Nikki Zuccarello

• Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities
• Developed a loyal customer base through personalized interactions, increasing repeat business and in-store visits
• Responded to customer concerns, working to significantly raise customer satisfaction
• Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays
• Rotated merchandise and displays to follow floorset parameters and feature new products and promotions
• Mentored new employees on company policies, procedures, and best practices
• Reconciled daily sales transactions, logging day-to-day revenue and individual associate sales statistics

• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise
• Built relationships with customers to encourage repeat business
• Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment
• Managed purchases, returns, exchanges, and refunds in accordance with store policy
• Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed

The Cypress Group is a boutique Investment Banking & Strategic Financial Advisory firm, specializing in mergers & acquisitions, divestitures, refranchising, and the financial evaluation of multi-unit concepts, largely in the restaurant and franchise industries. Due to the small size of the firm, I was able to get a first-hand look at how small businesses operate while learning numerous and varied skills in the process.

• Developed visually engaging marketing materials to support deal launches, processes, and closures
• Authored all press releases and the quarterly newsletter
• Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives
• Liaised with industry publications and assisted in writing quarterly articles analyzing business trends
• Developed and executed marketing plans for trade shows and other events to increase brand awareness
• Redesigned layout, maintained, and authored website content
• Co-authored Offering Memorandums, detailing business performance and attributes
• Assisted in building financial models, evaluating P&Ls, and analyzing performance statistics

• Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies
• Motivated and inspired team through strong store presence and leading by example
• Trained and held performance reviews with staff, focusing on team involvement and strategic planning
• Managed and motivated a high level of customer service
• Facilitated hiring and recruiting, actively attracting and attaining talent for the store
• Partnered with district and store manager to complete store planning
• Authored the weekly staff email
• Maintained business awareness, driving sales in order to achieve and succeed goals
• Managed all aspects of daily store operational controls
• Utilized sales reports to track and analyze business

• Full-time manager & key-holder
• Enhanced team performance by implementing effective training strategies and management techniques
• Enhanced supervisory and leadership abilities by working closely with supervisors
• Served as a mentor and resource for junior staff members by offering guidance, support, and encouragement in their professional development pursuits
• Increased customer satisfaction levels by consistently monitoring service quality and addressing concerns promptly
• Regularly contributed approximately 20% of overall store sales
• Created promotional photography and local product advertisements
• Created and maintained store's social media platforms
• Assisted in creating merchandising and seasonal in-store decorative displays