OMAR KHAN
Plainview
Summary
A multi-award-winning social strategist and creative storyteller with 12+ years of experience transforming complex brand and business goals into high-impact social campaigns. My work has driven brand relevance, audience engagement, and measurable ROI for some of the most iconic global brands.
Overview
11
11
years of professional experience
Work History
Director, Social Strategy
Ogilvy
02.2022 - Current
- Lead the ideation and execution of consumer-facing social marketing programs that translate business objectives into compelling content across Meta, TikTok, YouTube, and X.
- Concept and produce multi-format, social-first storytelling content that connects with audiences in authentic, culturally relevant ways and drives earned conversations.
- Collaborate cross-functionally with internal and external partners—PR, creative, communications, legal, product and media—to build integrated social programs that scale ideas into full campaigns or programmatic series.
- Leveraged social listening data to develop insights and creative briefs designed to resonate with a diverse set of audiences.
Associate Director, Creative Strategy
Ogilvy
12.2020 - 02.2022
- Partnered with cross-functional disciplines including PR, media, creative, and product to turn creative ideas into social-first integrated campaigns.
- Designed and implemented measurement frameworks and performance recaps inclusive of paid/organic content performance, creative optimization insights, social listening, community management highlights.
Senior Creative Strategist
Ogilvy
05.2017 - 12.2020
- Led the development of social strategy and creative that aligned with brand objectives and KPIs through the analysis of cultural, market, media, and community trends.
- Developed integrated social marketing campaigns inclusive of multi-step users journeys to target and convert developers for IBM.
- Identified and managed developer influencers for several develop-focused campaigns with IBM.
Senior Creative Strategist
Havas Worldwide
07.2016 - 05.2017
- Strategic and creative development of social-first campaigns around key selling seasons.
- Coordinated with clients’ internal social media teams to develop brand tone-of-voice, visual guidelines, and a crisis response framework.
Social Strategist / Community Manager
Havas Worldwide
02.2014 - 06.2016
- Developed and executed #AllTreesAreBeautiful, an award-winning real-time social media crisis response strategy for Reese’s brand that generated over 1 billion earned impressions.
- Spearheaded the development of the Reese’s 2016 March Madness campaign, which, according to Adweek, topped all brands in terms of buzz around the tournament.
Education
Professional Certificate - Digital Media Marketing
New York University
01.2013
Bachelor of Art - Psychology
Binghamton University, State University of New York
01.2007
Awards
- Cannes Silver Lion: Digital & Social Response & Real-Time Activity
- One Show Gold Pencil: Craft Response and Real-Time Strategy
- One Show Bronze Pencil: Branded Social Campaign
- Webby’s: Best Use of Social Media
- New York Festival: 2nd Prize Award: Digital Communications: Viral
- Golden Award of Montreux: Best Use of Social Media
- In2 Sabre Award: Social Media & Community Management Real-Time Engagement
- Shorty Awards: Gold Honor Healthcare and Pharma
Accomplishments
Cannes Silver Lion: Digital & Social Response & Real-Time Activity; One Show Gold Pencil: Craft Response and Real-Time Strategy; One Show Bronze Pencil: Branded Social Campaign; Webby’s: Best Use of Social Media; New York Festival: 2nd Prize Award: Digital Communications: Viral; Golden Award of Montreux: Best Use of Social Media; in2 Sabre Award: Social Media & Community Management Real-Time Engagement; Shorty Awards: Gold Honor Healthcare and Pharma
Timeline
Director, Social Strategy
Ogilvy
02.2022 - Current
Associate Director, Creative Strategy
Ogilvy
12.2020 - 02.2022
Senior Creative Strategist
Ogilvy
05.2017 - 12.2020
Senior Creative Strategist
Havas Worldwide
07.2016 - 05.2017
Social Strategist / Community Manager
Havas Worldwide
02.2014 - 06.2016
Professional Certificate - Digital Media Marketing
New York University
Bachelor of Art - Psychology
Binghamton University, State University of New York
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