Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Hi, I’m
Olivia Pietrolungo
Duncansville,PA
Summary
Overview
8
years of professional experience
Work History
Impact Truck Service
Social Media Manager
03.2024 - Current
Job overview
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Managed editorial calendars and rescheduled PR events and meetings.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Cultivated strong corporate image and identity with clear branding.
Curry Supply Co.
Marketing Coordinator
07.2023 - Current
Job overview
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Answered general marketing department inquiries by email, phone, and mail.
- Tracked and reported on marketing campaign responses.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Planned and executed internal and external marketing events.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Organized logistics for marketing strategy meetings.
- Wrote and distributed press releases to increase brand visibility.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
The Blairmont Club
Server/ Bartender
02.2023 - 07.2023
Job overview
- Used slow periods to restock supplies, ice, trays, and delivery bags.
- Cultivated warm relationships with regular customers.
- Supervised set up of banquet food stations and coordinated service to multiple dining areas.
- Explained menu items and suggested appropriate options for food allergy concerns.
- Upsold high-profit items to enhance sales numbers.
Zach's Sports and Spirits
Waitress/ Bartender
05.2021 - 03.2023
Job overview
- Used cash registers and credit card machines to cash out customers.
- Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
- Answered customers' questions, recommended items, and recorded order information.
- Printed dining checks with total due, collected payment and offered receipts to complete transactions.
- Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
- Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
Dick's Sporting Goods
Footwear Sales Associate
07.2020 - 07.2021
Job overview
- Greeted and offered sales assistance to every customer upon entry into store.
- Created attractive merchandise displays throughout store.
- Educated customers on personalized shoe options based on activity level, style preferences and foot type.
- Maintained accurate knowledge of new products and services based on changing market trends.
- Serviced multiple customers at once, multi-tasked and enthusiastically handled special projects.
The Casino at Lakemont
Waitstaff/ Secretary/ Co-op
07.2016 - 09.2020
Job overview
- Learned all aspects of food handling, set up, event planning, and lead team through event start to finish
- Managed event contracts, including estimates, event profiles and post-event summaries
- Assigned tasks to crew before, during, and after event.
- Answered multi-line phone system and enthusiastically greeted callers.
Education
Saint Francis University (SFU)Loretto, PA
Bachelor of Science in Marketing & Management
05.2023
University Overview
- Honors: Dean’s List for 1 semester (Spring 2020)
- GPA: 3.0
Skills
- Microsoft (Office, Word, Excel, PowerPoint)
- Social Media Management (Instagram, Snapchat, Facebook, Twitter)
- Salesforce Meta Business Suite
- Adobe (Photoshop, Illustrator, Lightroom)
- Capcut Video Editing
- Photo and Video Editing
- Effective Organization
- Post Optimization
- Digital Media
- Content Creation
- Market Research
- Social Media Strategy
Accomplishments
Accomplishments
- Alpha Phi Omega, President, National Fraternity (Co-ed) - 2021
- Interfraternity Council (IFC), Secretary - 2022
- Accounting Club - 2021
Projects
Projects
National Sales Meeting, Talking Stick Resort, AZ, 08/2023, 12/2023, Planning and Execution of National Sales Meeting, Picking out menus, planning events at various venues, and creation of daily schedule, Work with various vendors to plan their presentation time and location, Make reservations for both internal and external staff Ax’d Up, Ebensburg, PA, 01/2023, Present, Group Project for Marketing Seminar class, Conduct research on their target market and evaluate environmental factors, Identify different trends and provide suggestions on how to improve business overall, Identify competitors and create a strategy for success, Provide the company with assumed projections for the axe throwing industry, Create a positioning statement and tag line Five Star Powersports, Altoona, PA, 08/2022, 11/2022, Group Project for Advertising class, Conduct research on company demographics and create various visual advertisements, Create an Instagram advertisement and slogan, Create a storybook and radio advertisement Alpha Phi Omega, Saint Francis University, 04/2021, 11/2022, Social Media Page, Engage and recruit new members, managing membership programming and requirements, Serve as point of contact for all parties that work with the chapter, including campus administration, National Office, chapter members and other groups, Publish social media content to a variety of platforms and interacted with their communities and audiences Steel City Axe, Johnstown, PA, 08/2021, 11/2021, Group project for Marketing Research class, Crafted S.W.O.T. Analysis, Prepared marketing and action plans and marketing research profile, Researched new opportunities to help expand business, Directed focus groups with differing backgroundsTimeline
Social Media Manager
Impact Truck Service
03.2024 - Current
Marketing Coordinator
Curry Supply Co.
07.2023 - Current
Server/ Bartender
The Blairmont Club
02.2023 - 07.2023
Waitress/ Bartender
Zach's Sports and Spirits
05.2021 - 03.2023
Footwear Sales Associate
Dick's Sporting Goods
07.2020 - 07.2021
Waitstaff/ Secretary/ Co-op
The Casino at Lakemont
07.2016 - 09.2020
Saint Francis University (SFU)
Bachelor of Science in Marketing & Management
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