Summary
Overview
Work History
Education
Skills
References
Timeline
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Nicole Beisel

Howell,MI

Summary

  • Dynamic and energetic sales consultant with 15 years in the wine industry, including impactful roles at Great Lakes Wine & Spirits. Expert in wine knowledge and account relationship management. Consistently exceeds sales targets while generating new business leads. Persuasive and self-motivated with a drive to expand brand awareness and territory development. Skilled at introducing products, educating accounts, food pairings and customizing wine lists. Excels in communication, problem-solving, and adaptability. Recent preparation for CSW certification

Overview

21
21
years of professional experience

Work History

Sales Consultant

Great Lakes Wine & Spirits
Lansing , MI
05.2019 - Current

Results-driven wine sales representative with 15 years of experience in the wine industry and over 6 years in sales. Proven ability to build strong customer relationships, generate new business leads, and exceed sales targets. Skilled in educating accounts about wine varietals and winemaking processes, managing key accounts, and developing effective sales strategies. Passionate about wine and committed to delivering exceptional customer service

General Manager

MainStreet Ventures Restaurant Group
Ann Arbor, MI
08.2012 - 05.2019

General Manager at Stillwater Grill, The Chop House, Ciao

Establishing the restaurant's business plan by surveying the restaurants demands, meeting the restaurant financial objectives, attracting patrons, controlling purchases and inventory, while implementing standard operating procedures. Delivering 2.6 million annual revenue and 8% bottom line profit. Hiring and training restaurant service staff and managing staff. Successfully maintain a 24% beverage cost, 31% food cost, and 18% labor cost.

Beverage Manager

Foundry on Elm
Boston, MA
05.2008 - 07.2012

Oversaw all bar operations and created all seasonal cocktail menus at Foundry and Saloon. Developed a wine program, maintained outstanding rapport with reps and training for staff. Consistently maintained and exceeded all standards of service, guest satisfaction by incorporating regular staff development programs. Organized an efficient environment within these areas, which encouraged employees to be content, motivated and proud of the products and services provided by them, resulting in memorable experiences for the guests.

Assistant General Manager,

Mon Ami Restaurant & Winery
Port Clinton, OH
06.2004 - 02.2008

Assisted General Manager in managing daily company operations to ensure positive, safe and profitable working environment. Performed all purchasing and invoicing in a timely manner. Implemented quality and productivity objectives to achieve department goals. Recruiting, training, payroll processing, performance evaluation, promotions, and releasing the employees. Regularly developed short and long term events, budgets, expense controls, schedules, and manpower. Oversaw all aspects of a wine bar's operation, including staff management, inventory, menu development, and customer service.

Education

Bachelor of Arts - Business Administration

Baldwin-Wallace College
Berea, OH
05-2004

Skills

  • Wine knowledge
  • Communication
  • Public speaking
  • Customer relationship management
  • Wine education
  • Product promotion
  • Lead generation
  • Event planning

References

Will Mills, District Manager - Great Lakes Wine & Spirits  

(517) 974-4259  wmills@shaheenautogroup.com

Susanna Burke, District Manager - The Chop House Ann Arbor 

(734) 306-3636 - sburke@msventures.net 

Terry Kretz, CEO - MainStreet Ventures 

(419) 297-5193 - tkretz@msventures.net 

Timeline

Sales Consultant

Great Lakes Wine & Spirits
05.2019 - Current

General Manager

MainStreet Ventures Restaurant Group
08.2012 - 05.2019

Beverage Manager

Foundry on Elm
05.2008 - 07.2012

Assistant General Manager,

Mon Ami Restaurant & Winery
06.2004 - 02.2008

Bachelor of Arts - Business Administration

Baldwin-Wallace College