Patricia Stefanska
Des Plaines,IL
Summary
Goal-oriented marketing/communications expert specialized in a real estate market. Natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Great enthusiast of the world of luxury, combined with a strong knowledge of the international luxury real estate market.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Real Estate Agent
@properties/Christie's International Real Estate
11.2020 - Current
- Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
- Negotiated, facilitated, and managed real estate transactions.
- Advertised client properties through websites, social media, and real estate guides.
- Maintained connections with clients to encourage repeat business and referrals.
- Streamlined communication between all parties involved in transactions, ensuring smooth closings and satisfied clients.
- Researched and further learned about the luxury real estate market.
- Developed strong relationships with mortgage brokers, attorneys, and other professionals to streamline the home buying process for clients.
- Developed and presented proposals to clients to raise awareness of potential real estate investments.
- Liaised between buyers and sellers to provide positive experiences for both parties.
- Leveraged market knowledge and analysis to provide guidance and advice on best options for clients.
Senior Communications and Marketing Manager
Colliers International
02.2018 - 09.2020
- Conducted market research to identify industry trends, inform marketing strategies, and drive data-driven decisionmaking.
- Coordinated events logistics for successful product launches, conferences, trade shows, and promotional activities.
- Executed marketing and sales plans to consistently achieve territory targets.
- Streamlined processes for content creation workflows resulting in improved efficiency throughout the department.
- Managed public relations efforts to strengthen company reputation and foster positive relationships with key stakeholders.
- Utilized analytics tools to track KPIs, monitor trends, and measure the success of communication efforts.
- Collaborated with cross-functional teams to ensure cohesive messaging and branding across all channels.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Wrote engaging and successful marketing, advertising, and website copy.
- Generated reports to support development and implementation of marketing plans.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Continually maintained and improved company's reputation and positive image in markets served.
Marketing Manager
NAI Global
07.2016 - 02.2018
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Mentored junior team members, fostering a culture of continuous learning and professional development within the marketing department.
- Developed strong relationships with key industry influencers, expanding our network and increasing opportunities for collaboration.
- Championed a customer-centric approach to marketing communications, resulting in improved satisfaction scores from clients and prospects alike.
- Consistently met deadlines while juggling multiple priorities, ensuring timely delivery of high-quality work products.
- Analyzed market trends and conducted competitor analysis, informing future marketing strategies.
- Collaborated with sales teams to develop impactful collateral materials that drove lead generation.
- Streamlined internal processes for project management, improving efficiency across the department.
- Created reports to track performance of marketing campaigns and suggest improvements.
- Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed social media accounts for optimal audience engagement and increased online presence.
Marketing and PR Manager- Midwest
PSFCU
05.2009 - 05.2016
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Conducted market research to identify new opportunities and target markets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured high-profile media placements for company news, events, and thought leadership pieces.
- Drafted timely responses to incoming press inquiries, ensuring accurate representation of company viewpoints.
- Established strong relationships with key journalists, editors, and influencers within the industry.
- Leveraged social media platforms as an extension of traditional PR tactics for comprehensive engagement strategies.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Wrote engaging and successful press releases to control information and public opinion.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Fostered positive relationships with key business journalists in national and trade publications.
Education
Bachelor of Science - Business Communications
Loyola University of Chicago
Chicago, IL05.2008
Skills
- Strong organizational skills
- Excellent teamwork
- Highly Professional
- Social Media Marketing
- Client management
- Customer Relationship Management (CRM)
- Brand Promotion
- Strategic Planning
- Creative Direction
- Marketing campaign development
- Project Management
- Social Media Platforms
- Corporate Communications
- Brand-building strategies
- Public and Media Relations
- Market Trends Analysis
- Creative and Innovative
- Brand positioning
- Google Analytics understanding
- Salesforce CRM Software
- Relationship Building
- Real Estate Transactions
- Luxury real estate market knowledge
- Exceptional written and verbal communication skills
- Self motivated
Certification
- Licensed Real Estate - February 2017
Languages
Polish
Native or Bilingual
Serbian
Professional Working
French
Limited Working
Timeline
Real Estate Agent
@properties/Christie's International Real Estate
11.2020 - Current
Senior Communications and Marketing Manager
Colliers International
02.2018 - 09.2020
Marketing Manager
NAI Global
07.2016 - 02.2018
Marketing and PR Manager- Midwest
PSFCU
05.2009 - 05.2016
Bachelor of Science - Business Communications
Loyola University of Chicago
- Licensed Real Estate - February 2017
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