Nathan Kasselder
Sioux Falls,SD
Summary
Experienced executive leader with a strong background in hospitality, senior living, and business operations. Proven success in driving revenue growth, improving operational performance, and building high-performing teams. Brings a strategic, hands-on leadership approach focused on financial accountability, resident satisfaction, employee engagement, organizational culture, and service excellence. Committed to sustainable growth and creating thriving senior living communities. Currently pursuing an MBA in Healthcare Administration
Overview
24
24
years of professional experience
Work History
Executive Director
Transforming Age
Sioux Falls, SD
12.2023 - Current
- Provide executive leadership and operational oversight for The Parkwood, a 133-unit independent living community, serving as part of the pre-opening leadership team that launched the community and established its operational foundation; oversee financial performance, occupancy growth, resident experience, staffing, sales and marketing, dining, facilities, and overall community operations.
- Led significant occupancy and census growth through focused sales leadership, community outreach, event marketing, pricing strategy, prospect engagement, and disciplined follow-up.
- Serve as the primary liaison among residents, families, employees, corporate leadership, ownership, vendors, and community partners, translating strategic priorities into measurable operational results.
- Strengthen the resident experience by implementing new programs and service enhancements, including resident ambassador initiatives, advisory council engagement, wellness programming, dining enhancements, technology improvements, and community events.
- Oversee capital improvements, maintenance programs, vendor relationships, risk management, and building operations to enhance the physical asset and resident experience.
Director of Sales and Marketing
Regency Hotel Management
Sioux Falls, SD
10.2021 - 12.2023
- Directed sales and marketing strategy for ClubHouse Hotel Sioux Falls, overseeing business development, account management, market positioning, and revenue-generation efforts across corporate, group, leisure, and local market segments, resulting in enhanced brand visibility and increased revenue streams.
- Managed an annual sales revenue goal exceeding $2 million, developing and executing targeted sales strategies to grow market share, strengthen key accounts, and generate new business.
- Exceeded the 2022 revenue budget by $342,000, contributing to approximately $3.9 million in total hotel revenue through disciplined sales execution and account development.
- Led sales and marketing efforts surrounding a multi-million-dollar property renovation, repositioning the hotel in the market and exceeding same-time-last-year sales performance.
- Served as a member of the hotel’s executive leadership team, contributing to property-wide strategy, operational decision-making, budgeting, staffing, guest experience, and overall business performance.
- Represented ClubHouse Hotel brand at industry conferences, trade shows, and community events, strengthening brand awareness and cultivating relationships that led to new business opportunities.
Senior National Sales Manager
AT&T Hotel and Conference Center
Austin, TX
08.2019 - 02.2020
- Negotiated contracts with clients for lodging, catering, and conference space, ensuring favorable terms and conditions.
- Cultivated relationships with planners and event decision makers, including contacts at University of Texas at Austin, to drive event bookings.
- Supported national sales initiatives for hotel and conference center corporate accounts, enhancing client engagement and retention.
- Attended industry events such as trade shows, conferences, and seminars to promote hotel and destination.
Director of Event Planning
Marriott International
Minneapolis, MN
05.2015 - 01.2016
- Managed meeting, wedding, and group program details, contributing to more than $3 million in annual catering and event revenue.
- Collaborated with vendors, catering staff, audio-visual technicians, and service providers to ensure timely execution of services.
- Coordinated event planning and catering operations for Minneapolis Marriott City Center, managing 585 guestrooms and over 50,000 sq ft of event space.
Associate Director of Sales & Marketing
Graves Hospitality
Minneapolis, MN
04.2014 - 03.2015
- Developed group sales strategy for new hotel, aligning with brand positioning and target market.
- Managed sales leads through CRM and property sales systems; prepared tailored proposals, contracts, and event agreements to enhance guest engagement.
- Supported property transition during $55 million renovation and rebranding to InterContinental St. Paul Riverfront.
Director of Special Events & Public Relations
PDV Special Events, LLC
Houston, TX
06.2010 - 12.2012
- Coordinated logistics for PDV special event client programs, ensuring seamless execution.
- Collaborated with clients to establish event design timelines and clarify expectations.
- Managed event budgets, contracts, and billing processes across special events projects.
National Sales Manager
Crestline Hotels & Resorts
Atlanta and Houston
01.2003 - 05.2010
- Achieved highest sales ranking in company history.
- Drove over $14 million in sales during tenure.
- Earned Sales Person of Year recognition and Sales Team of Year recognition.
- Supported various task force director of sales assignments.
Education
MBA - Health Care Administration
Colorado Christian University
Denver, CO05.2028
SD Assisted Living Administrator Training Certificate -
Relias Academy (Online)
12.2026
Bachelor of Science - Marketing
University of Minnesota
Minneapolis, MN05.2003
Skills
- Senior living operations
- Staff management
- Operations management
- Team leadership, training, and development
- Business development
- Budgeting and financial management
- Sales and marketing
- New builds and lease ups
Timeline
Executive Director
Transforming Age
12.2023 - Current
Director of Sales and Marketing
Regency Hotel Management
10.2021 - 12.2023
Senior National Sales Manager
AT&T Hotel and Conference Center
08.2019 - 02.2020
Director of Event Planning
Marriott International
05.2015 - 01.2016
Associate Director of Sales & Marketing
Graves Hospitality
04.2014 - 03.2015
Director of Special Events & Public Relations
PDV Special Events, LLC
06.2010 - 12.2012
National Sales Manager
Crestline Hotels & Resorts
01.2003 - 05.2010
MBA - Health Care Administration
Colorado Christian University
SD Assisted Living Administrator Training Certificate -
Relias Academy (Online)
Bachelor of Science - Marketing
University of Minnesota