Norka Collado
Orlando,FL
Summary
Accomplished Sales and Marketing professional skilled in cultivating long-term client relationships. Experienced in market research analysis, B2B and B2C sales, advertising, promotions, customer service, and project management.
Overview
28
28
years of professional experience
Work History
Account Manager
Cox Media Radio Group
Orlando, FL
08.2017 - Current
- Developed new business accounts in the Hispanic Market
- Managed the promotions team on branding campaigns for the station
- Organized and developed sales activity reports for the station
- Translated content from English to Spanish for Radio website
- Write scripts for radio commercials in Spanish
- Planned and organized station marketing events
Account Manager
NBC Universal- Telemundo31 Orlando
Orlando , Florida
12.2019 - 09.2024
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Developed new business across all NBC Universal Local OTT and digital platforms.
- Created comprehensive reports on account performance and presented them to senior management.
- Negotiated contracts with clients to maximize profitability.
- Conducted market research to identify potential customers.
- Analyzed client data and identified opportunities for growth.
- Managed multiple accounts simultaneously while meeting deadlines.
Vacation Sales Advisor
Hilton Worldwide- HGV
Orlando, FL
02.2016 - 07.2016
- Sell vacation packages to Hilton guests and Hilton Honors Members for multiple property locations
- Develop sales and marketing tactics for sales calls
- Develop sales reports for sales departments
Account Manager
ZGS Corporation-Telemundo
Orlando, FL
01.2014 - 02.2015
- Responsible for fostering and strengthening relationships with clients across all platforms including digital, resulting in new client sponsorship opportunities for the station
- Develop quarterly sales forecast for sales team and internal management
- Develop multi-platform programs across TV and events
- Managed a diverse list of direct clients, mid-sized and large agencies
Account Manager
NBC Universal- Telemundo47 NY
New York, NY
01.2001 - 01.2014
- Developed core business and garnered new business for the station
- Negotiated and grew annual deals with key local accounts
- Developed integrated segments for clients with local Telemundo 47 station show "Acceso Total"
- Collaborated with Marketing Director to enhance and identify B2B sponsorship opportunities for the station's yearly events
- Created and presented new business sales pitches
Research Manager
Univision Television Group- Galavision
New York, NY
01.1997 - 01.2001
- Analyzed ratings, created stories and ideas on successes to share with Account Managers and Senior Management to expand ad sales opportunities
- Developed effective sales presentations for Account Managers to help secure additional business for the network
- Staffed, trained and managed stations media research department
- Liaised with Programming Director to determine best program line-ups for the network on a national level based on extensive research analysis
- Strategized with the Marketing and Communications department in developing national marketing materials for affiliate and ad sales departments
Education
Bachelor of Business Administration - Marketing
Baruch College
New York, NYSkills
- Leadership/Communication skills
- Teamwork and Collaboration
- Sales Reporting
- New Business Development
- Expertise in the Hispanic Market
- Proficient in Word, Excel, PowerPoint
- Market Research and Analysis
- Strategic planning
- Expert Negotiator
- Client Relationship Management
- Self-motivated
Timeline
Account Manager
NBC Universal- Telemundo31 Orlando
12.2019 - 09.2024
Account Manager
Cox Media Radio Group
08.2017 - Current
Vacation Sales Advisor
Hilton Worldwide- HGV
02.2016 - 07.2016
Account Manager
ZGS Corporation-Telemundo
01.2014 - 02.2015
Account Manager
NBC Universal- Telemundo47 NY
01.2001 - 01.2014
Research Manager
Univision Television Group- Galavision
01.1997 - 01.2001
Bachelor of Business Administration - Marketing
Baruch College
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