Andrew Kappler
Butler,,PA
Summary
Dynamic and goal-oriented General Manager with extensive experience in the automotive sales industry. Committed to leading a team of motivated, like-minded professionals to achieve and surpass both annual and quarterly sales goals. Skilled in customer-centric sales strategies that prioritize client needs, while maintaining and enhancing dealership performance. Known for fostering a driven, high-performance work culture that builds customer loyalty and drives revenue growth.
Overview
15
15
years of professional experience
Work History
General Sales Manager
Baglier Mazda
Butler, PA
04.2015 - Current
- Drives maximum OEM gross sales for all departments, focusing on new Mazda inventory
- Implemented vAuto, iRecon, and AutomotiveMastermind software for sustainable growth, customer retention, and private incentives
- Integrated CDK Roadster to enhance consumer shopping efficiency and introduced e-contracting via RouteOne and DealerTrack
- Launched e-sign for F&I to reduce errors and accelerate delivery times
- Achieved YoY sales increases: 8-15% in new Mazdas, 10-13% in used vehicles
- Leads a team of 15 sales employees, overseeing onboarding, daily operations, and goals
- Onboards new salespeople
- Reduced reconditioning and market-ready timeline to under 24 hours; frontline-ready in 3-5 days
- Trained F&I team on streamlined processes and customer-first approach
New and Used Sales Manager
Baglier Mazda
Butler, PA
06.2015 - 10.2017
- Modernized sales and finance protocols, boosting profits through strategic monetary and communication goals
- Optimized and added Mazda inventory based on local consumer data and handled trade-ins and used car acquisitions
- Implemented CRM and VinSolutions for improved customer relationship management
- Developed and launched digital marketing strategies to increase dealership visibility
- Ensured Mazda compliance through adherence to co-op guidelines
- Enhanced dealership culture by fostering a teamwork-driven environment
Used Car Manager
Mikan Motor
Butler, PA
04.2010 - 03.2015
- Boosted new and used car sales through strategic trade acquisitions
- Expanded online and virtual retail presence for sales and parts departments, enhancing fixed operations
- Helped lead targeted digital marketing campaigns based on local consumer shopping insights
Skills
- Marketing and advertising strategy
- Sales planning and implementation
- Sales operations
- Goal attainment
- Sales analytics
- Profitability improvement
- Revenue growth management
- Leadership and team building
- Customer service and retention
Timeline
New and Used Sales Manager
Baglier Mazda
06.2015 - 10.2017
General Sales Manager
Baglier Mazda
04.2015 - Current
Used Car Manager
Mikan Motor
04.2010 - 03.2015