Olivia Torres
Westfield
Summary
Successful Copywriter with 5+ years of converting casual browsers into loyal customers. Extensive experience in developing, editing, and optimizing content for diverse audiences and platforms. Strong focus on team collaboration and achieving results, with flexibility to adapt to changing project needs. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Copywriter | Content Specialist
Westfield State University
03.2023 - Current
- Write and edit educational and campaign-based materials for both digital and print formats, including mailers, brochures, emergency communications, short- and long-form blog content, newsletters, reports, and presentation decks.
- Collaborate with senior leadership, internal teams, and creatives to develop messaging rooted in institutional and public health goals.
- Support live event content development including speaker materials, program scripts, and post-event summaries.
Web Copywriter (Remote, Contract)
Beyond Indigo Pets
09.2022 - 06.2023
- Translated clinical veterinary information into approachable, accurate copy for client websites, social media, and education tools.
- Partnered with designers and strategy leads to deliver content aligned with medical accuracy and storytelling goals.
- Produced SEO- and audience-optimized materials, incorporating up-to-date research and scientific sourcing.
Commercial Copywriter (Remote, Contract)
Moss Real Estate Marketing
01.2021 - 01.2022
- Developed branded messaging for digital and print, including social captions, landing pages, and newsletters.
- Ensured tone consistency and content clarity for client portfolios ranging from luxury real estate to local retail.
- Adapted long-form content into bite-sized, platform-optimized social and email assets.
Education
Bachelor of Arts - English
Westfield State University
Westfield, MA01-2019
Associate of Arts - Creative Writing
Holyoke Community College
Holyoke, MA01-2016
Skills
- Copywriting, editing, proofreading
- Content development
- Cross-functional collaboration (Client Services, Creative, Digital)
- Stakeholder engagement
- SEO
- Email marketing
- Call-to-action crafting
- Content development
- SEO strategies
- Multimedia content creation
- Copywriting, editing, and review
- Brand messaging
Accomplishments
- Wrote and published various press releases and newsletters that were picked up by external news and business websites.
- Singularly spearheaded copy and content production of Westfield State University's online campus tour.
- Led the University's website AI chatbot program by collaborating with partners and cross-channeled departments across campus.
- Ghostwrote for a variety of clients based on freelance contracts, including short- and long-form blog posts, articles, advertisement materials, web pages, as well as a polished, thriller/crime mystery novel.
Affiliations
- Sigma Tau Delta Member (National English Society)
- Certified Peer Specialist
- Trained Human Resources Officer
Languages
English
Native or Bilingual
Certification
- Certified Peer Specialist – Health & Education Communication
- Center for Human Development – Springfield, MA
- July 2019 – July 2020
- Communicated sensitive mental health and financial resources to a diverse client base.
- Developed trust-based messaging and educational materials to support community programs.
Interests
- Creative Writing
- Personal Development and Self-Improvement
- Passionate about balancing physical health with mental and emotional wellness
Sigma Tau Delta Member
Was inducted into the society in 2017 for my excellent GPA and prose production.
Timeline
Copywriter | Content Specialist
Westfield State University
03.2023 - Current
Web Copywriter (Remote, Contract)
Beyond Indigo Pets
09.2022 - 06.2023
Commercial Copywriter (Remote, Contract)
Moss Real Estate Marketing
01.2021 - 01.2022
Bachelor of Arts - English
Westfield State University
Associate of Arts - Creative Writing
Holyoke Community College
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