KATHRYN MCCORMICK
Hollywood,FL
Summary
Dynamic, results-oriented marketing and spirits professional. Seeking a position where I can effectively utilize my experience and knowledge to implement effective marketing and sales strategies that foster business optimization and growth. Equipped with excellent verbal and written communication skills as well as management and programming development. Committed to contributing to interpersonal relations as well as creating and maintaining strategic partnerships and budgets. Educated in marketing, management, customer service, sales, bartending, new business, promotions and communication strategy development.
Overview
12
12
years of professional experience
Work History
Inside Sales Consultant
Southern Glazer's Wine and Spirits of New York
11.2025 - Current
- Developed and implemented effective sales strategies to drive revenue growth.
- Cultivated relationships with key accounts, enhancing customer loyalty and retention.
- Conducted market research to identify new business opportunities and competitive trends.
- Created menus and promotional materials to align with sales objectives.
Event Bartender
Fort Lauderdale Yacht Club
08.2024 - 11.2025
- Provided exemplary customer service during high-profile events, ensuring guest satisfaction and engagement.
- Prepared and served a diverse range of beverages in accordance with club standards and event specifications.
- Maintained cleanliness and organization of bar area, adhering to health and safety regulations.
- Trained new staff on beverage preparation techniques and customer interaction protocols to enhance team performance.
Bar Manager/ Event Coordinator
Havana 59
03.2022 - 07.2024
- Managed inventory for multiple outlets on the property and provided training to new bar and event staff about spirits to create a better guest experience
- Developed beverage program, negotiating with reps for bettering pricing to optimize profits with bar incentives and promotions, spirit dinners, wine happy hours with food pairings, and rum seasonal cocktail events
- Coordinated, booked, and worked private events including weddings, business events
- Created Banquet Event Orders detailing specs for the event per customers request, creating and finalizing contracts
Assistant General Manager
Lakeside Grille
05.2018 - 03.2022
- Developed beverage programming including seasonal cocktail menus, bar incentives, social marketing, and contests to increase revenue
- Oversaw inventory and helped with the ordering and management of the staff
- Provided patrons with superior service and a memorable experience while adhering to quality expectations and standards
Digital Media Marketing Associate
Bernstein Associate Photographers
05.2018 - 05.2019
- Assessed deadline dates against production team activities and ensured that tasks were completed within reasonable time frames
- Implemented creative development and marketing strategies to increase revenue
- Image processing, metadata entry, batch processing, and related digital workflow tasks
- Photo Meta-tagging & Editing on Adobe Creative Suites, Proof-reading, Quality Control, MS Suites
Bartender
Whiskey Lounge
03.2014 - 09.2018
- Nightclub like environment, high-volume with full kitchen and live DJs
- Excelled at upselling customers from shelf to premium brands and making whiskey cocktails
New Business Marketing Associate
MDC Media Partners
05.2015 - 05.2018
- Allocated social media data to figure out earned media opportunities on integrated marketing campaigns, to further success gaining earned media coverage on campaigns
- Researched new business opportunities and reached out to prospective new clients
- Created decks compiling information about creative assets and contracts for vendors
Education
Bachelor of Science - Advertising
West Virginia University
Morgantown, WV12-2014
Skills
- Beverage Trends
- Menu Planning
- Pricing strategy
- POS System proficiency
- Marketing expertise
- Brand Promotion
- Event planning knowledge
- Promotions planning
- Beverage Preparation
- Beverage pricing
- Bar supervision
- Budget prep
- Marketing
- Customer service experience
- Wine Knowledge
- Sales
- Customer service background
- Bar operations
Timeline
Inside Sales Consultant
Southern Glazer's Wine and Spirits of New York
11.2025 - Current
Event Bartender
Fort Lauderdale Yacht Club
08.2024 - 11.2025
Bar Manager/ Event Coordinator
Havana 59
03.2022 - 07.2024
Assistant General Manager
Lakeside Grille
05.2018 - 03.2022
Digital Media Marketing Associate
Bernstein Associate Photographers
05.2018 - 05.2019
New Business Marketing Associate
MDC Media Partners
05.2015 - 05.2018
Bartender
Whiskey Lounge
03.2014 - 09.2018
Bachelor of Science - Advertising
West Virginia University