NORMA BARRERA
Houston
Summary
Results-driven sales and brand development leader with 15+ years of experience in luxury skincare, cosmetics, fragrance, and professional beauty. Proven success in driving regional revenue growth, training and leading top-performing teams, building retailer partnerships, and expanding market presence for prestige brands. Expert in product education, account development, clienteling, and territory strategy.
Overview
21
21
years of professional experience
Work History
Skincare Product Sales Representative
Dr. Barbara Sturm
Houston
01.2022 - Current
- Represent and grow Dr. Barbara Sturm across Sephora, Saks Fifth Avenue, and Neiman Marcus
- Drive regional sell-through by educating store teams and clients on luxury skincare protocols
- Conduct advanced product trainings and in-store events to increase brand loyalty and sales
- Build and maintain strong partnerships with store leadership and key retail accounts
- Consistently exceed sales goals through consultative selling and VIP client management
Beauty Expert / Regional Trainer
Dyson
Houston
04.2018 - 02.2024
- Top-performing beauty sales leader across Sephora, Nordstrom, Neiman Marcus & Ulta
- Delivered high-impact demos, driving consistent regional sales growth
- Trained and onboarded new Beauty Experts across multiple locations
- Strengthened brand presence through education, data reporting, and event execution
- Recognized for professionalism, leadership, and exceeding revenue targets
Skin Care & Fragrance Specialist
Saks Fifth Avenue
Houston
04.2016 - 04.2018
- Specialist in luxury skincare (Rodial, Dr. Lancer, Tammy Fender, Erno Laszlo, Artis) and fragrance
- Promoted to Hermes Fragrance Specialist due to performance excellence
- Built and managed VIP clientele portfolios through personalized consultations
- Consistently exceeded monthly and quarterly line sales goals
- Managed inventory, counter presentation, and client follow-up programs
Counter Manager (Nordstrom Galleria)
Shiseido
Houston
11.2015 - 04.2016
- Led counter operations, sales planning, and team coaching
- Set and achieved quarterly, monthly, and daily revenue targets
- Organized events, trained staff, and managed inventory
- Built strong client relationships and consistently exceeded sales KPIs
Independent Sales Director
Mary Kay Cosmetics
01.2005 - 12.2012
- Built and led a successful sales organization, trained teams, managed inventory, marketing, and customer relations.
Beauty Advisor
Impulse Beauty | Estée Lauder
Education
Cosmetology License -
BL Beauty School
Houston, TXDiploma -
Westbury High School
Partial Coursework -
University of Houston Downtown
Skills
- Regional & Field Sales Leadership
- Account & Territory Development
- Luxury Skincare & Beauty Retail Partner Relations
- Education & Training Programs
- Product Launches
- Sales Forecasting & KPIs
- Clienteling & VIP Management
- Team Coaching
- Negotiation & Closing
- Event & Trade Marketing
- CRM & Reporting
Awards
- Mary Kay 'Court of Sharing' Award
- Multiple Top Sales Performer Rankings
- Promotion to Independent Sales Director
Timeline
Skincare Product Sales Representative
Dr. Barbara Sturm
01.2022 - Current
Beauty Expert / Regional Trainer
Dyson
04.2018 - 02.2024
Skin Care & Fragrance Specialist
Saks Fifth Avenue
04.2016 - 04.2018
Counter Manager (Nordstrom Galleria)
Shiseido
11.2015 - 04.2016
Independent Sales Director
Mary Kay Cosmetics
01.2005 - 12.2012
Beauty Advisor
Impulse Beauty | Estée Lauder
Cosmetology License -
BL Beauty School
Diploma -
Westbury High School
Partial Coursework -
University of Houston Downtown