Norberto Cabrera Martinez
Larkspur,CA
Summary
Strategic Account Executive with a strong track record of exceeding sales goals through consultative prospecting, relationship building, and data-driven marketing solutions. Experienced in selling integrated print, digital, and event sponsorships across high-reach media networks, while also leading freelance marketing initiatives across Google and Meta platforms. Known for identifying client objectives, developing tailored advertising strategies, and consistently delivering measurable revenue growth through full-cycle sales execution.
Overview
9
9
years of professional experience
Work History
Account Executive
The Press Democrat
Santa Rosa, California
05.2025 - Current
- Executed sales of print and digital ads by developing tailored campaigns for Press Democrat, Sonoma Index Tribune, Petaluma Argus Courier, North Bay Business Journal, and Sonoma Magazine.
- Managed client relationships to ensure satisfaction and retention.
- Developed marketing strategies for advertising solutions and campaigns.
- Prepared and delivered presentations to potential clients
- Negotiated contracts with clients to secure profitable agreements.
- Sold sponsorships into events, far exceeding sales goals, within the first three months of employment.
- Coordinated with internal departments to streamline project execution and delivery.
- Managed accounts by providing ongoing technical support after the sale was completed.
- Maintained accurate records of all sales activities using CRM software systems.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
Marketing & Sales Coordinator
Plaion Inc.
Larkspur, CA
03.2023 - Current
- Worked closely with marketing manager to plan out campaign strategies, time tables and execution.
- Conducted competitive research and analysis to support strategic marketing initiatives.
- Helped and assisted in the creation of ads, billboards, and online media activations.
- Developed internal and external marketing communication to support localized campaigns.
- Assisted in managing paid media agency through communication and asset delivery.
- Managed and organized local drives for thousands of assets.
- Edited video by adding graphics, titles, audio, and special effects. Created sizzle reels and cutdowns for the company.
- Developed market strategy presentations for global distribution.
- Coordinated vendors, timelines, and budgets for events.
- Created daily social media posts to build a robust brand presence on Twitter, Facebook, and Instagram.
- Executed strategies leading to over 100% increase in Instagram followers within three months
Freelance Marketer
Self-employeed
Novato
01.2023 - 05.2025
- Developed targeted marketing strategies for diverse client needs.
- Conducted market research to identify trends and opportunities.
- Created engaging content for social media platforms and websites.
- Managed digital advertising campaigns across various channels.
- Collaborated with clients to refine brand messaging and positioning.
- Analyzed campaign performance to optimize future marketing efforts.
- Delivered presentations to clients showcasing marketing solutions and recommendations.
- Clients include: Nima Construction, ShineTech Home Services, Fine Set Tile, Fine Edge Drywall, Sonitus USA, and more.
Associate Banker
Chase Bank
Mill Valley, CA
08.2021 - 02.2023
- Advised customers on bank products, services and financial planning options.
- Trained and coached less experienced team members in procedures, compliance standards and performance strategies
- Networked in community, obtained referrals from customers and used sales techniques such as cold calling to increase business.
- Managed escalations with polite service, knowledgeable support and unsurpassed professionalism to satisfy needs and protect bank reputation.
- Generated leads and developed sales funnels.
- Met or exceeded sales goals by promoting bank products and services in customer interactions.
- Ordered checks, placed stop payments and conducted additional special services for customers.
Project Coordinator
Maldonado Construction
Novato, CA
01.2017 - 08.2021
- Prioritized needs and delegated assignments to handle multiple projects simultaneously.
- Assessed, monitored and reported on work progression.
- Updated and distributed weekly project schedules and milestones.
- Set project goals with owners and team members.
- Analyzed data related to projects in order to identify areas for improvement or optimization opportunities.
- Entered data into spreadsheets using Microsoft Excel or other similar programs.
- Created presentations and proposals for prospective clients.
- Resolved customer complaints promptly and effectively.
Education
Bachelor of Science - Business Marketing
San Francisco State University
San Francisco12-2022
Skills
- Sales strategy development
- Data analysis and reporting
- Sales of products and services
- Brand development and messaging
- Marketing campaign management
- Digital marketing strategies
- Social media oversight
- Deadline execution
- Presentation skills in PowerPoint
- Excel proficiency
- Attention to detail
- Verbal and written communication
- Product promotion techniques
- Bilingual communication
- Client relations management
- CRM software expertise
- Account management skills
- Negotiation techniques
- Effective communication skills
- Customer relations management
Languages
Spanish
Professional
Timeline
Account Executive
The Press Democrat
05.2025 - Current
Marketing & Sales Coordinator
Plaion Inc.
03.2023 - Current
Freelance Marketer
Self-employeed
01.2023 - 05.2025
Associate Banker
Chase Bank
08.2021 - 02.2023
Project Coordinator
Maldonado Construction
01.2017 - 08.2021
Bachelor of Science - Business Marketing
San Francisco State University