Nikhita Agarwal
New York,NY
Summary
U.S. Permanent Resident.
Overview
6
6
years of professional experience
Work History
Junior Associate, Global Marketing - Marc Jacobs
Coty
New York, New York
08.2025 - 07.2026
- Collaborated in global brand marketing initiatives for the Marc Jacobs Perfect and Daisy fragrance franchises, contributing to 3 New Product Development (NPD) concepts and early-stage perfume flanker development.
- Developed and delivered 10 product marketing decks on Microsoft PowerPoint and Microsoft Excel for the Marc Jacobs Fashion House consolidating items, pricing, imagery, and supporting global market launches.
- Processed an average of 20 purchase orders per week and coordinated the delivery of perfume bottle components with suppliers for 5+ marketing campaigns, ensuring timely processing.
- Created 5 Gift with Purchase (GWP) concepts that aligned with brand messaging, contributing to a 15% increase in consumer engagement during the campaign period.
- Built and managed Google Forms surveys to gather Stock Keeping Unit (SKU) orders and forecasting inputs; synthesized market responses to support leadership planning.
- Prepared trade marketing pricing decks and competitive assortments for the launch of Marc Jacobs Beauty, aligning retailer strategy across priority markets (US, UK, and Canada).
- Collaborated with 4 cross-functional teams—design, insights, creative, and regional—to manage and streamline 10+ project workflows using Microsoft Excel, PowerPoint, Outlook, and OneDrive.
Digital Marketing Intern
Campari Group
Singapore
10.2022 - 12.2022
- Created and executed targeted social media campaigns that popularized Aperol Spritz in the spirits industry across Asia regionally, resulting in a 25% growth engagement rate for local pages through social media advertising.
- Hosted 3 influencer events that increased brand visibility and social media engagement by 25%, having particular success with Aperitif Aperol event marketing and influencer partnership opportunities.
- Promoted brands within the companies' portfolio including Campari Spritz, Negroni Spritz, Aperol Spritz, Wild Turkey Bourbon, Glen Grant, and Skyy Vodka, reaching an audience of over 2,000 consumers.
- Created 20+ video and image assets for Campari's Instagram, YouTube Shorts, and Pinterest, while managing the content calendar and collaborating with team members to ensure timely execution across all platforms.
Marketing Data Analyst
Hunter
New York, New York
08.2021 - 07.2022
- Analyzed social media metrics on Sprout Social for 4 corporate clients and prepared insight-driven presentations highlighting suggestions to improve performance and optimization recommendations.
- Evaluated Key Performance Indicators (KPIs) including engagement, click through rate (CTR), reach, impressions, saves, shares, and acquisition metrics to guide brand decisions on Google Analytics and Meta Ads Manager.
Director of Externship Academy
American Marketing Association
New York, New York
08.2020 - 07.2021
- Co-founded an Externship Program providing marketing projects and training for over 100+ students with San Francisco host businesses.
- Mentored student teams on campaign strategy, market research, insight gathering, and professional client communication.
- Collaborated with cross-functional teams to drive project success and foster teamwork.
- Developed and implemented comprehensive marketing plans aligned with organizational goals.
Education
Master of Science - Marketing
New York University
New York, NY05-2025
Timeline
Junior Associate, Global Marketing - Marc Jacobs
Coty
08.2025 - 07.2026
Digital Marketing Intern
Campari Group
10.2022 - 12.2022
Marketing Data Analyst
Hunter
08.2021 - 07.2022
Director of Externship Academy
American Marketing Association
08.2020 - 07.2021
Master of Science - Marketing
New York University