Nichole Johnson
Gastonia,NC
Summary
Field sales representative with a proven track record in effective communication and customer retention. Established strong partnerships with key clients, utilizing data insights to drive successful sales initiatives. Achieved significant territory growth through strategic planning and execution.
Overview
25
25
years of professional experience
Work History
Field Sales Representative
ITG Brands/Lorillard Tobacco
Greensboro, North Carolina
06.2001 - Current
- Developed strong relationships with key clients across assigned territory.
- Conducted regular market analysis to identify emerging trends and opportunities.
- Monitored competitor activities and adjusted strategies accordingly for competitive advantage.
- Worked closely with existing accounts to grow market share.
- Developed and implemented strategies to increase sales in assigned territory.
- Established relationships with key customers, vendors, and distributors in the area.
- Maintained direct personal contact with all assigned accounts and fostered relations with new ones.
- Met or exceeded established targets for revenue growth month over month.
- Analyzed sales data to identify trends and opportunities for growth.
- Stayed current on competitor sales, prices and products.
- Negotiated contracts with new clients while maintaining existing business relationships.
- Planned travel schedule for visiting stores within assigned territory on a regular basis.
- Developed sales plans designed to achieve revenue targets and business objectives.
- Maintained accurate records of all sales activities including orders placed, invoices issued, payments received.
- Analyzed territory to identify and negotiate contracts with new retail customer opportunities.
- Monitored competitive activity and adjusted strategies to maintain market position.
- Increased territory sales by implementing strategic market penetration techniques.
- Cultivated relationships with key clients, resulting in increased sales opportunities.
- Delivered product presentations to educate clients on features and benefits.
- Managed territory accounts, ensuring timely follow-ups and support.
- Collaborated with marketing teams to align promotional strategies with sales goals.
- Trained new sales representatives on company products and sales techniques.
- Utilized CRM software to track sales activities and customer interactions.
- Developed relationships with key decision makers at target accounts.
- Resolved customer complaints in a timely manner, ensuring customer satisfaction.
- Monitored competitors' activities and pricing strategies within the assigned territory.
- Provided training to existing customers on product usage, implementation and upgrades.
- Collaborated with customers to create mutually rewarding and lucrative partnerships.
- Negotiated contracts and closed agreements to maximize profits.
- Executed regular client visits to maintain customer satisfaction and uncover additional sales opportunities.
- Identified potential customers and developed relationships with key decision makers.
- Met and exceeded quarterly and annual sales targets consistently.
Education
Bachelor of Arts - Business Administration
Belmont Abbey College
Belmont, NC12-1999
Associate of Arts - Early Childhood Education
Gaston College
Dallas, NC05-1995
Skills
- Outside sales
- Account management
- Customer relationship management
- Sales forecasting
- Contract negotiation
- Territory management
- Sales presentations
- Customer retention
- Event marketing
- Competitive analysis
- Strategic planning
- Time management
- Teamwork
- Effective communication
Timeline
Field Sales Representative
ITG Brands/Lorillard Tobacco
06.2001 - Current
Bachelor of Arts - Business Administration
Belmont Abbey College
Associate of Arts - Early Childhood Education
Gaston College