Summary
Overview
Work History
Education
Skills
Timeline
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Olivia Engstrom

Albuquerque,New Mexico

Summary

Dynamic social media and communications professional with a passion for marketing, content creation, and analytics. Proven track record of growing TikTok following to 131k+ and partnering with top brands like Eddie Bauer. Skilled in developing compelling marketing videos and leveraging data-driven insights to drive engagement and brand success. Eager to bring creativity and expertise to a corporate communications role.

Overview

1
1
year of professional experience

Work History

Eddie Bauer Partner- 131k+ TikTok Followers

Self Employed Web
Albuquerque, NM
02.2024 - Current
  • Created promotional campaigns to drive sales of new products or services.
  • Developed content strategy to increase social media followers and engagement.
  • Monitored analytics and metrics to evaluate the performance of campaigns.
  • Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
  • Brainstormed ideas for new video concepts and stories.
  • Coordinated with graphic designers to create visuals for posts.

Administrator - Business Operations

US Eagle Federal Credit Union
Albuquerque , NM
03.2023 - Current
  • Analyzed key metrics to measure the success of campaigns on a regular basis.
  • Conducted competitor analysis to stay ahead of industry trends and best practices.
  • Identified opportunities for new partnerships or collaborations with other brands or organizations.
  • Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
  • Assisted in organizing events such as webinars, conferences, tradeshows.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Compiled research materials such as text, images and sound files for video projects.
  • Managed social media campaigns for promotional videos.
  • Created storyboards and scripts for video projects.
  • Developed creative concepts and approaches to video production.
  • Created custom WordPress themes for client websites.
  • Managed social media accounts dedicated to fundraising campaigns with timely updates.
  • Analyzed financial records to ensure accuracy of donation tracking system.

Education

Bachelor of Arts - Economics & Minor in Business

University of Southern Maine
Portland, ME
05-2020

Skills

  • Marketing knowledge
  • Customer Relationship Building
  • Operations Management
  • Marketing
  • Performance Analysis
  • Contract Review and Negotiation
  • Analytical Thinking

Timeline

Eddie Bauer Partner- 131k+ TikTok Followers

Self Employed Web
02.2024 - Current

Administrator - Business Operations

US Eagle Federal Credit Union
03.2023 - Current

Bachelor of Arts - Economics & Minor in Business

University of Southern Maine

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Olivia Engstrom