Nicole Marshall
Grand Rapids
Summary
Results-driven retail management professional determined to exceed company sales goals. Successful at managing cross-functional teams and implementing structure within the workplace. Forward-thinking in addressing and resolving concerns, optimizing policies, and engaging with customers to promote loyalty and drive sales.
Overview
14
14
years of professional experience
Work History
Realtor
Bellabay Realty
Grand Rapids, MI
06.2025 - Current
- Facilitated property showings, demonstrating knowledge of market trends and neighborhood insights.
- Developed marketing strategies to promote listings across multiple platforms, enhancing visibility and outreach.
- Advised clients on pricing strategies, utilizing comparative market analysis to maximize returns.
- Negotiated contracts between buyers and sellers, ensuring favorable terms and compliance with regulations.
General Manager
C3 Industries
Grand Rapids, MI
03.2023 - 06.2025
- Developed and implemented operational strategies to enhance efficiency across multiple departments.
- Led cross-functional teams to drive process improvements and optimize resource allocation.
- Analyzed market trends to inform strategic planning and positioning of product offerings.
- Fostered a culture of continuous improvement by mentoring staff on best practices and performance standards.
- Established key performance indicators to measure success and guide operational adjustments.
- Streamlined communication between departments to improve collaboration and project execution timelines.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Branch Operations Manager
Detroit Quality Staffing
Brighton, MI
09.2022 - 03.2023
- Trained employees on proper procedures and strategies to improve productivity.
- Hosted orientations for groups of 25 people or more on a weekly basis
- Increased client and supplier satisfaction by solving complex issues with efficient resolutions.
- Maintained branch files for major accounts, investments and employees.
- Increased accounts from four to eight within six months
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Liaised between multiple business divisions to improve communications.
- Briefed new hires on essential job information, such as company policies, employment benefits and job duties.
- Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
Area Manager
Lume
09.2020 - 09.2022
- Participate in developing and implementing operational rules, regulations, policies, and procedures
- Oversaw flagship store and two others in the district
- Managed 20 exempt employees and and oversaw over 100 non-exempt employees
- Drove business results by maximizing daily sales plans, managing expenses and improving metrics through sales floor leadership
- Took over flagship store and increased volume from $920,000 a month to over $1 million a month
- Oversaw an area totaling over $50 million in volume
- Ensured provisioning centers remained compliant
with security, inventory, and local and state
regulations - Reported on buying trends, customer needs, profits
etc. - Proposed innovative ideas to increase market share
- Provided education for staff about medical cannabis strains, edibles, concentrates, and consumption mechanisms
- Maintained in-depth knowledge of products and strains in store, as well as industry-wide product knowledge
- Conducted personnel performance appraisals to assess training needs and build career paths
- Utilized, led and delivered visual brand standards to present unique product mix offering
- Served as liaison to local community
Human Resources Manager
Athleta
05.2019 - 07.2020
- Implements action plans to improve key performance indicators to maximize business.
- Partners with Store Manager and GM to drive
store employee talent attraction and retention efforts to drive maximum employee engagement.
- Assists Associate Store Manager with hiring and recruiting of store employees.
- Provided guidance on policies and procedures to harmonize responses, provide appropriate investigation actions and reach resolution of grievances.
- Forecasted expected personnel demands and developed forward-thinking approaches to achieve objectives.
- Created and implemented forward-thinking initiatives to improve employee engagement.
- Updated training processes by reviewing existing documentation, leveraging feedback from associates, and working with legal and compliance teams.
- Developed succession plans and promotion paths for all staff.
Department Manager
Von Maur
05.2018 - 04.2019
- Observed, assisted, and motivated sales associates to provide excellent customer service daily; set an example for others to follow.
- Trained sales associates in sales technique, product knowledge, and department and store policies and procedures as needed.
- Assessed sales associates' performance and wrote and conducted performance reviews, fairly and timely.
- Followed all disciplinary procedures when necessary.
- Provided feedback to department associates on selling and account statistics on a bi-weekly basis, as well as other performance observations as needed.
- Addressed concerns to the department in a timely manner; developed and implemented solutions, reporting to Store Management as necessary.
- Assisted and monitored sales associates' use of the Customer Follow-Up Program to improve the quality of service the customer receives, and to increase sales.
- Executed all duties of a sales associate.
Store Manager
ALDO Group
06.2013 - 07.2015
- Implented corrective action and discarded employees that were negatively affecting the company’s perfomance.
- Hired and trained a completely new staff; the four members who I onboarded ended their 2014 fiscal year 110 percent and above to their individual sales goal.
- Took over a store that was $40,000 in deficit and ended the 2014 fiscal year with a $60,000 surplus in sales.
- Decreased store’s shrink by a total of eight percent.
- Recruiting, hiring, training, and maintaining a staff that will represent the ALDO brand values.
- Build employee’s schedules based on the store’s daily and weekly budgets.
- Delegate daily tasks to all members of the staff in order to further the store’s progress.
- Analyze the store’s sales reports and create obtainable goals that will positively contribute to our district’s budget.
- Complete quarterly evaluations on all staff members and rank them on different aspects of their individual job.
- Conduct one-on-one’s with the district manager regarding sales and coaching and relay information to my staff.
- Fully maintain the store’s inventory by processing shipment, recalls, damages and mixes, and store transfers.
- Complete the hiring process with all new employees which includes filling out legal documents, teaching them the values and expectations of the company, training them on selling our product and providing the best customer service.
Assistant Store Manager
ALDO Group
05.2012 - 05.2013
- Assisted store manager in all functions regarding the success of the store.
- Completed weekly visual presentation tasks in order to properly merchandise our product.
- Handled any customer issues that occurred with the intention to make customers happy.
- Motivated and coached others to hit their individual goals.
Education
Associate of Science - Business Administration And Management
Henry Ford College
Dearborn, MI05-2019
Skills
- Team leadership and coaching
Relationship building and management
Maximizing Profitability
Training and Development
Store Management
Product and Service Sales
Goals and Performance
Merchandising
Opening and closing procedures
Sales expertise
Team Building
POS systems
Customer Relations
Personnel development
Excellent customer service skills
Operations
Timeline
Realtor
Bellabay Realty
06.2025 - Current
General Manager
C3 Industries
03.2023 - 06.2025
Branch Operations Manager
Detroit Quality Staffing
09.2022 - 03.2023
Area Manager
Lume
09.2020 - 09.2022
Human Resources Manager
Athleta
05.2019 - 07.2020
Department Manager
Von Maur
05.2018 - 04.2019
Store Manager
ALDO Group
06.2013 - 07.2015
Assistant Store Manager
ALDO Group
05.2012 - 05.2013
Associate of Science - Business Administration And Management
Henry Ford College