva templates, Google Forms, Mazévo) to streamline inquiries, proposals, and event coordination, improving responsiveness and client satisfaction.

Languages

Russian
Native or Bilingual
Spanish
Limited Working

Timeline

Director of Venue & Community Experience

Chizuk Amuno Congregation & Schools
05.2025 - 10.2025

Director of Marketing & Communications

Chizuk Amuno Congregation & Schools
10.2023 - 05.2025

Marketing & Communications Manager

CHAI
05.2018 - 10.2023

Owner / Operator

Shmatta
01.2018 - 05.2018

Communications Manager

J Shoes
02.2014 - 01.2018

Marketing Coordinator

J Shoes
02.2012 - 02.2014

Graphic Designer

Arista Advertising
01.2009 - 01.2011

Marketing & PR Assistant / Graphic Designer

J Shoes
01.2007 - 01.2008

Advanced Certificate - Graphic Design & Advertising

Maryland Institute College of Art (MICA)
NATASHA YAEGER