Nicole Madfis
Carmel-by-the-Sea,CA
Summary
Dynamic Global Product Manager at Thermo Fisher Scientific with a proven track record in AI imaging product launches, driving over $45M in revenue. Expert in cross-functional project management and stakeholder communication, I excel in translating market insights into successful strategies, enhancing usability by 50%, and leading high-impact product launch initiatives. Proven success in scientific collaboration, lifecycle product management, and VOC-driven development within RUO, FDA-regulated, and laboratory-developed test (LDT) environments.
Overview
15
15
years of professional experience
Work History
Global Product Manager; Protein and Cell Analysis Instrumentation & AI/ML Software
Thermofisher Scientific
Eugene, OR
09.2022 - Current
- Coordinated cross-functional teams including service, software, biology, and commercial teams to deliver $45M+ AI imaging product launches for the Attune CytPix flow cytometer.
- Managed roadmap and dependencies across programs, developed risk mitigation plans, and provided executive-level progress updates.
- Led two AI application development projects from concept through execution, in partnership with internal R&D and BioInnovations, driving $25M+ in projected uplift.
- Facilitated planning and onboarding of three program managers within the Core Team; supported team coordination, stakeholder communication, and project tracking.
- Defined performance metrics across product and platform outcomes; led implementation of field service and customer adoption KPIs.
- Trained and collaborated with Cell and Gene Therapy teams on clinical applications and launch strategy; authored webinars and white papers presenting data on predictive AI for cell therapy and oncology research.
- Conducted user interviews, market research, and competitive analysis to guide feature development.
- Authored marketing, customer training, and commercial enablement materials for $45M AI imaging product launches.
- Collaborated with engineering, biology, and business teams to refine features based on feedback and analytics, improving usability by 50%.
- Led product launch initiatives ensuring compliance with regulatory standards and alignment with go-to-market strategies, contributing to $20M+ in revenue growth.
Scientific Brand Strategist
Audacity Health
San Diego, CA
11.2021 - 09.2022
- Directed competitive strategy and product positioning for multimillion-dollar biotech campaigns across imaging, diagnostics, and genomics verticals.
- Conducted market research and VoC interviews, translating insights into campaign strategy and product branding initiatives exceeding $2M in value.
- Served as subject matter expert in genomics, CGT, and imaging flow cytometry for high-value projects totaling over $2M.
Global Key Account Application Specialist; Commercial Application Scientist
LGC, Genomics Division
Hoddesson, UK
04.2019 - 11.2021
- Supported global commercialization of high throughput molecular diagnostics platforms ( instrumentation, assays, and software), coordinating evaluations and launch efforts across functional teams.
- Co-led initiatives to create customized workflows for FFPE tissue, cell-free DNA, and oncology-related sample prep systems.
- Acted as science liaison for key clinical account and OEM partnerships, including evaluation and negotiation for NGS kit integration and automated assays.
- Conducted technical training and developed marketing collateral for capital market equipment including oligo synthesis, liquid handlers, automated sample/prep and diagnostic instrumentation.
- Key in leading North America COVID diagnostic kit development (Sbeadex RNA purification protocol), qRT-PCR enzyme and oligo kit development) which led to billions of dollars in revenue for LGC. Worked closely with key accounts for LDT development.
- Drove development of cell-free/ CTC DNA purification solutions in liquid biopsy workflows for off-label use from existing product and focused on FFPE purification custom projects.
- Co-led NGS oligo and sample prep VOC initiatives with marketing and product managers for market pricing and new product development.
Global Product Manager for Blood and Immune Cells; Associate Strategic Marketing Manager
FUJIFILM Cellular Dynamics Inc.
Madison, WI
01.2018 - 12.2018
- Managed product life cycle for seven hiPSC-derived products, generating $20M+ in revenue. Revised product specifications and requirements as a result of VOC.
- Launched iCell Microglia and Hematopoietic Progenitor Cells 2.0 for neurodegenerative disease and 3D organoid modeling research.
- Directed collaborations with pharmaceutical partners and academic labs to define new use cases for 3D tissue and high-throughput screening systems.
Doctoral & Master's Researcher, Quantitative and Systems Biology
University of California Merced
Merced, CA
01.2010 - 12.2018
- Developed and validated five hiPSC-derived vascular endothelial cell lines for in-vitro tissue fabrication, angiogeneis testing platforms and organoid research.
- Built perfusable microvasculature in biomimetic chips; vessels remained stable for up to 27 days, validated using multiple imaging technologies.
- Pioneered single-cell, multi-parameter flow cytometry protocol for hiPSC isolation; mentored lab members and published results.
- Resurrected and completed a stalled biomechanics project in one-eighth of the proposed timeline.
- Generated data for a CIRM (California Institute for Regenerative Medicine) proposal that secured $500K in funding.
- Led three multi-campus collaborations, resulting in two publications and new research directions.
Education
Ph.D. - Quantitative and Systems Biology, Tissue Engineering
University of California Merced
Merced, CA01.2018
M.Sc - Quantitative and Systems Biology, Immunology
University of California Merced
Merced, CAB.A. - Biology/ minor Chemistry
Randolph College
Skills
- Key Account, VOC and KOL engagement
- Risk Management & Planning
- Stakeholder Communication
- Product Commercialization Trainer
- Product Roadmap Development
- Pricing & Forecasting
- Financial Modeling
- Market Research & Competitive Analysis
- Business Plan Development
- Cross-functional team leadership
- Regulatory compliance
- User experience design and testing
- Project management
- Technical writing
- Intellectual property management
- Go-to-market strategy & Sales enablement
- Product roadmapping
- Data-driven decision making
- Writing Customer & Product Requirements
- Jira, Agile, SAP, SalesForce, PowerBI, SmartSheet
Extracurricular Activities
CEO and Founder, Nizhoni Health and Fitness, 01/01/23, A wellness company specializing in genomics-based fitness performance and nutrition guidance - gut microbiome sequencing enabling a data-driven approach for overall health transformation.
Recent Certifications Courses
- Product Commercialization Trainer Program, User Research, ThermoFisher Scientific
- AI in Healthcare, Stanford University
- Advanced Marketing Analytics, University of California, Irvine
- Content Marketing, University of California, Irvine
- Digital Marketing 2.0, University of California, Irvine
- Value Proposition & Product Positioning, University of California, Irvine
Affiliations
- Friend of Carmel Unified School ( FOCUS) Foundation Board Member
- Running Coach, Certified Yoga, Fitness & Mediation Teacher
- Small Business Owner, Genomics based Nutrition & Fitness, Gut Microbiome consultation
References
References available upon request.
Timeline
Global Product Manager; Protein and Cell Analysis Instrumentation & AI/ML Software
Thermofisher Scientific
09.2022 - Current
Scientific Brand Strategist
Audacity Health
11.2021 - 09.2022
Global Key Account Application Specialist; Commercial Application Scientist
LGC, Genomics Division
04.2019 - 11.2021
Global Product Manager for Blood and Immune Cells; Associate Strategic Marketing Manager
FUJIFILM Cellular Dynamics Inc.
01.2018 - 12.2018
Doctoral & Master's Researcher, Quantitative and Systems Biology
University of California Merced
01.2010 - 12.2018
Ph.D. - Quantitative and Systems Biology, Tissue Engineering
University of California Merced
M.Sc - Quantitative and Systems Biology, Immunology
University of California Merced
B.A. - Biology/ minor Chemistry
Randolph College
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