Adobe Creative Suite
Hi, I’m
JORDAN E. TOOLE, MBA
Director Of Marketing
Charleston,SC
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
9
years of professional experience
7
years of post-secondary education
Work History
MUSC College Of Dental MedicineCharleston, SC
Director of Marketing
03.2020 - Current
Job overview
- This position is mission critical to the College of Dental Medicine to develop greater awareness, understand and support their mission and programs among current and prospective audiences by serving all CDM departments as a communications/marketing director, graphic designer, publications manager, website manager and social media generator.
- Duties include:.
- Represents CDM for enterprise web initiatives including serving on various web committees, assists with upgrades and changes in enterprise web sys- tem, and regularly attends trainings for website software upgrades.
- Design marketing content for college-wide promotional materials to include but not limited, flyer’s, invitations, programs, annual report, and other materials for the college.
- Manage brand across multiple channels (web, email, social media, etc.).
- Strategically develop and execute marketing plans to meet goals.
- Manage all storytelling within college, including written and verbal content.
- Assists with college marketing campaign to internal and external stakeholders in support of increasing patient satisfaction, patient numbers and col- lege-wide advancement.
- Assist Director of Development to develop promotional materials, including flyer’s, digital signage and web-based ads, recruitment and videos, to drive fundraising initiatives.
- Operational oversight and management of partnership portfolio.
- Assisting DMD and Graduate Programs with student recruitment.
- Assists division directors and faculty members with marketing initiatives, including but not limited to, digital signage design, written promotional arti- cles and flyer design.
- Manage and maintain MUSC and College brand standards/strategy.
- Creates and maintains web and social media-based news feeds highlighting CDM accomplishments ensuring communication are legal and in brand.
- Lead a marketing team and mentor on capable direction.
- Expand on creative ideas to build seamless brand experiences.
- Marketing Outreach to Charleston/SC communities.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
MUSC, Department Of SurgeryCharleston, South Carolina
Program Coordinator
10.2019 - 03.2020
Job overview
- Requires strong organizational and interpersonal skills, excellent verbal and written communication skills, customer service skills, and a high-level for detail and time management.
- Duties include:.
- Manage all Plastic Surgery and Surgical Critical Care Residents and Fellows.
- Maintain all ACGME Accreditation and stay in “Good-Standing”.
- Data entry and report preparation for all program databases (GME Office, MedHub, ACGME, etc.).
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
- Organized and managed program development from conception through successful execution.
- Develop recruitment materials for Plastic Surgery, Surgical Critical Care and the General Surgery programs
- Organize, coordinate, and run point for all recruitment events
- Assist and maintain relationship with MUSC GME Office
Duke University Hospital, Dept. Of OBGYNDurham, North Carolina
Program Coordinator
08.2017 - 11.2019
Job overview
- Requires strong organizational and interpersonal skills, excellent verbal and written communication skills, customer service skills, and a high-level for detail and time management.
- Duties include:.
- Manage all 300+ UME (Undergraduate Medical Education) students.
- Maintain all marketing projects within education (events, brochures, etc.).
- Served as Interim Director of Marketing and Communication.
- Ensure education compliance (national, hospital, and program policies).
- Organize the annual recruitment of GME students and develop a thorough knowledge of all educational software applicable.
- Innovate new strategies to aid in the progression of all education pro- grams (Clinical Practice Exams, website building, Humanism Sessions, etc.).
- Maintain all financial for the academic division.
- Administrative Lead on Communication Initiative for OBGYN Department.
- Participate in the Institutional GME and UME Committee’s.
- Administrative Lead on OBGYN UME recruitment efforts.
- Develop, design and publish recruitment material.
- Processor of all data to complete final NRMP Match Rank Order List.
- Manage the Clerkship and assist in the management of the Ob/Gyn Residency Program and four Fellowship Programs.
- Provide management assistance to Program Directors, faculty, fellows, and other departmental staff by supplying shared clarification of organizational and departmental policies, standards, operational procedures and policies.
- Supervision of administrative tasks for all Staff Assistants who perform administrative functions for the educational division.
