Neeti Tulsyan
San Jose,CA
Summary
Dynamic Marketing Leader with over 10 years of global experience, specializing in digital marketing and brand strategy within the healthcare sector. Expert in spearheading comprehensive branding initiatives and digital campaigns that enhance brand visibility and patient engagement. Passionate about utilizing marketing to improve healthcare outcomes.
Overview
10
10
years of professional experience
Work History
Marketing Communications Manager
Pulmonx Corporation
09.2021 - Current
- Brand Leader responsible in creating guidelines for the company ensuring implementation across platforms including web, social, print, tradeshows, employee swags amongst others.
- Create and manage traditional and digital marketing campaigns for both Healthcare Professionals (B2B) and Patients (B2C) in a fast paced small team setup.
- Lead social media program for the company's 200,000 followers across channels growing the followership by 40% in 1 year. Strategic planning and writing of over 15 social posts a week to keep such a large follower base active and engaged.
- Continuously analyze social media programs to effectively utilize yearly budget of 2 million USD with a prime focus to increase number of patients calling for evaluation and reducing cost per call.
- Closely collaborate with the newly appointed Legal & Regulatory Teams to develop Claims Matrix, SOPs and processes to create marketing collateral and websites that are compliant. Introduced tools and training plans for existing and new team members to learn the processes.
- Leading collaboration with the creative agency on a day-to-day basis to develop marketing content such as written copy, digital posts and videos. Improved processes and thereby doubled the effectiveness of a growing team by introducing new project management tools and their seamless integration in the business.
Digital Content Marketing Manager
Siemens Healthineers
01.2021 - 09.2021
- Introduced a new creative and compliant advocacy program on social channels to encourage employees to share ultrasound news on their feeds to tap into their network of physicians. This is still the most effective social strategy for ultrasound.
- Developed creative digital content and unique campaigns to drive ultrasound brand exposure across channels.
- Developed a strategic relationship with the global Siemens Healthineers social media team to effectively and regularly showcase ultrasound products on global channels.
- Trained on in-house content management system to create and update web content independently.
Global Marketing Communications Manager
Siemens Healthineers
01.2016 - 12.2020
- Led change management to adapt new brand identity from Siemens to Siemens Healthineers including training and implementation for the team on successful adaptation across channels.
- Developed 360-degree communications plans for new product launches including ACUSON Redwood and ACUSON Juniper and led the tactical execution of these launches in US, EMEA and Asia managing a small team for support.
- Led Ultrasound's participation in large scale global congresses and events including RSNA in Chicago and ECR in Vienna to support product launches across countries for the next generation ultrasound portfolio.
- Developed and executed marketing communication plan including presentations, product brochures, internet and intranet, social media, testimonials, photography and video for ACUSON P500, ACUSON Freestyle and ACUSON Redwood.
- Effectively collaborated with vendors, creative agencies, sales, marketing, product and regional teams across the globe.
- Led planning, communication and running of company's first virtual sales meeting after pandemic with over 500 participants.
Stylebar
Santa Clara
05.2014 - 05.2017
- Launched an all women startup team, to develop a mobile app service connecting online shoppers with personal fashion stylists.
- Led technical project management with an offshore team to create web-app for beta testing the MVP.
- Optimized marketing efforts on data driven analysis using localytics, mobile app engagement platform.
- Managed a team of four to drive idea generation strategy, mockups, concept/feature testing, branding and social media.
Education
MBA - Data Analysis & Digital Marketing
Santa Clara University
Santa Clara, CA06.2016
Master of Fashion Management -
National Institute of Fashion Technology
Kolkata, India04.2009
Bachelor of Commerce -
Delhi University
Delhi, India07.2007
Accomplishments
Recently authored a children's book called Little Helper on the Farm. Created a working website, social channels and self published the book. Have sold over 100 copies so far.
Timeline
Marketing Communications Manager
Pulmonx Corporation
09.2021 - Current
Digital Content Marketing Manager
Siemens Healthineers
01.2021 - 09.2021
Global Marketing Communications Manager
Siemens Healthineers
01.2016 - 12.2020
Stylebar
Santa Clara
05.2014 - 05.2017
MBA - Data Analysis & Digital Marketing
Santa Clara University
Master of Fashion Management -
National Institute of Fashion Technology
Bachelor of Commerce -
Delhi University
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