Adobe Creative Suite
NICOLE E. DAVIS
Marketing Director
Chicago,IL
Summary
Hardworking and proactive Marketing leader with demonstrated history of success in supporting clients with innovative marketing strategies. Create content, materials, develop plans and update strategies to maintain on-target campaigns with successful results. Well-coordinated and conscientious about following through with all objectives and achieving client goals.
Overview
21
21
years of professional experience
Work History
DIRECTOR OF MARKETING
OMNI ECOSYSTEMS
CHICAGO, IL
09.2020 - Current
- Recruitment, hiring and remote direction of marketing team.
- Lead all strategic marketing efforts, including digital and social content campaigns, client messaging and thought leadership programs.
- Brand standard development.
- Content development and copy-writing.
- Social media marketing strategy and implementation.
- Drive business development with B2B content.
- Oversee website management, content updates, SEO and PPC campaigns.
- Direct CRM implementation, adoption and reporting.
- Cross-platform metrics analysis.
- PR management and corporate press liaison.
- Direct design and production of all marketing materials.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed and recommended strategic brand pricing and positioning for [Product or service].
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
SENIOR MARKETING MANAGER
LEOPARDO
CHICAGO, IL
05.2012 - 08.2020
- Develop and implement marketing objectives and strategies.
- Lead strategic marketing efforts, including digital and social content campaigns, client messaging and thought leadership programs.
- Management of Chicago office marketing team.
- Content generation, copy-writing and production across all media platforms.
- Project planning, resource allocation and execution.
- Develop and implement internal communication initiatives.
- Drive business development with B2B marketing content.
- Direct all project pursuit functions, including RFPs, RFIs and presentations.
- Create and manage protocols for efficiencies.
- Campaign tracking and analysis - SEO and PPC.
- Direct CRM utilization and reporting.
- Website maintenance.
- Write, edit, distribute and track press releases.
MARKETING MANAGER
NRC REALTY & CAPITAL ADVISORS
CHICAGO, IL
01.2008 - 04.2012
- Design and implementation of marketing campaigns.
- B2B content development.
- Liaison between senior management, creative team, customer service, new business development and outside vendors to deliver and execute sales strategies.
- Research and analyze market trends in conjunction with client objectives for NRC’s highest profile clients.
- Develop customized client project budgets and targeted email marketing; SEO and PPC.
- Spearhead global and national print and digital marketing campaigns, managing over $10 million annually in media buys.
- National and international vendor and contractor coordination, including local photographers, mailing houses, printers and media vendors.
- Manage the dissemination of all public relation materials; facilitate relationships between public relations firms to ensure a consistent message and brand image.
- Build collaborative relationships with local media and organizations throughout targeted communities.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
COMMUNICATIONS & MARKETING MANAGER
NAFED
CHICAGO, IL
01.2006 - 01.2008
- Management and publication of quarterly magazine and newsletters, including editorial content, project management of design/layout, printing and distribution.
- Content development and copy-writing.
- Website management.
- Social media management.
- Thought leadership program development.
- Production/editing of outgoing promotional/marketing correspondence and email marketing campaigns.
- Annual production scheduling for all publications, programs, meetings and seminars.
- Annual trade show planning and promotion.
- Vendor coordination.
- Handled inbound contacts and provided customer service according to departmental policies and procedures.
- Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
MARKETING COORDINATOR
THE BEITLER COMPANY
CHICAGO, IL
03.2003 - 01.2006
- Coordinate directly with the President and CFO as the sole full-time marketing professional for a multi million- dollar commercial real estate development company.
- Market research and marketing plan development.
- Media research, planning and purchasing.
- Design and production of print ad campaigns.
- Project management of company website redesign and subsequent website maintenance.
- Production and distribution of all press releases and marketing correspondence.
- Organized logistics for marketing and proposal strategy meetings.
- Developed written sales proposals and replied to RFPs and RFIs.
MARKETING COORDINATOR
REMEDY
CHICAGO, IL
01.2001 - 01.2003
- Support account teams in the implementation and coordination of marketing projects.
- Manage design and production of marketing materials.
- Media research, planning and purchasing.
- Proofreading and editing.
- Budget development support.
- Assist in marketing plan development, including market research, competitive analysis and literature reviews.
- Events planning and vendor coordination 4.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Worked with vendors to complete projects according to schedule and specifications.
Education
Bachelor of Arts - Marketing & Graphic Design
COLUMBIA COLLEGE
Skills
Key decision making
Competitive analysis
Strategic planning
Market planning and execution
Staff Management
Media relations
Communications expertise
Content Development
Software
Cision
Cosential (Unanet)
Google Ads/Analytics
Hootsuite
Meltwater
Microsoft Office Suite
Pardot
Salesforce
Sprout Social
Squarespace
Wordpress
Timeline
DIRECTOR OF MARKETING
OMNI ECOSYSTEMS
09.2020 - Current
SENIOR MARKETING MANAGER
LEOPARDO
05.2012 - 08.2020
MARKETING MANAGER
NRC REALTY & CAPITAL ADVISORS
01.2008 - 04.2012
COMMUNICATIONS & MARKETING MANAGER
NAFED
01.2006 - 01.2008
MARKETING COORDINATOR
THE BEITLER COMPANY
03.2003 - 01.2006
MARKETING COORDINATOR
REMEDY
01.2001 - 01.2003
Bachelor of Arts - Marketing & Graphic Design
COLUMBIA COLLEGE