NORMAN MARCANO
LEHIGH ACRES,FL
Summary
Result-driven and customer-focused car sales manager with 20 years of experience in the automotive industry. Proven track record of exceeding sales targets, developing effective sales strategies, and leading high-performing teams. Skilled in building strong customer relationships, negotiating deals, and maximizing dealership profitability. Strong leadership ability with exceptional communication and interpersonal skills.
Overview
25
25
years of professional experience
Work History
Finance Manager-Sales Consultant
Val Ward Cadillac
07.2024 - Current
- Lead the car finance department by assisting customers in obtaining financing options for vehicle purchases, including loans, leases, and refinancing.
- Work with dealerships to structure and finalize auto financing deals, ensuring favorable terms for both customers and the company.
- Educate customers on financing terms, interest rates, and payment schedules to ensure full understanding.
- Provide detailed product knowledge on a wide range of vehicles models, including features, specifications, and pricing.
- Deliver exceptional customer experiences through consultative selling techniques and thorough follow up.
Sales Manager
GREENACRES NISSAN
01.2021 - 12.2023
- Oversee and manage the sales team, including hiring, training, and performance evaluation
- Set sales goals, quotas, and targets for the team, and provide guidance and coaching to help them achieve objectives
- Develop and maintain a client database, following up on leads and prospects to drive sales
- Negotiate pricing and trade-in values, ensuring a win-win situation for both the dealership and the customer
- Successfully negotiate and close sales deals, consistently exceeding monthly sales targets
- Foster strong relationships with key customers and ensure high levels of customer satisfaction by resolving any issues or complaints promptly and effectively
- Implement effective inventory management strategies, resulting in reducing inventory turnover time and improving cash flow
- Oversee and manage all aspects of dealer trade operations, including sourcing vehicles, negotiating trade deals, and coordinating logistics
- Manage the lease return process, ensuring smooth and efficient returns and minimizing customer dissatisfaction
Sales Consultant
AL PACKER FORD
05.2022 - 03.2023
- Demonstrated exceptional customer service skills, ensuring a positive buying experience for customers throughout the sales process
- Conducted vehicle demonstrations and test drives, highlighting key features and benefits to generate customer interest and confidence
- Assisted customers in selecting the right vehicle based on their needs, budget, and preferences, utilizing product knowledge to make appropriate recommendations
Fleet Sales Manager
ED MORSE DELRAY
01.2017 - 12.2020
- Managed all facets of the fleet and broker sales process while assisting a monthly average of over 250 clients
- Persuasively negotiated terms with 50 plus brokers, to meet profit and unit goals
- Managed and scheduled an average of 30.5 vehicles per month that were delivered off site
Sales Manager
BALISE TOYOTA OF WARWICK
05.2012 - 12.2016
- Engaged customers to quickly identify needs, negotiated contracts and closed sales
- Trained the sales team in how to connect with customers and build long-term, productive relationships
- Worked closely with all sales personnel to assist with routine sales and handle advanced issues
- Established ambitious quotas and helped each team member implement a personalized plan to achieve targets
Business manager
CORAL SPRINGS AUTOMALL
06.2006 - 01.2011
- Provided service to customers and prospects seeking loans by providing right loan products that met their needs
- Developed and implemented strategies to drive sales growth, increase customer satisfaction, and maximize profitability
- Developed and maintained strong relationships with customers, ensuring repeat business and referrals
Motor Transportation Operator
USAF
12.2003 - 12.2006
- Managed database with details on transportation activities, accounts, and employee schedules
- Scheduled drivers on assigned routes to efficiently move and deliver materials
- Dispatched, operated and served all motor vehicles
Motor Transportation Operator
USMC- KANEOHE BAY, HI
06.1999 - 09.2003
- Monitored and directed the work of a skilled team in a fast-paced environment moving a wide range of materials each day
- Maintained operations in full compliance with internal and regulatory standards to protect team members and the business’ operations
- Coached, trained, and developed employees in company policies and compliance requirements
Education
High School - Student Scholar Athlete
MILFORD HIGH SCHOOL
Milford, MASummary of Qualifications
Summary of Qualifications:
● Extensive experience in managing and leading automotive sales teams, with a focus on
achieving sales targets and maximizing profitability.
● Strong knowledge of the automotive industry, including market trends, customer
preferences, and competitive landscape.
● Excellent leadership and mentoring skills, with a proven ability to motivate and inspire
sales professionals to achieve their best performances.
● Exceptional customer service skills and a track record of building and maintaining
long-term relationships with clients.
● Proficient in using CRM systems, sales software, and data analysis tools to drive sales
performance and make informed business decisions.
● Dealer Trade/Swap manager
● Fluent in English and Spanish
Training
- CPR and First Aid
- NewLife CPR
Timeline
Finance Manager-Sales Consultant
Val Ward Cadillac
07.2024 - Current
Sales Consultant
AL PACKER FORD
05.2022 - 03.2023
Sales Manager
GREENACRES NISSAN
01.2021 - 12.2023
Fleet Sales Manager
ED MORSE DELRAY
01.2017 - 12.2020
Sales Manager
BALISE TOYOTA OF WARWICK
05.2012 - 12.2016
Business manager
CORAL SPRINGS AUTOMALL
06.2006 - 01.2011
Motor Transportation Operator
USAF
12.2003 - 12.2006
Motor Transportation Operator
USMC- KANEOHE BAY, HI
06.1999 - 09.2003
High School - Student Scholar Athlete
MILFORD HIGH SCHOOL
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