Nick Desler
Austin,TX
Summary
Content-driven Channel, Alliance, & Marketing Manager with ~5 years of experience in a high-growth B2B SaaS cybersecurity startup, specializing in inbound marketing, technical content, and sales enablement. Proven ability to translate complex technical concepts into compelling content that drives pipeline, engagement, and conversion across the buyer journey. Experienced in owning end-to-end program creation and development while partnering cross-functionally with Product, Sales, and RevOps. Known for thriving in fast-paced environments, wearing multiple hats, and executing with a data-driven, experiment-first mindset.
Overview
3
3
years of professional experience
Work History
Alliance & Partner Marketing Lead
AttackIQ
Austin, TX
02.2024 - Current
- Owned and executed joint go-to-market and content strategies across AWS Marketplace, Microsoft Azure Marketplace, and CrowdStrike Marketplace to drive awareness and pipeline growth.
- Developed and launched content-led campaigns including whitepapers, case studies, webinars, solution briefs, press releases, and blog content aligned to B2B buyer journeys.
- Created sales enablement assets (battle cards, one-pagers, competitive positioning, pitch decks) to support deal progression and objection handling.
- Partnered with Product, Sales, and external technology alliances to produce co-branded content that demonstrated real-world integration value and use cases.
- Led webinar programs and partner campaigns that increased engagement and contributed to qualified pipeline generation.
- Supported marketplace growth by aligning messaging with cloud procurement and buyer intent, improving conversion from awareness to purchase.
Technical Product Marketing Writer
AttackIQ
Austin, TX
02.2023 - Current
- Produced high-impact technical content in collaboration with the Adversary Research Team (ART), translating complex cybersecurity research into accessible, engaging narratives.
- Authored blogs, whitepapers, and thought leadership content focused on threat intelligence, attack surface exposure, and adversary behavior, aligning with real-world threat trends.
- Created educational and conversion-oriented content designed to attract, inform, and convert technical buyers across the funnel.
- Supported inbound marketing efforts by developing SEO-driven blog content and lead-generating assets.
- Partnered cross-functionally with Product and Sales to ensure content aligned with customer pain points and GTM priorities.
Marketing & Growth (Cross-Functional Roles)
AttackIQ
Austin, TX
02.2023 - Current
- Executed content-first inbound marketing initiatives, including blogs, newsletters, landing pages, and gated assets.
- Managed email marketing and newsletter programs using Marketo, driving audience engagement and nurturing leads through the funnel.
- Developed and optimized website content and conversion paths, improving user engagement and lead capture.
- Collaborated closely with RevOps to track campaign performance, attribution, and funnel metrics, iterating based on data insights.
- Produced Partner Academy training courses for sales and technical audiences, improving partner enablement and onboarding.
- Supported event and field marketing efforts, including content creation, coordination, and post-event follow-up.
- Contributed across functions in a fast-paced environment, adapting quickly to evolving business needs and priorities.
Education
Bachelor of Arts -
University of California, Berkeley
Berkeley, CA05.2021
Skills
- Program Creation and Development (Channel and Cloud Marketplace programs)
- Content Strategy & Inbound Marketing (lead magnets, blogs, newsletters, landing pages)
- Sales/Partner Enablement (battle cards, one-pagers, decks, Partner Academy courses)
- Marketing Automation & Email (Marketo – newsletters and outreach campaigns)
- Technical/Product Marketing (cybersecurity, threat intelligence, adversary emulation)
- Partner & Alliance Marketing (AWS, Azure, CrowdStrike marketplaces; joint GTM)
- B2B Buyer Journey Mapping & Conversion Optimization
- Cross-Functional Collaboration (Product, Sales, RevOps)
- Data-Driven Experimentation & Performance Analysis
- CRM & lifecycle marketing operations (aligned workflows with Salesforce, Jira, Asana, etc)
- Social Media Distribution (LinkedIn, X) & Event Support
- CMS & Website Content Management (hands-on publishing experience)
Timeline
Alliance & Partner Marketing Lead
AttackIQ
02.2024 - Current
Marketing & Growth (Cross-Functional Roles)
AttackIQ
02.2023 - Current
Technical Product Marketing Writer
AttackIQ
02.2023 - Current
Bachelor of Arts -
University of California, Berkeley