Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Nirali Jayswal

Tyler,TX

Summary

Committed and enthusiastic storyteller with the ability to communicate brand personality through creativity and strategic marketing. Passionate about using new and cutting-edge strategies to ensure a company’s message is consistent, engaging and on-brand. Successful at working efficiently under great amounts of pressure and dynamic story pitching. Searching for an opportunity to incorporate new ideas and use creative communication to tell the organization's story.

Overview

5
5
years of professional experience

Work History

Multimedia Journalist/Reporter

KYTX – CBS19
02.2022 - Current
  • Shoot, write and edit daily stories of local and national interest for multiple platforms including Internet and digital channels.
  • Prepare questions and interview variety of sources to inform viewers and present compelling stories during live broadcasts.
  • Utilize social media to drive viewership growth through powerful storytelling and branding.
  • Researched and analyzed newsworthy stories pitched to editorial staff in content areas of news, sports and entertainment.
  • Developed relationships with sources and contacts to gain additional insight.
  • Reported from field locations and wrote stories under tight deadlines.
  • Covered special events, press conferences and breaking news with eye for detail and tenacious pursuit of important information.
  • Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.

Communications Coordinator

Frontline Medical Development And Digital Services
04.2021 - 08.2023
  • Craft compelling press releases to communicate key messages and promote organization's milestones and achievements.
  • Write engaging and SEO-optimized blogs to enhance online visibility and drive organic traffic.
  • Create and publish daily newsletters sent to patients including current medical trends, emerging technologies, consistent with brand voice.
  • Contacting and laying foundation for interviewing providers for organization's network and media services.

Marketing Specialist

Blue Ribbon Motel
03.2019 - 02.2022
  • Planned marketing initiatives to promote business development.
  • Worked closely with in-house design team to develop visuals for content.
  • Designed and implemented engaging advertising and public relations activities.
  • Monitored social media questions and comments and appropriately responded.

Content producer/creator

KOCO – 5 News
08.2021 - 12.2021
  • Organized collected information to produce daily well-written scripts for broadcast television and social media.
  • Scheduled and conducted interviews with sources and applied current editing and photography tools to tell compelling stories.
  • Identified target audiences to analyze characteristics, behavior and media habits.
  • Participated in meetings with producers and production crew to keep program in step with creative vision and pitch story ideas.

Education

Bachelor of Arts - Journalism, Sports Marketing

The University of Oklahoma
Norman, OK
12.2021

Skills

  • Social Media Strategy Website Copy Digital Marketing Web Design Search Engine Optimization Practices Content Strategy Video Editing Adobe Creative Suite Edius Software AP Style Creative Writing Google Analytics Multimedia Communications MS Office

Languages

Hindi
Native or Bilingual
Gujarati
Native or Bilingual
Spanish
Limited Working

Timeline

Multimedia Journalist/Reporter

KYTX – CBS19
02.2022 - Current

Content producer/creator

KOCO – 5 News
08.2021 - 12.2021

Communications Coordinator

Frontline Medical Development And Digital Services
04.2021 - 08.2023

Marketing Specialist

Blue Ribbon Motel
03.2019 - 02.2022

Bachelor of Arts - Journalism, Sports Marketing

The University of Oklahoma

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Nirali Jayswal