Noelle L. Lawrence
Boulder,CO
Summary
A supply chain professional with success building new departments and increasing efficiency across many industries. Reputation for empowering collaborative teams and increasing profitability.
Seasoned Director with background in strategic planning, team leadership, and performance optimization. Known for driving company growth by developing efficient operational strategies and fostering professional relationships. Demonstrated abilities in problem solving, decision making, and communication skills to influence key stakeholders. Proven record of delivering innovative solutions and achieving organizational goals.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director Demand Planning
Breakthru Beverage
Denver, CO
03.2023 - Current
- Leader of demand planning department growing it into a national department
- Stood up demand planning role nationally, managing forecasts for $6B in revenue and a total of 180k sku-location combinations
- Took a concept that was tested in 3 markets and turned it into a national department
- Manage a team of 13 planners; hired 70% of team and responsible for getting them trained and up to speed
- Built software projects that streamline the way the team works, increasing bandwidth by 30% while making the process more efficient
- Developed reporting to showcase forecast value add to measure impact of forecast and event adjustments
- Worked with directors & VPs in each market to roll out the function of demand planning
- Implemented S&OP initiatives for our top suppliers; aligning on forecasts with hope of eliminating OOS and growing our business
- Team increased forecast accuracy from 60 to 75% nationally across all skus
- Worked with purchasing to standardize our ways of working and create efficiency in how we manage our inputs
- Rolled out BlueRidge systems across all markets
Demand Planning Manager
Breakthru Beverage
Denver, CO
12.2021 - 03.2023
- Worked with cross-functional team to roll out demand planning strategy for top supplier with $1.3B in revenue
- Rolled out BlueRidge system for E&J Gallo Winery in 4 markets which lead to a significant reduction in inventory within 30 days of implementation
- Worked closely with Business Intelligence teams to create a suite of PowerBI reports focused on supplier and customer fill rates
- Manage demand plan for 13k sku-location combinations
- Aid in the development of a demand planning strategy and process that is consistent across all markets
- Collaborate with IT business partners to build technical solutions that automated purchasing
Senior Financial Analyst, Go To Market
E&J Gallo Winery
Denver, CO
06.2019 - 01.2021
- Work with distributors to analyze financial trends, territory deployment and opportunities for growth.
- Build financial models to strategically analyze the impact that a $1B acquisition will have on existing territories, cost to service a market and sales growth
- Work with distributors to develop sales strategies and territory routing that meets both corporate and distributor goals
Senior Financial Analyst, Winery Operations
E&J Gallo Winery
Denver, CO
03.2018 - 06.2019
- Acted as a financial liaison for eleven wineries managing annual budgets, monthly financial forecasts and product costing
- Reviewed monthly financials and annual budgets with winery operational teams, leveraging strong working relationships to pinpoint opportunities to increase productivity and reduce costs
- Trained and mentored direct report, working with her to build strong business relationships and learn new systems.
- Worked closely with Corporate FP&A to create production/bottling costs, built a robust model that increased efficiency and accuracy between both groups
- SAP Super User for rollout of new financial system, trained operations team on the new system
Business Development Representative, Enterprise
Reflektive
San Francisco, CA
09.2017 - 02.2018
- Drove new opportunities through various prospecting activities and worked closely with a cross-functional team to create a multifaceted strategy that enabled Reflektive to penetrate large enterprise accounts.
Senior Financial Analyst, Real Estate
Gap Inc.
San Francisco, CA
01.2015 - 04.2017
- Financially evaluated real estate capital investments across all five Gap Inc. brands for a portfolio of 600+ stores, which generate 40% of Gap Inc.’s North American revenue.
- Focused on high-profile locations particularly within Manhattan and implemented a test strategy focused on productive small format stores.
- Managed entire real estate life cycle including lease renewals, financial valuation of potential sites, execution of store builds for $250M + in capital investments, and evaluation of store closures.
- Conducted due diligence, created 10-year cash flow analyses and analyzed post-investment performance metrics to mitigate financial risk and ensure that capital investments maximized ROI.
- Primary liaison for a cross-functional team that was internally recognized for its ability to troubleshoot complicated issues and quickly execute solutions.
- Shaped Old Navy’s five-year capital investment plan through the completion of a fleet analysis and development of a dynamic Market Planning Model.
Financial Associate
Silicon Valley Bank, Analytics
San Francisco, CA
08.2013 - 12.2014
- Delivered high quality, audit defensible equity valuations (409A) of 200+ early-stage, venture-backed companies in the energy and software sectors.
- Oversaw and trained a team focused on constructing valuation models, ensuring that the appropriate financial methodologies were employed and an accurate valuation was completed.
- Conducted due diligence for valuation assignments, including executive management interviews, business plan and company charter review, financial analysis, and industry research.
- Presented final valuation to clients utilizing models that incorporated Black-Scholes option pricing, discounted cash flow analyses, public company comparables, asset approach, and probability-weighted expected returns.
Financial Associate
Arcstone Partners
Denver, CO
07.2012 - 08.2013
- Executed financial valuations for 120+ private companies across multiple verticals and stages for this private valuation firm.
- Conducted 409A valuations, purchase price allocations, and fairness opinions.
- Created financial models utilizing discounted cash flow analyses, public comparable multiples, and option pricing models.
- Automated the valuation of early stage companies by utilizing VBA and Crystal Ball to create a Monte Carlo Simulation that outputted a value for a company’s common share price.
- Produced waterfall and breakpoint analysis, ensuring that the equity value was distributed to each equity class as per the Company’s Articles of Incorporation.
Financial Systems Associate
Teletech
Denver, CO
03.2008 - 08.2009
- Developed and maintained the Company’s Hyperion Essbase financial reporting system and internal website.
- Performed autonomously, learning how to program in three coding languages.
Education
MBA - Finance and International Business
University of Denver, Daniels College of Business
Denver, COBachelor of Arts - Economics, Business Administration
University of Colorado
Boulder, COSkills
- Strategic Planning
- SAP
- BlueRidge
- Capital IQ
- Financial Modeling
- Project Management
- Coding languages (VBA, CSS, HTML, MaxL)
- Microsoft Office (Excel, Word, PowerPoint)
Websites
Certification
CFA Level 1
Hobbies and Interests
Love to travel internationally, especially to remote locations where I can learn about new cultures. When not traveling, you will find me doing a wide variety of outdoor activities, hanging out with friends and chilling with my two dogs.
Timeline
Director Demand Planning
Breakthru Beverage
03.2023 - Current
Demand Planning Manager
Breakthru Beverage
12.2021 - 03.2023
Senior Financial Analyst, Go To Market
E&J Gallo Winery
06.2019 - 01.2021
Senior Financial Analyst, Winery Operations
E&J Gallo Winery
03.2018 - 06.2019
Business Development Representative, Enterprise
Reflektive
09.2017 - 02.2018
Senior Financial Analyst, Real Estate
Gap Inc.
01.2015 - 04.2017
Financial Associate
Silicon Valley Bank, Analytics
08.2013 - 12.2014
Financial Associate
Arcstone Partners
07.2012 - 08.2013
Financial Systems Associate
Teletech
03.2008 - 08.2009
MBA - Finance and International Business
University of Denver, Daniels College of Business
Bachelor of Arts - Economics, Business Administration
University of Colorado