Paige Ryan
New York,NY
Summary
I currently work as an Account Executive at Powers PR, where I focus on media outreach across all aspects of the CPG space. I am a graduate of the University of Colorado, Boulder with a bachelor's degree in Marketing. Throughout the experiences that I have had, I developed a passion for media and communications, as well as marketing in the media field. Through my development of media and influencer relations, I have secured a diverse array of skills that has helped me grow in my current role. Working across F&B, lifestyle, beauty, and fashion, I am very well-versed in all aspects of the PR landscape.
Overview
4
4
years of professional experience
Work History
Account Executive
Powers PR
11.2023 - Current
- Pitched editors for story consideration and secured product placements and ongoing coverage on behalf of clients
- Forged and maintained relationships with key media and influencers
- Supported and managed team members on brand launches, media events and influencer campaigns
- Maintained strong understanding of social media and influencer current events and cultural moments
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication
Junior Account Executive
Powers PR
05.2023 - 11.2023
- Developed compelling and creative pitches that effectively communicated product benefits and brand storytelling to editors
- Researched identified and engaged with new influencers and media to grow brand awareness for clients
- Assisted account executives with daily tasks, streamlining processes and improving overall team efficiency
- Built strong relationships with clients, leading to increased trust and repeat business
Junior Account Executive
Autumn Communications
09.2022 - 05.2023
- Crafted creative pitches to secure meaningful media coverage in both round up and feature articles
- Built strong communication skills with clients such as Chamberlain Coffee, Instacart and Grillo's Pickles
- Developed leadership and management skills by leading the internship program, as well as being a mentor.
Account Coordinator
Autumn Communications
10.2021 - 09.2022
- Supported overall account & client relations by scheduling weekly meetings sending and creating call agendas, and taking recap notes
- Developed media lists, briefing documents, and media prep material for clients
- Lead influencer programs to secure organic social media posts
Event Production Freelancer
Modern Luxury
05.2021 - 10.2021
- Organized, planned, and managed events for the company's Manhattan and Hamptons market
- Assisted with influencer outreach for these events
- Led private events for brands such as Hublot, Longines, and Christofle.
Public Relations Intern
Alise Collective
05.2020 - 10.2020
- Leveraged influencer relation skills by working alongside Dria Murphy, a NYC based influencer
- Created and tailored Instagram posts and Pinterest boards for all brands
- Researched and connected with nano, micro, and macro influencers for client partnerships.
Public Relations and Influencer Outreach Intern
Power Digital Marketing
05.2021 - 08.2021
- Interned with the Public Relations and Influencer Outreach department at a top digital marketing agency
- Gained experience reaching out to influencers and coordinating sample sends for clients such as Kashi, Seapoint Farms, Acid League, and Base Culture
- Wrote and organized captivating pitches that were sent to editors for media outreach.
Education
Bachelor of Science in Business Administration With An Emphasis in Marketing -
University Of Colorado At Boulder - Leeds School of Business
05.2021
Skills
- Media Pitching
- Digital Marketing
- Creative Brainstorming
- Client Relations
- Media Relations
- Event Development
Timeline
Account Executive
Powers PR
11.2023 - Current
Junior Account Executive
Powers PR
05.2023 - 11.2023
Junior Account Executive
Autumn Communications
09.2022 - 05.2023
Account Coordinator
Autumn Communications
10.2021 - 09.2022
Event Production Freelancer
Modern Luxury
05.2021 - 10.2021
Public Relations and Influencer Outreach Intern
Power Digital Marketing
05.2021 - 08.2021
Public Relations Intern
Alise Collective
05.2020 - 10.2020
Bachelor of Science in Business Administration With An Emphasis in Marketing -
University Of Colorado At Boulder - Leeds School of Business
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