Nelson Velez
Kissimmee
Summary
Dynamic sales leader with a proven track record at Salesforce, excelling in strategic planning and account management. Achieved 101% of quota by revitalizing high-risk accounts and driving revenue growth. Skilled in team building and performance improvement, fostering strong customer relationships to secure multimillion-dollar contracts.
Overview
21
21
years of professional experience
Work History
Territory Sales Director, Named Accounts
Salesforce
Orlando
01.2024 - Current
- Developed and implemented a strategic plan to improve the relationship with top installed based accounts in the Financial Sector, CPG, and Health Care.
- Executed various strategic initiatives like Sales Innovation Center, Business Value Analysis and Proof of Concepts that resulted in 101% of my quota.
- Notable Accomplishments:
- Successfully rehabilitated a high-risk 'red' account, mitigating $500K in potential attrition and securing a contract expansion to $1.8M in Total Contract Value (TCV).
- Closed the first Argentic Insurance deal in the region.
Chief Revenue Officer
Online-SAT LLC
Orlando
04.2024 - 12.2024
- Developed and launched a strategic plan to scale IT Staff Augmentation in the U.S. market with focus on SAP installed based and Data Governance on SAP.
- This involved forging long-term partnerships with IT consulting companies and overseeing a focused sales team with two direct reports (Sales Director and Sales Development Representative Director) to drive revenue and market share.
- Notable Accomplishments:
- Elevated company status to a Top-Tier Strategic Vendor for SAP LATAM.
- Personally hand-selected to lead mission-critical data governance initiatives and successfully turn around high-risk projects facing critical escalation.
- Spearheaded a comprehensive go-to-market strategy integrating direct sales and strategic alliances, resulting in a 3x pipeline-to-sales ratio with $6.1M in total opportunities and $2M in realized revenue.
Chief Revenue Officer
TheDevBlock
Orlando
03.2023 - 04.2024
- Create and implement strategic plans to promote and sale IT Staff Augmentation in the U.S. market.
- Devised a sales and marketing strategy through development of strategic partnerships with IT consulting companies.
- Execute the strategy with 2 direct reports: one Account Manager (AE) and one Sales Development Representative (SDR).
- Notable Accomplishments:
- Develop an SEO strategy to identify new pipeline by increasing traffic to our platform (thedevblock.com).
- Create a sales strategy with one AE and one SDR in conjunction to the SEO effort, resulting in $4.2million in pipeline.
- Develop an alliance strategy to recruit key partners in the IT consulting services industry, resulting in 4 new key partners and over $1.8Million in new pipeline.
- $1,600,000 in sales YTD with projection of $3Million by the end of the year 2023.
Senior Account Executive, High Tech (CMT) – MuleSoft
Salesforce
San Francisco
01.2020 - 01.2022
- Conceptualize and implement strategic plans for enterprise Hight Tech segment (West Coast).
- Apply various sales tactics such as contract restructuring, core team alignment, and customers vision reframing that met 97% of quota in FY22.
- Notable Accomplishments:
- Developed and executed an effective sales strategy that aided in generating green enterprise segment accounts on the new High Tech industry patch and yielding $1,298,781 in sales in 2022 fiscal year (2021).
- Recognized as the top team performer for demonstrating excellent work performance.
Senior Account Executive, General Business
Salesforce
San Francisco
01.2017 - 01.2020
- Made use of multiple sale strategies including scrappy plays, partner events, and info day’s events in boosting sales performance.
- Notable Accomplishments:
- Built and deployed a general business strategy in Latin America emerging segment that led to $1,177,000 sales in 2019 and $1,875,000 sales in 2020, earning Peak Performer Award for FY19 and FY20.
- Drove strategic efforts in accomplishing 112% of quota and 230% of multiyear quota in 2019; as well as 150% of quota and 250% of multiyear quota in 2020.
Senior Regional Sales Manager, Small and Medium Business
Salesforce
San Francisco
01.2016 - 01.2017
- Provided expert leadership to the Sales Team comprised of seven account executives.
- Used various sales strategies such as Scrappy Plays, Partner Events, and Info Days to generate sales.
- Notable Accomplishments:
- Created and implemented small and medium business strategy in Latin America excluding Brazil which resulted in the attainment of $5M in sales in FY17.
- Played an instrumental role in achieving 110% of quota in 2017 and 140% growth year-over-year (YOY).
Managing Partner – Co-founder
Meta Business Solutions - Corp.
Guaynabo
01.2013 - 01.2016
- Directed and developed sales and marketing strategies for three territories, namely Spanish-speaking Caribbean, Eastern English-speaking Caribbean, and Western English-speaking Caribbean/Florida.
