Olivia Engstrom
Albuquerque,New Mexico
Summary
Dynamic social media and communications professional with a passion for marketing, content creation, and analytics. Proven track record of growing TikTok following to 131k+ and partnering with top brands like Eddie Bauer. Skilled in developing compelling marketing videos and leveraging data-driven insights to drive engagement and brand success. Eager to bring creativity and expertise to a corporate communications role.
Overview
1
1
year of professional experience
Work History
Eddie Bauer Partner- 131k+ TikTok Followers
Self Employed Web
Albuquerque, NM
02.2024 - Current
- Created promotional campaigns to drive sales of new products or services.
- Developed content strategy to increase social media followers and engagement.
- Monitored analytics and metrics to evaluate the performance of campaigns.
- Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
- Brainstormed ideas for new video concepts and stories.
- Coordinated with graphic designers to create visuals for posts.
Administrator - Business Operations
US Eagle Federal Credit Union
Albuquerque , NM
03.2023 - Current
- Analyzed key metrics to measure the success of campaigns on a regular basis.
- Conducted competitor analysis to stay ahead of industry trends and best practices.
- Identified opportunities for new partnerships or collaborations with other brands or organizations.
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
- Assisted in organizing events such as webinars, conferences, tradeshows.
- Supported SEO initiatives to improve content, keywords, and branding.
- Compiled research materials such as text, images and sound files for video projects.
- Managed social media campaigns for promotional videos.
- Created storyboards and scripts for video projects.
- Developed creative concepts and approaches to video production.
- Created custom WordPress themes for client websites.
- Managed social media accounts dedicated to fundraising campaigns with timely updates.
- Analyzed financial records to ensure accuracy of donation tracking system.
Education
Bachelor of Arts - Economics & Minor in Business
University of Southern Maine
Portland, ME05-2020
Skills
- Marketing knowledge
- Customer Relationship Building
- Operations Management
- Marketing
- Performance Analysis
- Contract Review and Negotiation
- Analytical Thinking
Timeline
Eddie Bauer Partner- 131k+ TikTok Followers
Self Employed Web
02.2024 - Current
Administrator - Business Operations
US Eagle Federal Credit Union
03.2023 - Current
Bachelor of Arts - Economics & Minor in Business
University of Southern Maine
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