Summary
Overview
Work History
Skills
Awards
Timeline
Generic

NICOLE OCHOA

Herriman,UT

Summary

Experienced with building strong client relationships and driving revenue growth. Utilizes negotiation and strategic planning to enhance client satisfaction and retention. Track record of managing key accounts and adapting to dynamic business environments.

Overview

14
14
years of professional experience

Work History

Director of Dealer Sales

Zapmoto
03.2021 - Current
  • Negotiated favorable terms to help local Dealerships offering a software integration with their Dealer Management Services, Loan Origination Systems, Payment processing Gateways, and Compliance and Risk Management Tools.
  • Boosted dealership sales by implementing effective marketing strategies and maintaining strong relationships with clients.
  • Delivered engaging product presentations to potential clients, showcasing the unique selling points of each vehicle successfully.
  • Built relationships with customers and community to establish long-term business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Organized promotional events that generated significant public interest.
  • Consistently provided excellent customer service, building a loyal clientele and generating a book of business.
  • Established and maintained a high-performance in a sales team culture, leading by example with a strong work ethic and dedication to achieving results.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.

Sales and Account Executive

SP Restaurant Management
12.2016 - 01.2018
  • Developed a Catering Program for 5 concepts consisting of full-service, quick Service, and fast casual restaurants.
  • Plan and execute the long term and yearly business strategies to grow catering sales YOY for all brands.
  • Trained and supervised team members to deliver top-notch service during large-scale catering functions.
  • Engage Sales and Op's teams to promote transparency, productivity, cohesiveness and an open-door policy.
  • Evaluated staff performance, providing constructive feedback to enhance skills and maintain high standards of service quality.
  • Enhanced client satisfaction with personalized event planning and exceptional attention to detail.
  • Supervised sales and Catering Staff to reinforce adherence to organizational policies and safety regulations.
  • Planed and organized targeted call blitzes for Sales Mangers and Catering Team
  • Focused on creating good partnerships with Operations to ensure flawless execution of all catering/ in-store orders.
  • Worked with Brand Managers & Marketing Department on menu optimization, market research and trends, media outreach, search engines, in-store marketing, POP and sales collateral.
  • Worked closely with the Leadership Team to make changes in the organization as needed to support the department's growth.
  • Conducted weekly presentations to potential large clients and standing orders opportunities.
  • Negotiated pricing and contracts to accommodate company budgets.
  • Visits field stores to ensure stores are equipped with all necessary marketing material and POP's.
  • Provide all stores with Store Readiness Checklist, Catering Job Aids, Driver's Training Manual, Emergency Checklist, and safety protocols.

Corporate Sales Trainer and RCM

Einstein Noah Restaurant Group
03.2013 - 12.2016
  • Responsible for growing year over year in store and catering sales in 3 designated market areas.
  • Provided market analysis and sales training to newly hired Sales Managers nationwide.
  • Continuously improved training materials by gathering feedback from sales and operations and incorporating suggestions to improve learning experience.
  • Facilitated role-playing exercises and simulations to provide hands-on experience in real-world sales scenarios, improving success rates.
  • Identified large corporations nationwide and negotiate National Account contract sales.
  • Maintained a strong understanding of industry trends and market changes, adapting training materials accordingly to keep content relevant.
  • Maintaining healthy and progressive relationships with local hotels, conference and event venues.
  • Daily and weekly follow up call on all in-store, online, and field generated leads.
  • Created marketing calendar for Designated Marketing areas as reference point for sales focuses.
  • Participated in networking groups, programs, and community events, such as the Chamber of Commerce event to bring awareness to ou Noah's Restaurant Group.
  • Worked closely with Operation Teams and Area Managers to ensure smooth execution of large in store orders and catered events.
  • Collaborated with other departments to create cohesive sales strategies, enhancing overall business performance.

Event Sales and Marketing Consultant

Planet Hollywood International, Inc.
07.2011 - 03.2013
  • Created period action plans, set annual budget and revenue expectations.
  • Built strategic business-to-business relationships.
  • Increased sales and event revenue by 35%.
  • Generation of leads and marketing strategy for prospective new clients.
  • Ongoing review and forecasting of client event lists.
  • Business development with new and existing key accounts.
  • Responsible for weekly sales, prospecting and target reports.
  • Facilitated daily meetings with management team and staff.
  • Event planning from initial contact through final payment for small and large-scale corporate and private events such as seminars, weddings, and business meetings.
  • Database management utilizing Delphi and Salesforce.
  • Represented company at community events and with organizations such as Salt Lake Chamber of Commerce, Corporate Alliance, Women in Business, Visit Salt Lake, Utah Business Travel Association, and trade shows.
  • Responsible for Banquet Event Orders (BEO) and creating custom programs for onsite events.
  • Created and maintained relationships with local vendors ensuring best prices for clients.
  • Supervision of event staff.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.

Skills

  • Critical decision-making
  • Effective leadership
  • Effective communication
  • Client interaction proficiency
  • Effective negotiation techniques
  • Staff development
  • Guiding team members
  • Effective problem resolution
  • Project execution management
  • Operational efficiency enhancement
  • Customer excellence
  • Experienced with customer relationship management

Awards

  • Sales Director of the year, 2014, Ring of Honor winner
  • Year over year sales growth
  • 2014
  • 2015
  • 2016
  • 25% - 36%
  • Catering sales, 2016, $5.6 Million, Utah DMA
  • Catering program creation, 2017, For a multi-concept restaurant management company

Timeline

Director of Dealer Sales

Zapmoto
03.2021 - Current

Sales and Account Executive

SP Restaurant Management
12.2016 - 01.2018

Corporate Sales Trainer and RCM

Einstein Noah Restaurant Group
03.2013 - 12.2016

Event Sales and Marketing Consultant

Planet Hollywood International, Inc.
07.2011 - 03.2013

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NICOLE OCHOA