NICOLE Kalina
Granada Hills,CA
Summary
Sales and marketing professional with strong leadership in driving business growth and brand visibility. Proven ability to develop strategic campaigns, build high-performing teams, and adapt to market trends. Skilled in market analysis, digital marketing, and client relationship management. Reliable team player focused on achieving measurable results and fostering collaboration.
Overview
18
18
years of professional experience
Work History
Sales and Marketing Manager
LuxLife Investments
01.2020 - 01.2025
- - Strategization and implementation of B2B and B2C Campaigns
- - Scale campaigns to maximize ROI
- - Determine what content will reach customers based on Targeted Audiences & Analytics
- - Lead generation and conversion analytics
- - Link source code tagging
- - Implement marketing campaigns
- - Pay Per Click campaigns through Click Funnels, Facebook ads, LinkedIn, TikTok, Instagram, Mobile gaming apps and more
- - Optimize paid advertising campaigns using SEO and other tools
- - Report on the growth and analytics of campaigns to stakeholders
- - Monitor project status and budget
- - Conduct market research to inform campaigns
- - Perform conversion tests
DIRECTOR OF SALES and MARKETING
Arrived Luxury Vacation Rentals
Kauai, HI
03.2019 - 04.2020
- - Responsible for soliciting and recruiting unit owners to secure rental management agreements
- - Develop and execute property-specific unit owner recruiting incentives and campaigns
- - Identify partnership opportunities
- - Develop new relationships to grow business and help the company expand
- - Maintain existing business
- - Think critically when planning to assure project success
- - Complete and submit Weekly Expense Reports and Sales Reports
- Company went out of business due to COVID
OPERATIONS MANAGER
Vacasa Hawaii, Vacation Rentals
Kauai, HI
11.2017 - 03.2019
- - Responsible for Owner Relations, Vendor Relations, Guest Relations, Damage Claims, Third Party Affiliates, Owner Statements & Expenses
- - On Boarding new homes including photo shoots, setting up new websites and pages through our system and third party channels
- - Full job description available upon request
Asset/Sales Manager & Marketing Manager
Twelvestone Capital Group
01.2012 - 01.2017
- - MARKETING: B2B, B2C marketing, Brand Marketing of specific products and ventures, Facebook Ad campaigns, Pay Per Click campaigns, Click Funnels campaigns, Google Adwords, Sales and Leading Tracking, Lead Conversion Analytical Reports
- - Project Managed the purchase and joint venture investments of various Apartment buildings, land/development acquisitions
- - Coordinated property management, tenant and client relations, financials, CRM, cash flow distributions, marketing, rent rolls, renovations and all necessary individual project requirements
- - Networked and developed new relationships with Prospect Investors for individual properties and entities
Associate Marketing Manager
Disney Interactive Media
01.2010 - 01.2012
- - Content management of DisneyXD.com, DisneyJunior.com and DisneyChannel.com
- - Interactive and media marketing campaign planning, development and implementation
- - Management and analytical reporting of links, traffic and source codes
- - Worked directly with creative department, email marketing department, IT department to ensure each campaign be properly implemented with little to no complications
BRAND MARKETING MANAGER
Warner Bros Studios
01.2007 - 01.2010
- - Strategically planned, design, develop, implement and managed email marketing campaigns for all E-Commerce websites
- - Provide Omniture tagging and/or source codes for all links associated with the main Warner Bros e-commerce site (Links from Youtube.com, microsites, direct email marketing, Facebook campaigns, etc.)
- - Generated reports, monitored and tracked sales, monitored traffic, click through stats, etc for all interactive marketing campaigns
- - Managed and provided ad copy and direction to the creative design team for marketing campaigns
- - Created landing pages for specific campaigns for CRM dept, Franchise, Catalog & Theatrical departments
- - Managed U.S. CRM program – coordinate product information, exclusive content, special offers, games and contests for newsletter, marketing messages, lifecycle campaigns and e-commerce emails.
- - Enhanced email targeting by better matching database segmentation to marketing objectives
Education
Bachelor of Science - Digital Marketing
Full Sail University
01.2012
Skills
- Exceptional sales track records of New & Repeat Sales/Business DevelopmentI’M A CLOSER!
- 12 years Digital Marketing Experience, E-Commerce, Data Analytics, Tag Source Management, CRM, Investor Relations
- Ability to continuously monitor market trends to anticipate industry changes
- Experience: B2B Sales, B2C, SEO, SEM, Google Adwords, Google Analytics, Graphic Design, Photoshop & Illustrator, SaaS, Hubspot, Salesforce, WordPress, CMS platforms such as WordPress, Wix, Bluehost, iPage, Shopify, Squarespace, etc
- Knowledge of HTML coding, Flash & Java Script
- Demonstrated knowledge of consumer behaviors
Accomplishments
- Top Producer of the Year (3x 2017-2020)
- Top 100 Innovators & Entrepreneurs – US 2023
- Top Broker of the Year 2017 Suva, Fiji
- Top Women Leaders in Business - 2020 & 2023
Timeline
Sales and Marketing Manager
LuxLife Investments
01.2020 - 01.2025
DIRECTOR OF SALES and MARKETING
Arrived Luxury Vacation Rentals
03.2019 - 04.2020
OPERATIONS MANAGER
Vacasa Hawaii, Vacation Rentals
11.2017 - 03.2019
Asset/Sales Manager & Marketing Manager
Twelvestone Capital Group
01.2012 - 01.2017
Associate Marketing Manager
Disney Interactive Media
01.2010 - 01.2012
BRAND MARKETING MANAGER
Warner Bros Studios
01.2007 - 01.2010
Bachelor of Science - Digital Marketing
Full Sail University