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Nikole Clow
Carpentersville,IL
Summary
Skilled marketing professional with a robust background in digital marketing, demonstrating keen attention to detail and exceptional critical thinking abilities. Expertise in crafting email and social media campaigns, emphasizing quality and efficiency to drive engagement and results. Known for an enthusiastic approach and a collaborative spirit, fostering strong relationships with colleagues to achieve shared company goals. Committed to staying ahead of industry trends and leveraging innovative strategies for optimal brand visibility.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager
Precast/Prestressed Concrete Institute
Chicago, IL
07.2023 - Current
- Enhance brand visibility through targeted digital marketing efforts across multiple platforms.
- Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Analyze market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Mentoring the Marketing Coordinator, fostering professional growth and skill development in marketing best practices and tools.
- Working alongside the Marketing Coordinator to execute successful marketing campaigns and initiatives, including LinkedIn ad campaigns.
- Managing the Marketing Coordinator's workflow, coordinating documents, planning, and creative material distribution.
- Create, implement, and manage monthly newsletters, renewal email campaigns, and market surveys, leading to nurturing leads and increasing open and click-through rates.
- Oversee and manage the Informz email training of multiple PCI Regional Directors.
- Oversee the market survey call team, ensuring respondents are contacted and submit market data within an allotted timeframe.
- Review and report out on analytics on social media, email, and Google Analytics.
- Analyze market data to identify potential campaign and social media initiatives.
- Prepare marketing materials for the Marketing Communications Committee.
- Oversee preparation of marketing copy, images, videos, emails, and other collateral.
- Direct and manage all live monthly webinars, including coordinating webinar dates, speaker materials, practice runs, and moderating live sessions.
- Assist with moderating PCI Online Academies.
- Provide writing and editorial oversight for marketing documentation and the Ascent magazine.
- Manage budget allocation for the PCI Design Awards program.
- Direct and coordinate the PCI Design Awards program, including juror selection, review and implementation of awards materials, and coordination of receptions and awards events, and production of judges' video content.
- Work with the Web Developer & Video Production Manager to successfully record the President & CEO's PCI Design Awards winners webinar.
- Collaborate with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Assist with incorporating artificial intelligence (AI) into project writeups and digital media initiatives.
- Maintain documentation, detailing assignments, in-progress work and completed project milestones.
- Increase customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Continually maintaining company's reputation and positive image in markets served.
- Work alongside the Web Developer & Video Production Manager and the Piles Committee to re-structure the Piles webpage and provide marketing collateral pieces.
Marketing Coordinator
Precast/Prestressed Concrete Institute
Chicago, IL
09.2018 - 07.2023
- Boosted brand awareness with target customer demographics through social media and email campaigns.
- Created and implemented email campaigns for renewals and market surveys.
- Managed separate social media and email monthly calendars.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, Instagram, and LinkedIn through Meltwater.
- Reviewed and reported out stats on social media, email, and Google Analytics.
- Answered general marketing department inquiries by email and phone.
- Coordinated marketing campaigns to promote industry standards and best practices in precast concrete.
- Tracked and reported on marketing campaign responses.
- Contributed to the planning and execution of the PCI Design Awards from 2021-2024.
- Assisted with organizing annual PCI Design Awards reception.
- Worked closely with copy writer and editor and third-party studio to interview winners of PCI Design Awards.
- Assembled and prepared marketing materials for events, such as printing badges, agendas, and sign-in sheets.
- Created and reviewed PowerPoint presentations for monthly webinars and PCI national and regional events.
- Moderated live monthly webinars.
- Proofread marketing documentation and Ascent magazine to check for spelling, grammar and syntax errors.
- Maintained PCI eLearning Center, and added continuing education courses to the Center.
- Assisted with organizing PCI-related events, including staff outings and annual conferences.
Web Specialist
Precast/Prestressed Concrete Institute
Chicago, IL
09.2017 - 09.2018
- Assisted with website migration
- Assisted with developing and maintaining a new and user-friendly website.
- Self-taught HTML code (intermediate level)
- Handled website changes, including creating landing pages, altering verbiage, and implementing videos.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Utilized Google Analytics to monitor website activity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated professionalism, approachability, collaboration, and readiness to assist where needed.
- Maintained energy and enthusiasm in fast-paced environment.
Contracted Worker
Precast/Prestressed Concrete Institute
Chicago, IL
04.2015 - 09.2017
- Provided assistance in multiple departments, including Marketing, Education, Events, Certification, Technical, and Publications.
- Assisted with digital marketing communications.
- Collected, arranged and input information into database system.
- Reviewed and copy edited multiple marketing and technical publications, including PCI Journal and ASCENT magazines.
- Organized and assisted with PCI Design Awards.
- Created and reviewed PowerPoint presentations for multiple departments.
- Assisted with organizing PCI-related events, including staff outings and annual conferences.
Education
Bachelor of Arts - Management
Benedictine University
Lisle, IL05.2018
Associate of Arts - Marketing
College of DuPage
Glen Ellyn, IL05.2016
Skills
- Marketing, SEO, and Site Analytics
- Verbal and Written Communication
- Marketing Collateral Creation
- Creative Direction
- Email Campaign Development
- Content Writing and Coordination
- Social Media Marketing
- Project Management and Presentations
Accomplishments
- Implemented and launched several successful email and social media campaigns.
- From 2020-2025, assisted with increasing PCI's LinkedIn follower count by 166%.
Technical and Creative Software Skills
- Microsoft Applications (Word, Excel, PowerPoint, SharePoint, Microsoft Co-Pilot)
- Google Forms and Sheets
- Zoom
- Teams
- GoToWebinar
- iMIS Database
- Meltwater
- Higher Logic
- Informz Email
- Oasis LMS
- SurveyMonkey
- Canva
- ChatGPT
Affiliations
- American Marketing Association
- American Librarian Association
- Association Forum
- American Society of Association Executives
Certification
- Advanced Google Analytics Certification
- Google Ads Search Certification
- HubSpot Digital Marketing Certification
- Google Data Analytics Professional Certification (In Progress)
- Fundamentals of Digital Marketing Certification (In Progress)
- Inbound Marketing Certification (Upcoming)
Interests
Timeline
Marketing Manager
Precast/Prestressed Concrete Institute
07.2023 - Current
Marketing Coordinator
Precast/Prestressed Concrete Institute
09.2018 - 07.2023
Web Specialist
Precast/Prestressed Concrete Institute
09.2017 - 09.2018
Contracted Worker
Precast/Prestressed Concrete Institute
04.2015 - 09.2017
Associate of Arts - Marketing
College of DuPage
Bachelor of Arts - Management
Benedictine University