Paige Unger
CT
Summary
Accomplished lifecycle and product marketing leader with proven track record shaping innovative strategies to launch and elevate brand awareness, drive customer acquisition and retention, and enable sustainable revenue growth. Expertise in lifecycle marketing, CRM and optimizing the customer journey for startup and technology-enabled companies targeting B2B and B2C/D2C channels, creating bold value propositions, compelling messaging, and customer-focused content. Leverage data-driven approach to define product marketing strategy, customer segments, conduct A/B testing, and continuously refine content to maximize market differentiation, increase conversion, loyalty and retention. Looking to re-enter the workforce in operator role after family leave sabbatical and some strategic consulting projects.
Overview
16
16
years of professional experience
Work History
Director of Lifecycle Engagement
Bold
08.2025 - Current
Marketing Consultant
Ladders
01.2024 - Current
- Overseeing migration to new email service provider, creation of new email marketing journeys and optimization of user experience to increase conversion and LTV.
- Launching new product position and outbound/inbound sales strategy.
- Focus on marketing/sales growth for subscription job board.
VP of Marketing
Career.io
New York, NY
01.2018 - 09.2022
- Promoted to oversee all marketing efforts and manage team of direct reports and contractors.
- Steered marketing strategy to elevate core brands—TopResume, TopCV, TopInterview, ZipJob, and Career.io.
- Built and led team of eight direct reports and multiple contractors.
- Collaborated closely with cross-functional teams from product, technology, data, and business intelligence to coordinate roadmaps and drive strategic initiatives.
- Ownership of all paid media and seven figure budget.
- Partner with external email vendors including Iterable, Customer.io and MailGun.
- Achieved 25% YoY growth in revenue and profit for the transactional services business unit by improving lifecycle marketing strategy and execution: overhauling the martech stack, implementing CRO practices and testing.
- Conceptualized and led execution of innovative digital, email, SEO, and PR campaigns to drive customer acquisition, conversion, and retention.
- Doubled revenue from $16M to $38M through holistic approach to customer lifecycle, leveraging A/B testing throughout multiple touch points across user journey to build affinity, trust, and conversion.
- Responsible for development of paid acquisition and organic (SEO) channels, resulting in 35% growth of lead volume.
- Drove engagement, conversion, and retention by creating 365-day email lifecycle and enabled more sophisticated segmentation and personalization for 5M+ leads annually by migrating to state-of-the-art email marketing platform.
- Spearheaded development of brand voice messaging guidelines and content strategy across multiple brands, ensuring cross-functional alignment by building out marketing team and effectively coordinating processes.
- Global technology-enabled career management company.
Director of Product Marketing
Career.io
New York, NY
01.2016 - 01.2018
- Led product marketing efforts across the customer lifecycle with a focus on user experience, optimizing the buyer journey and delivering a world-class customer experience.
- Defined and sized market segments, test targeting, positioning, and pricing.
- Conducted multi-variant testing to evaluate email marketing and reported on key metrics.
- Triggered 53% revenue growth and 35% increase in customer engagement by orchestrating extensive website redesign, including home page, success stories, and about us content.
- Strengthened market differentiation by shaping compelling brand proposition, effective product positioning, and robust messaging framework.
- Generated customer interest by crafting relevant content across case studies, videos, blog posts, and other channels.
- Global technology-enabled career management company.
Senior Digital Marketing Manager
Ladders
New York, NY
01.2013 - 01.2015
- Earned four promotions to oversee high-growth email marketing program, campaign cadence, and editorial content strategy to deliver 170M+ emails per month and drive site engagement and subscriptions.
- Created concise product communications emphasizing user benefits.
- Led team of four direct reports and partnered with cross-functional scrum teams composed of product, engineering, operations, data science, analytics, user experience, and design resources.
- Elevated customer LTV by 7%, reduced churn by 12%, and grew subscriptions by 12% by identifying member marketing opportunities, segmenting database, and creating tailored email strategy and retention programs.
- Achieved 9% increase in email open rate and 18% increase in click-through rate by diversifying email program and personalizing messaging with dynamic content.
- Initiated and led migration to new email provider offering better scalability to support rapid growth, leading to 3% improvement in deliverability, increased engagement, and enhanced revenue throughput.
- Improved LTV from mobile app and increased usage across desktop and mobile by advocating for voice of the customer to ensure product and marketing teams delivered a customer-focused, cohesive experience.
- Pioneered new onboarding strategy with marketing and development teams that resulted in 10% increase in conversion rate in first week of customer lifecycle and improved product adoption, engagement, and revenue.
- Launched community program with influencer marketing and thought-leadership events targeting B2B and B2C channels; doubled year-over-year event attendance by securing greater press coverage.
Email Marketing Manager
Ladders
New York, NY
01.2011 - 01.2012
- Revitalized CRM program by leveraging an integrated approach to content, social media, and email marketing.
- Shaped email marketing roadmap, managed A/B testing, and maintained database with 8M+ customer contacts.
- Managed technical integration with Hubspot.
- Transitioned 8M+ users to new product experience while increasing engagement and retention through automated drip and nurture campaigns.
- Expanded social media following by 35% by leveraging blog content and career advice to bolster engagement.
Marketing & Sales Operations Manager, Career Services
Ladders
New York, NY
01.2010 - 01.2011
- Chosen to lead new marketing program to drive high-growth product expansion and career services product suite roll-out.
- Oversaw product marketing roadmap and communication strategy, as well as internal communications.
Education
Bachelor of Arts - Communication
University of Scranton
Skills
- Marketing Strategy & Roadmap
- Customer Journey Mapping
- A/B Testing & Optimization
- Omnichannel Marketing Campaigns
- Multi-Channel Attribution & Budget
- Value Proposition & Key Messaging
- Product Marketing
- Customer Relationship Management
- Content Strategy
Websites
Personal Information
Title: STRATEGIC MARKETING LEADER
Timeline
Director of Lifecycle Engagement
Bold
08.2025 - Current
Marketing Consultant
Ladders
01.2024 - Current
VP of Marketing
Career.io
01.2018 - 09.2022
Director of Product Marketing
Career.io
01.2016 - 01.2018
Senior Digital Marketing Manager
Ladders
01.2013 - 01.2015
Email Marketing Manager
Ladders
01.2011 - 01.2012
Marketing & Sales Operations Manager, Career Services
Ladders
01.2010 - 01.2011
Bachelor of Arts - Communication
University of Scranton