- Organized and managed program development from conception through successful execution.
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
Duke University Hospital, Dept. Of SurgeryDurham, North Carolina
Administrative Assistant and Program Coordinator
06.2015 - 08.2017
Job overview
- Requires strong organizational and interpersonal skills, excellent verbal com- munication skills, customer service skills, and a high-level for detail and time management.
- Duties include:.
- Program Coordinator for the Military Special Forces Medics Program.
- Planned/organized events (community events, lectures, webinars, personal events, etc.) for multiple physicians, including Chiefs.
- Program Coordinator: Pain Medicine Fellowship Program.
- Interim Program Coordinator for Anesthesia Residency (57 trainees).
- Organized, planned and dictated minutes at multiple meetings across NC.
- Implemented practices and policies to keep staff members on task and prioritize duties.
- Prepared paperwork and assisted with clerical duties such as answering phones, data entry input and responding to emails.
- Organized and managed program development from conception through successful execution.
North Carolina State University, Athletic Depart.Raleigh, North Carolina
Academic Support Specialist
08.2013 - 08.2015
Job overview
- Collaborated on special projects, such as marketing plans.
- Supervised all athletes/tutors present in the building at all times.
- Assisted in Student-Athlete recruitment efforts within academics.
- Identified at-risk students to provide appropriate interventions.
- Cleaned, organized and restocked classrooms for upcoming classes.
- Prepared reports and maintained administrative records.
Education
North Carolina State UniversityRaleigh, North Carolina
Bachelor of Arts from Public And Interpersonal Communication
08.2011 - 05.2015
North Carolina State UniversityRaleigh, NC
MBA from Business Administration
08.2019 - 05.2021
North Carolina State UniversityRaleigh, NC
Graduate Certificate from Marketing
08.2019 - 05.2021
Medical University of South CarolinaCharleston, SC
Certificate in Fundamentals Digital Accessibility
01.2021 - 01.2021
Skills
Key decision making
Media relations
SEO and analytics
Campaign development
Marketing and advertising
Project Management
Digital marketing
Communications management
Market planning and execution
Innovation
Websites
Accomplishments
- MECCOG National Mentor (Medical Education Clerkship Coordinators of Obstetrics and Gynecology)
- Administrative Manager for OBGYN National Carter Society
- CDM Faculty and Staff Development Committee
- CDM Staff Leadership Council, 2020-2021
- MUSC Enterprise-Wide Marketing Committee
- CDM Strategic Plan Committee
- The MUSC Web Integrity & Governance Council (WIGC)
Abstracts/Presentations
- Bridging Gap Between Medical Students and the L&D Team. Presented at APGO/CREOG 2019.
- Demystifying the Shelf Exam. Submitted to APGO/CREOG 2019.
- Career Advancement for Program Coordinators. Presented at Duke Hospital. April 2019.
- Managing the Variety of Personalities within Education. APGO/CREOG 2020.
- Using Technology to the UME/GME Advantage. APGO/CREOG 2020
- Verifying Trainee Credentials, Poster and Oral Session, GME Innovation Summit, Oct. 2020
Software
Microsoft Office Suite
Social Media
Website Building Platforms
Timeline
Medical University of South Carolina
Certificate in Fundamentals Digital Accessibility
01.2021 - 01.2021
Director of Marketing
MUSC College Of Dental Medicine
03.2020 - Current
Program Coordinator
MUSC, Department Of Surgery
10.2019 - 03.2020
North Carolina State University
MBA from Business Administration
08.2019 - 05.2021
North Carolina State University
Graduate Certificate from Marketing
08.2019 - 05.2021
Program Coordinator
Duke University Hospital, Dept. Of OBGYN
08.2017 - 11.2019
Administrative Assistant and Program Coordinator
Duke University Hospital, Dept. Of Surgery
06.2015 - 08.2017
Academic Support Specialist
North Carolina State University, Athletic Depart.
08.2013 - 08.2015
North Carolina State University
Bachelor of Arts from Public And Interpersonal Communication
08.2011 - 05.2015