- Devised a sales and marketing strategy for the Caribbean through development of strategic partnerships in the Dominican Republic, Jamaica, Trinidad, and Curaçao, as well as management of the Sales Team comprised of three territory managers, one account manager, and three inside sales representatives.
- Notable Accomplishments:
- Succeeded in building a healthy pipeline with $1.9M in sales in 2013; $2.5M in 2014; and $3.5M in 2015.
- Showed exemplary performance in achieving 194% of sales quota in 2014 and 110% in 2015 with 140% YOY growth.
- Received the SAP North Region, SAP Cloud Channel, and 3rd Place on SAP Pinnacle awards.
- Nominated for Cloud Value-Added Reseller of the Year Award in 2015.
Territory Manager
SAP Puerto Rico GmbH LLC
Guaynabo
01.2011 - 01.2013
- Rendered strategic management toward the development of a successful territory in the Atlantic Region (English-speaking Caribbean) covering Barbados, Bahamas, Bermuda, Cayman Islands, and Netherlands Antilles.
- Formulated and executed a strategy to develop the industries of utilities, oil and gas, and public sector, as well as the ecosystems and channels in the territory with the help of the channel manager and partner program manager.
- Provided education to consumers, virtual account teams, inside sales, and local partners.
- Notable Accomplishments:
- Created a pipeline of $9M in less than two months and brought $4.7M in sales in 2012.
- Achieved 136% of sales quota in 2012 through utilization of various sales strategies.
- Earned the Winner Circle Award in 2012 for demonstrating outstanding work performance.
Partner Program Manager
SAP Puerto Rico GmbH LLC
Guaynabo
01.2005 - 01.2011
- Provided strategic leadership to one regional program manager based in Venezuela.
- Notable Accomplishments:
- Developed and oversaw a successful service partner ecosystem for the large, small, and medium enterprise (SME) segment in the Caribbean and Venezuela Region through service partners, thus bringing significant growth in the business from $9M to $12M in software revenue representing 35% of the total Caribbean and Venezuela Region revenue.
- Received the Best Performance Award in 2010 for third-party software sales through attainment of 300% sales quota.
Education
Master of Business Administration - Global Innovators
California State University – East Bay
Hayward, CA, USABachelor of Science - Business Administration, Major in Marketing
Metropolitan University
Rio Piedras, PRSkills
- Account Management
- Team Building and Leadership
- Profit and Loss Administration
- Pipeline Management
- Training Development/Facilitation
- Performance and Process Improvement
- Performance Evaluation
- Market Trend Analysis
- Staff Recruitment and Retention
- Customer Relationship Management
- Strategic planning
- Sales forecasting
- Revenue growth strategies
Qualifications Summary
Goal-focused, award-winning, and innovative professional, equipped with a proven record of success in sales operations management, territory development, and new business development within the commercial and enterprise markets. Expert at formulating and implementing effective plans and strategies to achieve and exceed sales targets, maximize business performance, and increase revenue. Excellent communicator and negotiator; skilled at building relationships and partnering with key decision makers, leaders, CXOs, and board members to identify new opportunities, expand the client base, and gain repeat business., Account Management, Team Building and Leadership, Profit and Loss Administration, Pipeline Management, Training Development/Facilitation, Performance and Process Improvement, Performance Evaluation, Market Trend Analysis, Staff Recruitment and Retention, Customer Relationship Management
Languages
English
Full Professional
Spanish
Full Professional
Accomplishments
Microsoft Top Performer Award (2000, 2003 & 2004)
Timeline
Chief Revenue Officer
Online-SAT LLC
04.2024 - 12.2024
Territory Sales Director, Named Accounts
Salesforce
01.2024 - Current
Chief Revenue Officer
TheDevBlock
03.2023 - 04.2024
Senior Account Executive, High Tech (CMT) – MuleSoft
Salesforce
01.2020 - 01.2022
Senior Account Executive, General Business
Salesforce
01.2017 - 01.2020
Senior Regional Sales Manager, Small and Medium Business
Salesforce
01.2016 - 01.2017
Managing Partner – Co-founder
Meta Business Solutions - Corp.
01.2013 - 01.2016
Territory Manager
SAP Puerto Rico GmbH LLC
01.2011 - 01.2013
Partner Program Manager
SAP Puerto Rico GmbH LLC
01.2005 - 01.2011
Master of Business Administration - Global Innovators
California State University – East Bay
Bachelor of Science - Business Administration, Major in Marketing
Metropolitan University