Omar Pasha Zahid
Roseville,CA
Summary
Results-driven sales and operations leader with 8+ years of experience driving revenue growth, building business relationships, and managing high-performing teams. Proven track record of developing local B2B sales programs, improving customer acquisition, and increasing repeat business. Skilled in marketing strategy, account management, and data-driven decision making.
Overview
8
8
years of professional experience
Work History
Director of Operations
Nevada Foods Group (Blaze Pizza & El Pollo Loco Franchisee)
01.2021 - 01.2024
- Managed sales and operations for 4 franchise locations generating $7.8M annually.
- Built a local catering program that generated $5,500 in new monthly sales by cultivating B2B partnerships.
- Launched social media campaigns ($45K budget) increasing online orders by 13%.
- Designed promotions with $30K annual marketing budget, boosting weekend sales by 14%.
- Strengthened community engagement through fundraisers, sponsorships, and partnerships with schools and nonprofits.
Operations Manager
Plaza Foods Group (El Pollo Loco Multi-Unit Franchisee)
01.2020 - 01.2021
- Oversaw sales and operations for 2 units generating $5.4M annually.
- Increased catering sales by 17% and lunch sales by 7.6% through targeted local marketing.
- Improved guest satisfaction scores by 18% by implementing service-focused training and rapid issue resolution.
- Implemented cross-training to improve sales floor coverage and customer service.
General Manager
El Pollo Loco
01.2017 - 01.2019
- Managed all sales and operations for $2.6M location.
- Increased customer satisfaction by developing a fast, high-quality service model.
- Promoted staff into leadership roles, reducing turnover and improving service consistency.
- Led local marketing efforts targeting nearby businesses.
Assistant Manager
El Pollo Loco
01.2016 - 01.2017
- Managed daily operations and ensured high customer service standards.
- Assisted with hiring and training, maintaining an engaged, service-focused team.
Skills
- B2B Sales and Account Management
- Local Marketing and Promotions
- Customer Acquisition and Retention
- Team Leadership and Coaching
- CRM Tools (Salesforce, Google Ads, Facebook Ads)
- Data Analysis and Reporting (Excel, Power BI, Google Analytics)
Languages
English (native), Urdu, Hindi, Punjabi
Timeline
Director of Operations
Nevada Foods Group (Blaze Pizza & El Pollo Loco Franchisee)
01.2021 - 01.2024
Operations Manager
Plaza Foods Group (El Pollo Loco Multi-Unit Franchisee)
01.2020 - 01.2021
General Manager
El Pollo Loco
01.2017 - 01.2019
Assistant Manager
El Pollo Loco
01.2016 - 01.2017
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