Accomplished leader with extensive experience in operations and business development. Known for driving revenue growth, enhancing brand visibility, and implementing effective operational frameworks to support strategic initiatives.
Overview
16
16
years of professional experience
Work History
Assistant General Manager
Equinox
Miami, US
11.2023 - Current
Drove 15% year-over-year revenue growth across four departments: Spa, Retail, Maintenance, and Front Desk.
Implemented luxury wellness initiatives, including events and activations, resulting in member satisfaction scores exceeding 95%.
Analyzed sales data to identify trends and opportunities for growth.
Conducted regular performance evaluations for employees to ensure quality standards were maintained.
Co-Founder / Strategic Partnerships Lead
Clandestinemood
Miami, US
01.2020 - 11.2023
Co-founded and scaled Clandestinemood into a global lifestyle and wellness brand.
Secured partnerships with Adidas, Nike, Alo Yoga, and Lululemon to enhance brand visibility.
Increased sales by 400% through targeted business development initiatives.
Built a community of over 45,000 email subscribers and 200 active members in a women-only membership program.
Business Development & Club Licensing Manager
Royal Spanish Football Association (RFEF)
Madrid, Spain
03.2013 - 11.2020
Led sports business growth programs, increasing club compliance and operational performance by 25% and generating €2M+ annual revenue.
Managed sponsorship initiatives, achieving 15% YoY growth in partner revenue.
Developed operational frameworks to support strategic decisions and cross-team accountability.
Financial Auditor / Consultant
PricewaterhouseCoopers (PwC)
Madrid, Spain
01.2010 - 03.2013
Conducted audits and financial analyses for multinational clients, ensuring compliance and supporting strategic business decisions.
Education
Master of Arts - Football Management
Université De Lausanne
Switzerland
01.2016
Graduate Certificate - Marketing Management
Colorado State University Online
Remote
01.2021
Master’s - Sports Facilities Management
International Centre For Sports Studies (CIES)
Madrid
01.2015
BBA - Accounting & International Marketing
Universidad Carlos III De Madrid
Madrid
07-2009
Intercultural Management & Financial Markets -
ZHAW School of Management and Law
Switzerland
01.2009
Skills
Strategic partnerships and sponsorships
Brand growth and revenue
Operations leadership
Event activations
B2B development
Team leadership
Market awareness and trends
Advanced Microsoft Office
SAP expertise
Salesforce proficiency
WooCommerce management
Canva design skills
Database management
Accomplishments
Drove 15% YoY revenue growth at Equinox while leading 4 departments and 50+ staff.
Co-founded and scaled Clandestinemood into an international lifestyle and wellness brand, securing partnerships with Adidas, Nike, Alo Yoga, and Lululemon.
Built and grew a community of 45k+ email subscribers and 200+ active members through a women-only membership program.
Led sports business growth programs at RFEF, increasing club compliance and operational performance by 25% and generating €2M+ annual revenue.
Secured 6-figure sponsorship deals and high-ROI partnerships across sports, wellness, and lifestyle sectors.
Transportation Manager & IT Generalist at Florida International University, MMCTransportation Manager & IT Generalist at Florida International University, MMC