Nate Madera
Redmond,WA
Summary
Founder and GTM consultant focused on scaling AI and SaaS companies. Diverse background in complex sales, founder-led initiatives, AI trust & safety, content moderation, cybersecurity, CLM, marketing, finance and accounting. Experience building sales systems, driving pipeline, and closing complex deals.
Overview
2027
2027
years of professional experience
Work History
Founder, Owner & Consultant
Madera Ventures LLC
08.2025 - Current
- Building go-to-market functions for early stage AI startups, working directly with founders and executive teams
- Optimizing for LLM and chatbot discovery to drive inbound demand (LLMO)
- Designing sales systems including CRM architecture, outbounding, ICP refinement, and pipeline management
- Implementing webscraping and AI to automate lead sourcing and enrichment
- Increasing close-rate and deal velocity by helping technical founders with enterprise sales motion
- Assisting with product-led sales strategies to drive adoption of new technologies
GTM Lead & Consultant
Musubi Labs
09.2025 - 02.2026
- lead GTM during transition, operating as GTM owner alongside CEO across sales strategy, operation and execution
- Led go-to-market efforts for new product PolicyAI, shaping positioning, messaging, and early sales motion
- Implemented CRM, pipeline architecture, and deal tracking systems still in use
- Partnered directly with CEO and co-founder to run enterprise deals, proposals, and re-engage stalled opportunities
- Generated outbound pipeline and implemented systems to prevent deal slippage and improve sales velocity
- Expanded partner-led GTM, including helping finalize partnership with Tremau
- Interviewed and placed current Head of Sales, supporting transition from interim GTM ownership to longer-term leadership
Enterprise Account Executive
Hive
06.2024 - 07.2025
- Expanded Hive's AI-generated content detection API to the insurance industry by landing first enterprise customer
- Closed over 50% of Hive’s new customers in Q1 2025
- Collaborate directly with the Co-founder and CEO on strategic business expansion initiatives including GTM for AutoML and genAI detection APIs
- Ran full-cycle sales from prospecting, outbounding and closing, to account management and upsells
- Helped launch a company-wide cold calling and lead-sourcing program by assisting with the implementation of ZoomInfo
- Contributed over $1M in projected ARR
Co-Founder & CEO
Kantra Inc.
2025 - 2025
- Co-founded AI startup focused on enabling 1:1 personalization at scale via frontier LLMs
- Assembled founding team across engineering and product
- Filed for and formed S-Corporation
- Defined product vision and go-to-market approach, positioning around “personalization at scale” for modern sales teams
- Secured initial design partners and validated early demand through outbound and pilot conversations
Enterprise Account Executive
Darktrace
06.2022 - 03.2024
- Ran full-cycle, technical cybersecurity sales from cold outreach to account management and upsells
- Established and nurtured relationships with C-level decision-makers
- Coordinated with engineers to manage successful POCs and deployments across various environments (cloud, SaaS, hybrid, and on-premise)
- Managed sales development reps to help them build sales skills and drive outbound pipeline
Sales Development Representative
Icertis
09.2021 - 06.2022
- Scheduled and executed discovery calls, setting up the pathway for enterprise deals
- Qualified leads and executed outbound motion
- Hunted for cold opportunities to drive new business
- Supported sales leadership throughout the pipeline development and closing
Finance Sector Leader - Student Investment Fund
Seattle Pacific University
09.2019 - 09.2021
- Led a team managing a portion of the university’s endowment
- Analyzed stock performance data and to make strategic investment recommendations
- Collaborated with fellow students and faculty to optimize investment strategies
AP Accountant & Marketing Administrator
AMP Services
11.2018 - 01.2020
- Managed the company’s website and social media to boost brand presence
- Leveraged data analytics to inform marketing strategy and content creation
- Developed promotional materials that increased online engagement
- Prepared clients' monthly tax reports and maintained accurate accounting records
- Updated balance sheet and P&L statements
Sales Associate
General Nutrition Centers
- Built foundational sales skills in high-volume retail environment, frequently operating the store independently
Education
Bachelor of Arts - Business Administration, Concentration in Finance
Seattle Pacific University
Seattle, WASkills
- Full-cycle enterprise sales
- GTM system building
- Leadership, management & coaching
- Web development, HTML, JavaScript & CSS
- LLMs, ML models, prompt engineering & inbound optimization via LLMO
- CRM design and implementation
- Salesforce, Hubspot, Attio, Pipedrive, Outreach, Salesloft, Clay user proficiency
- Product-led sales & growth
- MEDDPICC sales process
- Negotiation and objection handling
- Entrepreneurship
- Relationship building
Timeline
GTM Lead & Consultant
Musubi Labs
09.2025 - 02.2026
Founder, Owner & Consultant
Madera Ventures LLC
08.2025 - Current
Enterprise Account Executive
Hive
06.2024 - 07.2025
Enterprise Account Executive
Darktrace
06.2022 - 03.2024
Sales Development Representative
Icertis
09.2021 - 06.2022
Finance Sector Leader - Student Investment Fund
Seattle Pacific University
09.2019 - 09.2021
AP Accountant & Marketing Administrator
AMP Services
11.2018 - 01.2020
Co-Founder & CEO
Kantra Inc.
2025 - 2025
Sales Associate
General Nutrition Centers
Bachelor of Arts - Business Administration, Concentration in Finance
Seattle Pacific University