Nicole Polsinelli

I have a multifaceted role as a Senior Account Director managing and strategically leading the GM Accessories account.

My focus is on supporting the development of the client's overarching marketing plan and developing integrated marketing strategies that align with plan objectives, such as optimizing ecommerce content and assets, monthly go-to-market campaign development, supporting sales enablement for both B2B and B2C channels, event support, and brand/adjacency integration.

I have built a strong and effective team that delivers results for my client. I have a proven track record of driving collaboration and innovation within my team and with external partners which continues to lead to the development of creative and innovative solutions which achieve success for my client. The strong sales results GM Accessories has seen in recent years is a testament to the strategic partnership I have built with the client.

I work with the client to ensure we are tracking and measuring the success of marketing initiatives by analyzing key performance indicators, and making data-driven recommendations for all marketing channels we support to further drive success for GM Accessories.

As the manager of a team supporting multiple marketing initiatives for an OEM automotive accessories client, my role is to oversee and coordinate all aspects of the marketing support provided to the client. This includes managing a team that is responsible for developing and executing various initiatives such as ecommerce content and asset development, retail displays, event displays, dealer marketing materials, consumer brochures, digital advertising, CRM and social media campaigns.

One of the key aspects of my role is to ensure that the marketing initiatives align with the client's key business objectives. This involved working closely with the client to understand their goals, target audience, and overall marketing strategy.

I work in partnership with the creative director to oversee the development and execution of all marketing materials and campaigns, ensuring that they are on brand, on time, and on budget.

Accomplishments include the development and management of Slat Wall Accessories Program, which has greatly improved how participating dealers display and promote accessories. Today over 60% of GM Dealers participate in this program.

Partnered with Chevrolet Marketing to develop strategies, programs, foundational content and marketing materials to support several new vehicle/product launches, which included, but were not limited to, Corvette, Camaro, Silverado and Colorado.

Worked closely with creative team to develop integrated marketing strategies that included digital, print, video, social media and events.

Accomplishments included the development and management of the "Chevrolet Enthusiast Connect" Program, connecting over 100 Camaro and Corvette Car Clubs to Chevrolet through guest speakers, vehicle displays and marketing materials at key enthusiast events across the country.

In addition, supported SEMA marketing initiatives for Chevrolet, which included extensive collaboration with Chevrolet Accessories, Chevrolet Performance Parts, GM Design and GM Build Team. Developed process to streamline "concept vehicle" source content development that was leveraged for press releases, digital, vehicle displays and marketing materials.

Developed and implemented several marketing programs from proposal development through program design and execution.

Accomplishments include the development and execution of the Chevrolet Camaro Neiman Marcus program, which included the development of program rules and marketing materials, taking orders for the special edition Camaro via the Neiman Marcus Holiday Catalog, developing all consumer communications and planning the delivery of the vehicles throughout the country.