OMOWUNMI MUMUNI
Ellicott City,MD
Summary
Seasoned Marketing professional with over 10 years of experience in brand building and management. Proven track record of creating and delivering strategic campaigns founded on data-driven insights for all marketing activities. Seeking a challenging role in a dynamic organization where I can utilize my skills to contribute to the success of the company.
Overview
14
14
years of professional experience
Work History
Marketing Performance Specialist
MileOne Autogroup
11.2021 - Current
- Generate and execute integrated traditional and digital marketing campaigns as require by brand
- Develop new strategic directions to synergize cross-platform digital offerings that accentuate brands unique selling points, referencing analysis and insights from past campaign performance
- Collaborate with cross-functional teams to ensure consistent themed messaging across all touch points
- Leverage automated workflow and personalized messaging to enhance monthly email and website campaigns, creating effective buyer’s journey that nurture leads and improves customer satisfaction
- Create campaign audience specifications, marketing lists and update website templates for over 40 dealerships
- Optimize website campaign with appropriate keywords, CTAs, and landing pages to encourage repeat visits and ultimately increased conversion, while ensuring compliance with necessary disclaimers
- Evaluate campaign performance metrics with analytical and reporting tools to monitor KPIs, generate insight and make recommendations to enhance performance and growth
Marketing Coordinator
Environ-Civil Engineering Ltd
10.2020 - 11.2021
- Coordinated marketing activities to increase corporate presence and visibility
- Created proposals in response to RFPs, RFQs, and RFIs that won new contracts within 6 months
- Assisted with business development and project management strategies to ensure quality implementation, project deliverables, and coordinated milestones
- Liaised with sub-contractors, external vendors, and regulatory bodies for compliance
- Prepared weekly/monthly reports and project status updates
Marketing Communications Manager
Marketrat NG
07.2014 - 03.2020
- Created and implemented operational strategies that consistently built consumer satisfaction, employee loyalty and subsequent business growth
- Rebranded and coordinated new product launch event and executed traditional and digital marketing campaign strategies that gained instant market penetration
- Ensured effective execution of clients’ projects profitably by liaising with external vendors, government agencies and regulatory bodies
- Generated immediate convertible leads, aided by effective consumer journey plan that achieved 10% market penetration and significant market visibility and growth within one year
- Enhanced projects productivity and performance by evaluating KPIs and field audit report in specific locations
Project Coordinator
HDI Youth Marketeers
02.2009 - 06.2014
- Led business development and planning, created, and executed concepts and platforms that won over new businesses across Africa regions namely: East and West Africa
- Developed strategic campaign that taught teens and pre-teens on hygiene, cleanliness, and puberty
- Worked with project director executed project plans by recruiting, training and managing project team members simultaneously across locations
- Planned, sourced, and coordinated activities and logistics to launch HDI Youth Marketeers in Ghana and Kenya
- Achieved average audience reach of 750,000 per year, consistently for 4 years in each location
- Ensured campaign success through quality deliveries by deadline, consistent audit and evaluation for excellent performance and increased bottom-line
- Coordinated budgets with the finance department, and ensured successful negotiation with clients, while maintaining minimum of 30% internal profit margin
Education
Certificate - Digital Marketing Pro - Marketing
Digital Marketing Institute (DMI)
Ireland, WV09.2021
Certificate – Professional Certified Marketer (PCM) - Marketing
American Marketing Association
Chicago, IL09.2021
Diploma - Marketing and Advertising Communications
Red And Yellow School of Advertising
South Africa03.2012
Bachelor of Science - Marketing
Lagos State University
Nigeria10.2012
Skills
- Marketing Strategy
- Email Marketing and Automation
- Website Optimization
- Google Analytics
- Project Management
- SEO & PPC Strategies
- Social Media Marketing
- Display & YouTube Advertising
- Content Creation
Timeline
Marketing Performance Specialist
MileOne Autogroup
11.2021 - Current
Marketing Coordinator
Environ-Civil Engineering Ltd
10.2020 - 11.2021
Marketing Communications Manager
Marketrat NG
07.2014 - 03.2020
Project Coordinator
HDI Youth Marketeers
02.2009 - 06.2014
Certificate - Digital Marketing Pro - Marketing
Digital Marketing Institute (DMI)
Certificate – Professional Certified Marketer (PCM) - Marketing
American Marketing Association
Diploma - Marketing and Advertising Communications
Red And Yellow School of Advertising
Bachelor of Science - Marketing
Lagos State University
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